Currency Alliance

FEBRUARY 20, 2023

This article on the loyalty rules engine is probably the second-most important article I will ever write on loyalty marketing*. It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. This would not require much of a rules engine – since your program has no variation.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

Currency Alliance

DECEMBER 11, 2023

As everyone knows in the loyalty industry, entering into new commercial agreements with partners can be a very time-consuming effort. For this reason, only very large partners end up collaborating even though the loyalty program members engage with thousands of medium or smaller potential partners on a daily basis.

Loyalty 52

Loyalty Loyalty Programs Document Brands 52

Currency Alliance

DECEMBER 20, 2022

Some brands will do this in 2023, but actually, the loyalty & marketing industries have learned from recent experience that this costs you money in the long run. So, while the major loyalty trends for 2023 will be oriented around cost control, this will be accompanied by refocusing investment where it’s most profitable.

2023 52

2023 Loyalty Innovation Loyalty Programs 52

Currency Alliance

FEBRUARY 15, 2018

As I discussed last month , this is because margins on goods have reached a point of saturation, leaving no more room for growth. You can observe this in the last 20 years of Tesco’s growth, which obediently correlates to the Bank of England base rate. A 2015 PwC report sounded the death-knell for no-fees banking in the UK. [ix].

Retail 110

Retail Brands Banking 2015 110

Currency Alliance

MARCH 21, 2019

Loyalty systems were some of the first marketing technology, dating back 35 years. Making the same progress in loyalty has been much more difficult. The typical incumbent loyalty technology platform comprises five core modules: CRM/Analytics Platform. Points Bank. Loyalty Rules Engine. Campaign Management.

Loyalty 58

Loyalty Banking Loyalty Programs Brands 58

Currency Alliance

MAY 9, 2022

Such ‘digital washing’ (like greenwashing in the context of environmental protection) is also taking place in loyalty, where various vendors claim to be true SaaS platforms or API-centric. Such solutions remain inadequate for enabling the customer experiences that will soon become the competitive standard. .

Loyalty 52

Loyalty Technology Loyalty Programs Multi-Channel 52

Currency Alliance

DECEMBER 7, 2021

I heard it once, two weeks ago at a loyalty conference in London. Loyalty trends were being discussed, as well as what had been hot topics in prior years – some of which just faded away as fads. Most companies need to stay focused on what we call Loyalty Imperatives for this decade. The Loyalty Imperatives answer that question.

2030 52

2030 Loyalty 2022 Loyalty Programs 52

Solvvy

JULY 8, 2022

They measure how successfully companies deliver the delightful experiences that build loyalty. The more significant impact of customer satisfaction is that it is directly tied to customer loyalty, retention, customer lifetime value (LTV), and revenue. Managers can use those metrics to guide strategy improvements and employee training.

NPS 106

NPS Metrics Customer Success Net Promoter Score 106

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. The functionality in loyalty systems is being broken up.

2021 52

2021 Loyalty Loyalty Programs Travel 52

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards. Points are perceived by customers as a kind of currency; underperforming loyalty brands, equally, prioritize this purely transactional insight.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

ChurnZero

OCTOBER 6, 2020

Aligning client and vendor goals to create mutually beneficial outcomes can make a big splash – not just on customer loyalty and happiness, but also your bottom line. Approximately one year ago, Sendoso’s onboarding experience was simply “point and click” training. Learn more about Affise’s story below.

2020 40

2020 Net Promoter Score Banking Innovation 40

Currency Alliance

DECEMBER 13, 2018

Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Loyalty marketing breaking ground in new sectors. Smarter budgeting.

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

Currency Alliance

SEPTEMBER 17, 2019

In this new content series, we show what a world-beating loyalty program would look like in four different sectors, and discuss the brands currently showing the potential to build that ‘world-beating’ program. are now ripe for inclusion in loyalty coalitions. are now ripe for inclusion in loyalty coalitions.

Loyalty Programs 40

Loyalty Programs Travel Loyalty Airlines 40

Quadient

APRIL 24, 2016

Customer Journey Mapping: A brand's GPS to loyalty and advocacy. But you will never be made aware of these countless issues if you don’t ask yourself the right questions, if you have no means of understanding the current situation, if you don’t map the existing customer journey and monitor a set of KPIs at every touch point.

Customer Journey Mapping 52

Customer Journey Mapping Customer Journey Loyalty Brands 52

Currency Alliance

MAY 9, 2019

Last December, a McKinsey report said that 2018 represented… “…a tipping point from thinking, talking about, and planning for future mobility to implementing it.…when Enter: loyalty marketing. In 3-5 years’ time, the market leaders will have emerged, so now is the moment to include loyalty mechanics to get the upper-hand.

Loyalty 56

Loyalty Loyalty Programs Airlines Travel 56

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers). A little more context.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

APRIL 23, 2019

Chuck Ehredt sat down with Steve Hoban, who recently returned to the UK after spending 11 years working for Pick n Pay in South Africa, to discuss brand collaboration in loyalty schemes. In such a context, the extra value that a loyalty program can deliver to customers was probably meaningful to many people.

Loyalty 40

Loyalty Marketing Loyalty Programs 2011 40

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Multi-Channel 52

Wootric

SEPTEMBER 18, 2019

Wootric’s modern customer experience management (CXM) solution is the easiest way for CX champions and teams to evangelize customer-centricity and empower stakeholder teams (such as marketing, product, operations, success and support) by democratizing insights from real-time customer feedback, including verbatim feedback, at scale. .

Insights 40

Insights Net Promoter Score Customer Experience E Commerce 40

SurveySparrow

APRIL 29, 2020

Be it SaaS, eCommerce or any business for that matter, reviews are highly influential in getting more traffic to your website and even more customers. would be purely advantageous as thousands of customers bank on them. Well, all of us know that NPS surveys can help gauge customer loyalty with much ease. Yes, it can!

