Tue.Mar 12, 2024

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[Experience Action Podcast] When Loyalty Programs Go Wrong

Experience Investigators by 360Connext

Ever found yourself excited about a loyalty program only to be let down by the redemption process? You’re not alone, and this episode is dedicated to unraveling the complexities of these programs that can enhance or hinder the customer experience. Jeannie Walters dissects the frustrations many face and shares insights on creating a seamless reward system that delivers on its promises.

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Six Ways to Create Your Brand’s Experience Personality

ShepHyken

Last week, I wrote an article that compared the different concert experiences I had with two rock legends, Bob Dylan and Ringo Starr. The title of the article summed up the point I was trying to make: Do You Give Your Customers an Experience – Or Just a Transaction ? How to Create an Experience Personality I want to take it a step further this week.

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The CMO’s 5-Step Guide to Boosting High-Quality Traffic and Customer Engagement

C3Centricity

What is the cornerstone of sustainable growth and competitive advantage today? The answer is that a business can benefit from technology in this digital age to attract high-quality traffic and engage customers effectively. This guide is for all executives who recognize the critical role that strategic, data-driven customer engagement plays in their company’s success.

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The Power of Recognition: How to Motivate Agents Authentically

Playvox

Think about the last time you reached out to a contact center for one of the services or products that you purchased. You could have contacted the company in a multitude of ways — chat, text, social media, or even an “old-fashioned” telephone call. No matter how you may have reached out, one thing is likely to be true — you weren’t calling to tell the company how pleased you were with the product.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Transforming Customer Success Into a Revenue-Generating Powerhouse

Gainsight

This is a very exciting time to be in the Customer Success (CS) profession. As economies and customer expectations shift and evolve, we as CS professionals need to evolve with them. One main topic of discussion that is getting a lot of attention in the CS space is how Customer Success can be more of a revenue-generating department. There are a lot of ideas being thrown around as to how this can be done.

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Survey Logic: A Guide to Improved Data Collection

SurveySensum

What makes a survey truly an experience? – When there are no unnecessary questions and taking the survey feels quick and conversational. And what helps in creating such highly engaging and SMART surveys? Enter Survey Logic. So with an impeccable survey design , coupled with survey logic, there is nothing that can stop you from avoiding low survey completion rates and inaccurate data.

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15 Best Website Feedback Tools in 2024. Comparision Guide (Free+Paid)

SurveySparrow

Guess what? Today, we’re diving into the world of website feedback tools. And not just any tools, but the top 15 of 2024. Why? Because your website isn’t just a website. They are like digital storefronts; every visitor has a story, suggestion, or pain point they’re just waiting to share. The trick? You’ve got to have the right tools to hear them out.

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Unlocking March Madness Sportsbook Trends: Optimove Insights Report Reveals Key Findings

Optimove

Get CDP Institute’s Guide on why your CDP needs a brain Download Now Why it matters: Optimove’s new Insights Report dives deep into the trends and behaviors of sports bettors during this highly anticipated event, providing valuable insights to help sportsbook operators optimize their strategies and maximize their profits. The Report revealed that March Madness is not just about basketball – it’s also a prime time for sports betting.

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Navigating the Numbers: 10 Customer Engagement Metrics to Track in 2024

Help Scout

Discover how customer engagement metrics can transform your business strategy for better, more personalized customer experiences.

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The Verint Experience Index: Retail

Reports of the death of in-store shopping have been greatly exaggerated. This year’s retail survey found that more than 60 percent of consumers start and end their journey by visiting a store. Retail customers value price above everything, but the importance of other factors varies for different brands. In-store shopping is valued highly by grocery and home improvement customers Technology retail customers place less importance on in-store experiences – for them it only ranks sixth Digital exper

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Ascribe Podcast #1: The Launch

Ascribe

Welcome to the debut episode of the Ascribe podcast, where industry leaders Gustav Jaeckel, Ascribe’s Managing Director, EMEA, and Chrissy Stevens, Ascribe Vice President, Services, share experiences and insights on the market research and customer insights industries. Founded in 1999 with the goal of developing an online solution to code open end comments, Ascribe has become an industry leader serving roughly 75% of the top 50 market research firms globally by increasing the speed and accuracy

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Is Google Forms HIPAA Compliant: Safeguard Patient Data

SurveySparrow

Is Google Forms HIPAA compliant? I’m sure, if you’re in the healthcare industry, this question might have popped up at least once in your mind. HIPAA sets the standard for protecting sensitive patient data. But how does Google Forms do it? How do they measure up to these requirements? (Oh, I have also added a detailed table comparing Google Forms with an Alternative to help you review your choice.

