Remove 2016 Remove Customer Engagement Remove Customer Journey Remove Customer Relationships
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The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. The two-day annual conference featured keynotes and presentations by some of the world’s leading customer-centric brands.

2016 267
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4 Features Your Digital Customer Engagement Platform Must Have

Totango

Many companies still use “old school” methods of customer growth and don’t know how to update their customer engagement platforms and practices. And for those who are looking to modernize in order to compete in today’s customer-centered economy, there are a lot of customer engagement platforms to choose from.

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5 Top Customer Service Articles For the Week of September 26, 2016

ShepHyken

Contact Center Satisfaction Negatively Impacting the Customer Experience by Andrew Berger. Telecompetitor) Contact center satisfaction has worsened over the last two years despite investments in new customer engagement channels, according to new market research released by BoldChat. A quick – and fun – read.

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Uncovering the “why” delivers higher research ROI for CX leaders

Alida

It doesn’t tell you what to do next; it doesn’t identify parts of the customer journey that should be improved or how to fix those issues. CSAT, another way of measuring customer experience, also has disadvantages , primarily that these types of studies are conducted well after the transaction.

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Is Your Customer Engagement Really Customer-Centric?

ClearAction

Is Your Customer Engagement Really Customer-Centric? Customer engagement can yield short-term or long-term rewards or penalties, depending on how customer-centric they are. Short-term rewards: uptick once or for one period — engagement value exceeded underlying value. What is customer engagement?

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Taking your first steps in becoming a Customer Engagement Manager

Ecrion

There are over 7000 Customer Engagement Manager jobs in the US alone posted on LinkedIn at the time of this writing and that should come as no surprise: customer engagement is a really hot topic these days! Take the first steps by learning the what, why and how of the job: What does a Customer Engagement Manager do?

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The Best Customer Success Resources of 2016

Amity

Editor’s note: This is a living document, and our goal is to update it regularly with the best resources around customer success. The Best Customer Success Resources of 2016. Surely, you are staying up to date on the latest customer success trends – did someone say “customer marketing”?

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