Remove 2002 Remove Consumers Remove Marketing Remove Technology
article thumbnail

Walked Right into That One: How Location Technologies Revolutionize Customer Engagement

Optimove

Beacon Technology Using beacon technology – small, battery-powered devices (beacons) that communicate with nearby mobile devices through Bluetooth low energy (BLE) signals – is a relatively quick and low-investment way for brands to connect with customers in their brick-and-mortar locations. Jump in, and start planning!

article thumbnail

4 out of 5 organizations have not increased their customer satisfaction since 2010!

Beyond Philosophy

I’ve followed the American Customer Satisfaction Institute (ACSI) results since I started Beyond Philosophy in 2002. With so many companies concentrating on investing resources in customer experience management, with all the technology and tools in use to make it easier than ever before, why don’t we see the opposite?

2010 88
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

A Shopping Checklist to Find the Best Live Chat Providers for Government Websites

Comm100

The real-time and accessible nature of live chat caters perfectly to today’s consumer expectations, while providing government agencies with an efficient and cost-effective channel. The chatbox should also be inviting enough to compel the consumer to engage. There is no shortage of live chat providers on the market.

article thumbnail

The Evolving Scope of B2B Marketing: It’s All About Customer Experience

Answer Dash

Our team at BrightTALK recently had a chance to interview a number of marketing professionals and get their thoughts and predictions about some of the key trends in B2B marketing. Now more than ever, marketers have a variety of new and traditional options in their toolboxes.

B2B 76
article thumbnail

11 Companies That Outsource Sales and Why Should You Too

Magellan Solutions

Among these services, outsourcing sales and marketing operations is very popular. Outsourced marketing teams can develop effective marketing strategies for better lead generation. Microsoft is one of the world’s biggest technology companies. Like Mailchimp, it is also involved in the marketing industry. Eventbrite.

Sales 52
article thumbnail

Too Big To Care? Why Mega-Mergers Threaten Us

Beyond Philosophy

Both of the mergers will reduce the competition in each of the business sectors so the two merging companies can share costs and pool their resources to accomplish their goals of overtaking a market leader. Airlines, technology, retail (on and offline), and even hospitals have been merging over the past twenty years. www.nytimes.com.

Wireless 113
article thumbnail

Customer Satisfaction is Declining in the UK. Is the US Next?

Beyond Philosophy

The UK CSI measures what’s relevant to consumers and customers in five different areas: Professionalism: How helpful and knowledgeable are the people or websites I visit? She believes this decline has to do with many aspects: Consumers are more challenging and more demanding because of fewer resources and higher expectations. .