Forrester's Customer Insights

MARCH 26, 2024

Learn about the potential of predictive AI — and, now, generative AI — in enhancing loyalty programs and strategies.

Loyalty Programs 52

Loyalty Programs Loyalty B2C Consumers 52

Beyond Philosophy

JUNE 11, 2015

Without fear of (much) argument, it’s a fair statement that all companies want, and try to generate and achieve, optimum loyalty from their customer base. They should want this because study after study shows the financial rewards of having loyal customers. Customer loyalty programs are especially popular among retailers.

Loyalty Programs 109

Loyalty Programs Loyalty Airlines Retail 109

Experience Investigators by 360Connext

NOVEMBER 7, 2023

When working to grow their business and revenue, companies often focus most (if not all) of their resources on attracting new customers. Customers expect (and deserve!) If a customer tries a new brand that fails to deliver on their needs—especially during the earliest interactions—they have little reason to support it.

Customer Retention 271

Customer Retention Loyalty Loyalty Programs Social Media 271

Oracle

JANUARY 4, 2021

In a recent webinar hosted by Oracle, Vitamix, a leading global manufacturer of high-performance blending technology for consumers and commercial settings, shared three ways to elevate customer experience and deepen loyalty. Design your loyalty program to foster engagement. Read on to learn how.

Loyalty Programs 75

Loyalty Programs Loyalty Brands Webinar 75

FiveStars

MAY 13, 2020

Gaining new customers may seem like the best way to help your business grow, but keeping those customers with a salon loyalty program is more effective in expanding your bottom line. The post Top 10 Examples of Spa and Salon Loyalty Programs appeared first on Fivestars Insights. . […].

Loyalty Programs 98

Loyalty Programs Loyalty Insights Customers 98

Currency Alliance

DECEMBER 1, 2020

Apart from adapting to mobile apps and ditching plastic cards, the typical loyalty programs in 2020 still operate pretty much the same as they did at the turn of the century. And there are many, many more of these lookalike programs. The customer experience has evolved. Why hasn’t loyalty? Why hasn’t loyalty?

Loyalty Programs 52

Loyalty Programs 2025 Loyalty Multi-Channel 52

Forrester's Customer Insights

OCTOBER 25, 2022

Today, brands leverage loyalty programs to acquire and retain customers, particularly those they lost during the height of the pandemic. But loyalty programs are a symbiotic relationship: Consumers look to programs for better experiences and cost savings, especially in light of the current economic crisis.

Loyalty Programs 49

Loyalty Programs Loyalty Consumers Brands 49

Genroe

NOVEMBER 15, 2021

CX Tribe is the best Customer Experience insights, case studies and statistics. The post [CX Tribe] 16 November 2021 – Better Loyalty Program Targeting appeared first on B2B Marketing | Customer Feedback | Net Promoter Score | Genroe. Human curated. Delivered weekly.

Loyalty Programs 52

Loyalty Programs 2021 Net Promoter Score Loyalty 52

AskNicely

AUGUST 22, 2018

How many customer loyalty programs do you belong to? customer loyalty programs and yet is only active in 3.9. And research from Capgemini points out that almost 90% of social media comments on loyalty programs are negative. I’m not even sure I know. Now don’t forget to respond.

Loyalty Programs 60

Loyalty Programs Loyalty Feedback Net Promoter Score 60

PK

JULY 1, 2020

Recently, a major retailer asked PK to assess its loyalty program, which had first launched in the late 1990s. By one metric—retention rate—the retailer’s program was still successful. The post Mine your data before you change your loyalty program appeared first on PK. But while […].

Loyalty Programs 81

Loyalty Programs Loyalty Retail Metrics 81

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty Touchpoint ROI 52

Oracle

APRIL 8, 2021

Welcome to Experience TV, a LIVE show on social channels about the economic revolution we’re living through, the Experience Economy, where brands compete on the quality of their customer experiences. Nominations are due April 16 – don’t miss your chance to be recognized for your great customer experience efforts during 2020.