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Payment Methods Don’t Matter – Payment Experiences Do

Forrester's Customer Insights

Read the latest Forrester blog from Principal Analyst Lily Varon and Senior Researcher Nicole Murgia on consumer retail payment preferences.

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UX ResearchOps: Five ways to boost research efforts

Alida

This article explains ResearchOps and offers five ways UX researchers can improve marketing research efforts.

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11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

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Are You Measuring Latency on Your Calls?

Cyara

High latency can dramatically affect the quality of your voice and video calls. Learn more about its effects and how it’s measured.

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3 Tips for Developing Courses Your Customers Will Love

Gainsight

Kevin Costner’s famous quote from Field of Dreams , “If you build it, he will come,” still inspires millions, but it doesn’t apply to your digital customer academy. You can devote yourself to finding the perfect leader, setting realistic goals , and customizing every corner of your academy, but launching an impactful program requires more than a sturdy infrastructure; it requires courses that guide your customers to their desired outcomes.

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How Customer Support Prepared Me to Lead in Beta

Centercode

How Alex Larsen's hectic support tech days gave him beta test management superpowers.

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How KEEN Built a Continuous Discovery Process That Aligned Product, Design Marketing, Merch, and Insights

dscout People Nerds

With the right approach and an improved research platform through dscout, KEEN unearthed deeper customer understanding than ever before.

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Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity

Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO

The first step in a successful Customer Experience endeavor (or for that matter, any business proposition) is to find out what’s wrong. If you can’t identify it, you can’t fix it! 💡 That’s where the Voice of the Customer (VoC) comes in. Today, far too many brands do VoC simply because that’s what they think they’re supposed to do; that’s what all their competitors do.

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The European Cybersecurity Consulting Services Market Is Ready For Disruption

Forrester's Customer Insights

As digital threats grow more sophisticated and European and international regulatory landscapes more intricate, the role of cybersecurity consulting services is critical. Hence, I’m excited to announce The Forrester Wave™: Cybersecurity Consulting Services In Europe, Q1 2024 (available for Forrester clients).

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Five CX Trends From the 2024 Institute of Customer Service Conference

customer sure

Our team have just returned from the Institute of Customer Service ’s Annual Conference. It’s vital that we stay in touch with our network, to learn from both the issues they’re facing in their businesses, and the solutions they’re putting in place. We had a brilliant day talking to current and future clients, and we’re excited to share what we’ve learned (Sharing best practice is step 5 in the collaborative model we use when working alongside our clients to improve their VOC programme!

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Google Announces Meridian, A Marketing Mix Modeling Tool

Forrester's Customer Insights

Google unveiled Meridian, an open-source marketing mix modeling (MMM) tool aimed at tackling crucial measurement challenges. MMM gauges the impact of marketing and media investments on vital performance indicators like sales or revenue, while also forecasting the revenue potential of marketing endeavors.

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Future-proofing drug R&D to ensure a successful commercial launch

Clarivate

For the approximately 10% of biopharma candidates that actually manage to make it to clinical trials, many fail to achieve enough revenue once they reach the market to justify the R&D effort. In fact, one-third of drugs launched over a recent 10-year period fell short of sales expectations. Although some companies have the financial wherewithal and portfolio diversity to weather slower-than-expected sales trajectories or outright product failures, others are forced to sell off assets, seek a

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10 Questions to Ask Before Buying an LMS

Find your perfect LMS. Choosing the right Learning Management System (LMS) is crucial for your business's success. With so many options available in the market, how do you ensure you make the best choice? This guide is your key to finding the ideal enterprise learning platform for your business. Compiled by industry experts, these questions will help to clarify your needs, prioritize your most essential features, and guide you through the evaluation process.

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The Chatbot Is Dead, Long Live the AI Sales Assistant: Chatfuel’s New AI Sales Assistants Allow Fast Scaling

CSM Magazine

Chatfuel , the behind-the-scenes chatbot builder with a long history as the provider of the majority of Facebook messages, today announces the immediate availability of a suite of autonomous generative AI agents. The sales-focused AI agents are optimized for SMBs in ecommerce, enabling customers to proceed through the sales cycle without human involvement.

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The Deciders February 2024: African American voters in North Carolina

2020 Research

Key Takeaways Focus group participants talked about their views on Joe Biden and Donald Trump and revealed who would have their vote They also discussed their opinions on Kamala Harris and their worries about the U.S. economy These voters don’t feel like Trump understands their needs, especially after hearing remarks he made about his indictments during a speech in February Elevate Your Recruitment Today Learn how In this Article Quick Views on the Presidential Candidates Voting Preferences of t

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