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Philosophies to Improve Your Customer Experience in 2015

Beyond Philosophy

When an organization focuses on improving the Customer Experience, it drives the value for the organization, reduces the costs associated with customer service, and builds a competitive advantage in today’s global and commoditized marketplace. Colin is an international author of four best-selling books and an engaging keynote speaker.

2015 163
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Customer Engagement Leads to Competitive Advantage for B2B Companies, Says New Study

CSM Magazine

The survey further reinforced the evolving nature of the vendor-customer relationship as 81 percent of respondents stated that customers are now more likely to expect vendors to engage with them and 73 percent said that customers also tend to compare current vendors with their competitors in regards to how they are engaged after initial sale.

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How smart brands measure customer intelligence ROI

Alida

In our e-book The 10 Smartest Brands: How They Use the Competitive Advantage of Customer Intelligence , we reveal how companies like D E WALT, LinkedIn and Salomon engage with customers to make better marketing, customer experience and product innovation decisions. Some brands use their community to build buzz and awareness.

ROI 269
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Reshaping retail: 3 innovation strategies for the e-commerce era

Alida

Though brick and mortar sales are down only five percent since 2015, the closure of many anchor tenants has significantly impacted shopping malls. As these examples show, investing in technologies that bridge offline and online experiences can provide a significant competitive advantage. An engaged customer is a profitable one.

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Organizational Growth Through CX Maturity

Horizon CX

Employee engagement: Employees are empowered to deliver a positive customer experience. Back in 2015, MaritzCX conducted a revealing study that shed light on the state of CX maturity across industries. Data-driven decision-making: The organization uses customer data to inform its CX strategy and decision-making.

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Give Your Customers the Gift of Live Engagement This Christmas

CSM Magazine

Priya Iyer, Chairman & CEO at Vee24 explains why Live Engagement could be the answer for online retailers looking to differentiate themselves in a very crowded marketplace. With that being said, it’s not too late to offer Live Customer Engagement for a competitive advantage this season. It’s November.

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Competitor analysis secrets: Win the business battle [Free template]

BirdEye

But your competition analysis doesn’t just tally rivals that might hurt the longevity of your business. With it, you can create an effective marketing strategy to help increase brand awareness and, ultimately, gain a competitive advantage, all based on the revelations you learn. Your competition may be similar in many ways.