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Using consumer insight for rebranding: Q&A with Price Chopper’s Sam Trimboli

Alida

We interviewed Sam Trimboli, consumer insights specialist at Price Chopper, to learn more about his role at the company and how he navigates the evolving retail landscape. Since then (2005), I’ve held different positions in customer service and marketing, both in-store and at head office.

Consumers 150
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VW To Buy Back Cars And Learns Cost Of Lying

Beyond Philosophy

The latest in the “Hoaxwagen” scandal reveals the price you pay for lying to consumers. Volkswagen AG will buy back almost half a million cars from consumers that bought their 2.0-liter Back in 2005 we researched which emotions drive value ($$$) and which ones destroy it. Hint: it’s not cheap!). Find a remedy.”.

2005 112
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VW To Buy Back Cars And Learns Cost Of Lying

Beyond Philosophy

The latest in the “Hoaxwagen” scandal reveals the price you pay for lying to consumers. Volkswagen AG will buy back almost half a million cars from consumers that bought their 2.0-liter Back in 2005 we researched which emotions drive value ($$$) and which ones destroy it. Hint: it’s not cheap!). Find a remedy.”.

2005 104
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Like Just About All of Their Customers… I LOVE Wegmans!!!

Beyond Philosophy

CMC, is Thought Leadership Principal for Beyond Philosophy. Since Fortune Magazine first started its “100 Best Places To Work” in 1998, Wegmans has made the list; and in 2005, it was named the best employer in America. Michael Lowenstein, Ph.D., Wegmans invests a tremendous amount in employee training.

2005 97
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Aesthetics: Why This is A Vital Part of Your Experience

Beyond Philosophy

Furthermore, in 2005 at the height of Apple’s existence, Townsend was clear that much of the brand’s popularity was due to its design, which was beautiful, intelligent, and simple—right down to the box it came in. . Moreover, annual reports often have statements from the CEO and other leadership about the company’s plans.

2002 164
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Transform or Die! Business Transformation is No Longer Optional

ijgolding

Many businesses could rely almost entirely on their brand name – believing that they had embedded themselves in the hearts of consumers, they could sit back and watch the money pouring in. A brand that firmly established itself in the minds of consumers around the world, is no more. Is it poor leadership? Is it fear of change?

Retail 74
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Dirty Bathrooms and Messy Stores Still Hurting Retail

Ann Michaels and Associates

Toys R Us closed for good in the United States and was forced to liquidate because it was unable to sustain its debt load after a leveraged buyout in 2005. Consumers want to be rewarded when they make the effort to walk into a store and a dirty, disorganized store says the retailer doesn’t care—about the store or the shopper.

Retail 45