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5 Customer Journey Touchpoints to Measure

Lumoa

In reality, there are several customer touchpoints along the customer journey where you can (and should!) Different surveys help you measure the experience appropriately at all customer journey touchpoints, and there is no one-size-fits-all. Each of these customer touchpoints are important for the company to get right.

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Document Automation for Business: A Bandwagon You Want to Jump On

Ecrion

Document automation for business is a necessity to keep up with B2B and B2C demands. Here are the many reasons why you, too, should embrace document automation. What do your documents say about you? Sending disparate, mismatched documents via fax, email or old-school snail mail isn’t only outdated. It’s 2019.

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How to Identify Weaknesses in Your Customer Journey Map

GetFeedback

airline industry, is rightly concerned with delivering the value customers expect, and so will not “fix” individual touchpoint issues even when customers request. Customer touchpoints vs. journeys. Let’s take a deeper look at customer experiences by distinguishing between touchpoints and a journey.

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You Need to Know the TRUTH About Customer Empathy!

Experience Investigators by 360Connext

And while most of us agree it’s vital to have and show empathy with customers, many rarely go beyond that in really capturing the touchpoints to understand emotions. Don’t reserve empathy for one set of customers or only the big touchpoints. Don’t be afraid to get real when documenting customer emotions.

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How to Optimize the Sales to Customer Success Handoff

Totango

As you can see from the customer’s perspective, the attention you offer after a sale is completed is just as important as the attention you show during the sales process. This makes the sales to customer success handoff a critical moment that can determine whether or not you retain a customer. Establish inter-team workflows.

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Untangling the Modern Customer Journey: A Guide to Effective Marketing Attribution – Part 1

Optimove

A well-documented battle of egos, bonuses, and, ultimately, optimization. It encompasses every interaction and touchpoint between the customer and the brand, both online and offline. Gather data: Collect relevant data and insights about customer behavior, preferences, and interactions across touchpoints.

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How to build your digital customer success strategy: an expert’s guide (part two)

ChurnZero

Building an executable digital CS strategy has three key components: a digital roadmap, an automation plan, and a touchpoint map. Marketing and sales are both occasionally running campaigns to current customers, that customer success usually finds out about after the fact. What the heck do those mean? as a starting point.