Loyalty Programs 52

Loyalty Programs Loyalty Customer Relationships Rewards Programs 52

Oracle

MARCH 18, 2021

And for the most avid travelers engaged in airline, credit card, and hotel loyalty programs, 2020 provided extremely limited opportunities to maintain status, earn points, or redeem travel rewards. Travel loyalty reimagined. Travel loyalty programs matter to consumers, and so do their responses to the pandemic.

Loyalty Programs 62

Loyalty Programs Travel Loyalty Airlines 62

Currency Alliance

MARCH 20, 2020

There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the savings into rewards. add complementary partners in every spending category so the program and the currency are more useful and interesting. Not every loyalty program seems to appreciate this.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

SurveySensum

JUNE 29, 2023

A company, despite investing heavily in marketing and advertising, struggles to retain its customer base and faces a decline in sales. Well, here’s a startling statistic to ponder: 82% of customers stop doing business with a company due to poor customer service. Sound familiar? Don’t know?

Customer Satisfaction 52

Customer Satisfaction Insights Marketing Exceptional Customer Service 52

Forrester's Customer Insights

MAY 19, 2023

Premium loyalty programs charge a fee for access to membership or a program tier. In recent weeks, we’ve seen several new premium loyalty programs or tiers announced: Sweetgreen announced a two-tiered program in April with a […]

Loyalty Programs 26

Loyalty Programs Loyalty B2C Consumers 26

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

Teletech

NOVEMBER 5, 2014

For many businesses, one of the most significant benefits provided by a loyalty program is tracking the purchases made by individual customers over time. This generates what you might call "longitudinal customer insight." There’s more… To read the rest of this blog posting click here. roi loyaltyprogram'

Loyalty Programs 60

Loyalty Programs Loyalty Insights ROI 60

ShepHyken

MARCH 25, 2024

Each week, I read many customer service and customer experience articles from various resources. According to an article in Craving Tech, organizations that have integrated this new technology into their operations saw a 25% boost in customer satisfaction in 2023. I agree that customers are more demanding than ever.

2024 78

2024 Article Hotels Loyalty Programs 78

InMoment XI

FEBRUARY 7, 2024

It’s a common struggle to effectively analyze this data, and then leverage it to optimize their customer experience (CX) efforts. What is Integrated CX Integrated CX platforms unify customer feedback signals from a multitude of feedback signals (listed below), blending them into a cohesive whole. Hotel customers are no exception.

Hotels 260

Hotels Guest Experience Travel 2024 260

PK

JANUARY 25, 2019

There are many theories as to why some loyalty programs succeed while others either fail or exist on autopilot without generating ongoing customer engagement. The science behind habitual consumer behavior offers insights that loyalty marketers should leverage when designing and implementing loyalty programs.

Loyalty Programs 53

Loyalty Programs Loyalty Consumers Brands 53

Retently

APRIL 5, 2024

What sets an exceptional retail customer experience apart? Because in a market brimming with choices, the way customers feel about your business can set you apart. A memorable retail customer experience leads to higher satisfaction, repeat business, and word-of-mouth recommendations. Why does this matter so much?

Retail 78

Retail Engagement Customer Experience Loyalty Programs 78

FiveStars

AUGUST 29, 2019

Customer loyalty is immensely important to small businesses that are building their brand. Acquiring new customers is more costly than retaining old ones, and having insight into what your regular customers like about your business is one of the keys to scaling.

Loyalty Programs 66

Loyalty Programs Loyalty Insights Customers 66

InMoment XI

JANUARY 17, 2024

With today’s travelers raising their expectations while being exposed to a seemingly unlimited number of hospitality solutions, it is critical that operators deliver experiences that reflect the lives of their customers. A positive guest experience involves going beyond basic customer service. What is Guest Experience?

Guest Experience 260

Guest Experience Hospitality Hotels Travel 260

Think Customers

APRIL 13, 2016

Along with "next guest, please" the phrase consumers most likely hear at a store is, "are you part of our loyalty program?" But while most companies have a loyalty program, many still struggle to pull actionable insights from the mountain of loyalty data they've collected. 1to1Media.com/weblog.