NPS 69

NPS Definition Social Media Loyalty 69

Retently

APRIL 11, 2019

Once you get an understanding of each customer feedback channel, you’re armed at all points to develop a viable strategy aimed at meeting your business goals. However, it is less personal, so the open and response rates aren’t the strong point of email surveys. Tracks loyalty towards brand. Email surveys. Wide outreach.

NPS 87

NPS Multi-Channel E Commerce Feedback 87

SurveySensum

MARCH 4, 2021

She is a CX entrepreneur that designs products, services, and solutions that helps businesses attract, satisfy, and retain customers while improving the customer experience management capabilities of teams. Then use the intelligence around that data to create your own emotional bank. If they are satisfied, is it leading to loyalty?

Metrics 52

Metrics ROI Measurement Voice of Customer 52

SurveySensum

MARCH 3, 2022

There is no point in capturing customer feedback if you are not going to take any action on it. . It measures customer loyalty and sentiments by listening to your customers, understanding their expectations, and closing the loop. Offers 360-degree solutions. Action & Reporting. Best Features. Pros: Great customer support.

Multi-Channel 52

Multi-Channel Feedback Touchpoint Customers 52

Currency Alliance

AUGUST 16, 2019

Loyalty programs once enabled relatively personalized marketing. Today, practically all these higher-spending customers are already enrolled in ‘no-brainer’ loyalty coalitions. delivering more loyalty value so customers accelerate their path to rewards – keeping them engaged with your brand. With reason.

Loyalty 40

Loyalty Insights Brands Loyalty Programs 40

SurveySparrow

OCTOBER 25, 2019

You try to find his needs and requirements and then come up with a dedicated solution that could be a feature, product or services. With such a method in place, your customer service, marketing, and sales strategies will be more of a solution addressing the needs of the customers. So, what exactly is this golden rule of ours?

Customer Experience 77

Customer Experience Customer Journey Mapping Multi-Channel Net Promoter Score 77

SurveySensum

OCTOBER 17, 2023

This is why, in this blog, we will explore the top 15 customer feedback tools for NBFCs that you can use for your business to collect customer feedback and gauge customer loyalty and satisfaction. A NBFC customer feedback tool is designed to gather, manage, and analyze feedback from customers of non-banking financial companies.

Feedback 52

Feedback Management NPS Customer Satisfaction 52

SmartKarrot

APRIL 22, 2022

B2B companies will have to bank on customer retention as a key strategy to achieve long-term growth. Using these, you can make sure that the customers get to familiarize themselves with the product/service and thus earn their loyalty. Bank on solid customer support. However, customer acquisition is something that demands focus!

Customer Retention 10

Customer Retention B2B White Paper Rewards Programs 10

Storyminers

JULY 6, 2020

She leads the XM Institute’s research into CX and EX best practices and the broader organizational capabilities required for building loyalty by improving customer and employee experiences. His Customer Insight work is focused on developing innovative segmentation, targeting, analysis, and measurement solutions. Frank Eliason.

Customer Service 59

Customer Service Customer Experience Magazine Books 59

Storyminers

JULY 6, 2020

She leads the XM Institute’s research into CX and EX best practices and the broader organizational capabilities required for building loyalty by improving customer and employee experiences. His Customer Insight work is focused on developing innovative segmentation, targeting, analysis, and measurement solutions. Frank Eliason.

Customer Service 52

Customer Service Customer Experience Magazine Books 52

Talkdesk

APRIL 21, 2017

With the right approach to training, agents can learn to embrace company values and increase loyalty and satisfaction during the support process. Salesforce’s Todd Enders and Talkdesk’s Gadi Shamia discuss how to use technology to provide more intelligent experiences, reduce customer effort and build loyalty.

Contact Center 40

Contact Center Retail Loyalty Innovation 40

Bold360

NOVEMBER 21, 2016

In 2016, the customer experience became the focal point of marketing, acquisition, onboarding, UX design, and many other core business functions. The banking and financial industries are impacted because of more and more regulatory and compliance issues that affect all business processes and customer satisfaction. HelloKateChan.

2016 111

2016 2017 Customer Experience Social Media 111

Grade.us

JUNE 2, 2020

When you’ve invested in review management, on the one hand, you’re deciding to proactively generate reviews from your customers to drive loyalty, celebrate your happiest evangelists, and create valuable user generated marketing materials. How do reputation management software solutions help? is the best solution.

2020 47

2020 Management Net Promoter Score Multi-Channel 47

ShepHyken

APRIL 7, 2023

This week, we feature an article by Manpreet Singh Chawla, senior digital marketing executive at Knowmax , a SaaS-based organization that offers knowledge management solutions for various industries. He shares how organizations can identify and solve customer pain points. What are customer pain points?

E-support 48

E-support E Commerce Advertising Consumers 48

SmartKarrot

APRIL 21, 2022

Customer-centricity is the need of the hour for B2B SaaS (Software as a Service) companies. It is considered the only way to provide a positive customer experience and improve customer loyalty. The need for a customer-centric executive team in a B2B SaaS organization has grown with the COVID-19 pandemic. The roles include-.

Customer Centricity 10

Customer Centricity Chief Customer Officer Net Promoter Score 2027 10

SmartKarrot

APRIL 21, 2022

Customer-centricity is the need of the hour for B2B SaaS (Software as a Service) companies. It is considered the only way to provide a positive customer experience and improve customer loyalty. The need for a customer-centric executive team in a B2B SaaS organization has grown with the COVID-19 pandemic. The roles include-.

Customer Centricity 10

Customer Centricity Chief Customer Officer Net Promoter Score 2027 10