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The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. Authentic companies inspire loyalty,” said Scott Miller, CEO of Vision Critical, in his opening keynote. Eliza (@eliza_jacobs) September 20, 2016.

2016 267
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5 Top Customer Service Articles For the Week of May 30, 2016

ShepHyken

My Comment: One of the sentences in the first paragraph of this excellent article read: “…a recent survey of CEOs finds that many chief executives view customer experience as the most effective opportunity for obtaining a competitive advantage.” 5 Practical Tips For Increasing Customer Loyalty by Vahagn Aydinyan .

2016 72
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Leveraging the Power of CRM to Create Extended Loyalty for Your Bank

West Monroe

As of September 2016, there were 5,980 FDIC-Insured banks in the United States. trillion in 2016. This transparency gains the trust from a client, bringing the first of many competitive advantages of CRM to the table. trillion in 2015 to $16.7

Banking 40
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Beyond the Hotel: Earning Guest Loyalty with Hospitality Tech

Currency Alliance

The Resolution Foundation, a UK-based research organization, recently published data showing that 11% of the market for “hotels and similar accommodation” was owned by the top 5 brands in the sector in 2016; a drop of three percentage points from 2004[i]. Restive guests: understanding hospitality loyalty. Getting your hotel in order.

Hotels 40
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4 reasons people hate buying a car and what auto companies can do about it

Alida

In a typical household, it’s usually the second biggest expense after housing, with the total cost of ownership for a new 2016-17 model averaging over $10,000 per year, according to Vincentric. To earn loyalty, you need an approach that builds engagement. A long, bumpy road to purchase. Owning a car is a huge investment.

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Renewed Year Customer Experience Focus

Michelli Experience

In support of my position, I offer the following: If you want to keep customers in 2016 …. If you want customers to tell their family and friends about you in 2016 …. If you want to save money marketing to new customers in 2016 …. If you want a competitive advantage driving customer engagement in 2016 ….

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19 Fundamental Customer Experience Stats for 2017

Clarabridge

40% of customers switch loyalty because a competitor offers better customer service 2. 48% of CX pros believe this focus gives them a competitive advantage 5. Most brands have not increased their CX budget from 2016 to 2017. In the United States the estimated cost of customers switching due to poor service is $1.6

2017 51