Loyalty Programs 58

Loyalty Programs Loyalty Blog Consumers 58

FiveStars

MAY 13, 2020

For those looking to make the most out of dining out, we reviewed 10 popular restaurant loyal programs that may be worth […]. The post 6 Business Takeaways from Top Restaurant Loyalty Programs appeared first on Fivestars Insights.

Loyalty Programs 52

Loyalty Programs Loyalty Insights Customers 52

InMoment XI

SEPTEMBER 12, 2023

This article will walk you through how to conduct an effective competitive analysis, interpret the results, and turn those insights into actionable strategies. When used in competitive analysis, these databases can help you understand how your competitors are succeeding in areas like customer retention and loyalty programs.

Marketing 260

Marketing Competitive Advantage Return on Investment Poor Customer Service 260

Forrester's Customer Insights

AUGUST 4, 2021

A loyalty program is a great way to collect zero-party data. Read how your loyalty program can be a powerful tool in the post-cookie world.

Loyalty Programs 64

Loyalty Programs Loyalty Customers 64

SurveySparrow

JULY 19, 2023

Understanding your customers is critical for business success. The Voice of the Customer (VoC) questions provides a reliable method to gain these insights. It enables organizations to probe the minds of their customers, finding what works, what doesn’t, and where improvements can be made.

Feedback 52

Feedback Insights Loyalty Programs Customers 52

Currency Alliance

SEPTEMBER 17, 2019

In this new content series, we show what a world-beating loyalty program would look like in four different sectors, and discuss the brands currently showing the potential to build that ‘world-beating’ program. are now ripe for inclusion in loyalty coalitions. Loyalty should be the answer to these needs.

Loyalty Programs 40

Loyalty Programs Travel Loyalty Airlines 40

FiveStars

MAY 13, 2020

The post 10 Restaurant Loyalty Programs Ideas for Small Businesses [2020] appeared first on Fivestars Insights. To make sure that your restaurant survives in the current economy and eventually thrives in […].

Loyalty Programs 52

Loyalty Programs 2020 Loyalty Insights 52

Currency Alliance

MAY 9, 2017

For many years companies have given rewards to customers in exchange for increased share of wallet and information that enables marketing activities. But getting real value from loyalty programs has become harder and harder. The old business model might have worked when only a few very large brands had loyalty programs.

Loyalty Programs 40

Loyalty Programs Loyalty Social Media Consumers 40

Forrester's Customer Insights

MARCH 14, 2023

As brands contend with rising media costs, changing consumer behavior, and, for some, lackluster sales results, they continue to invest in consumer loyalty programs and technology solutions to help them engage and retain consumers. But economic uncertainty adds […]

Loyalty Programs 26

Loyalty Programs Loyalty Technology B2C 26

Retently

MAY 9, 2024

Boosting your B2B customer retention rates is incredibly important for nurturing a sustainable business. It’s a thrill to land a new customer, no doubt. Many companies get caught in this cycle because they prioritize new customer acquisition so heavily that they overlook how many customers they’re losing along the way.

Customer Retention 130

Customer Retention B2B Customers Loyalty Programs 130

Currency Alliance

NOVEMBER 22, 2016

For many years companies have given rewards to customers in exchange for increased share of wallet and information that enables marketing activities. But getting real value from loyalty programs has become harder and harder. The old business model might have worked when only a few very large brands had loyalty programs.

Loyalty Programs 40

Loyalty Programs Loyalty Social Media Consumers 40

InMoment XI

SEPTEMBER 1, 2022

There is something to be said about how vital it is to leverage market research to understand your non-buyers so you can convert them into customers. But focusing on how to improve customer retention is just as important, if not more. That is why your customer retention efforts are so important. What Is Customer Retention?

Customer Retention 260

Customer Retention Telecommunications Customer Journey Mapping Retail 260

Beyond Philosophy

JUNE 1, 2015

Are, beyond customers who would be loyal anyway, are they driving more purchase activity and narrowed consideration sets? Are, beyond customers who would be loyal anyway, are they driving more purchase activity and narrowed consideration sets? And, what is the impact of loyalty programs on enterprise profitability?

Loyalty Programs 84

Loyalty Programs Loyalty Airlines Hotels 84