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The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. The two-day annual conference featured keynotes and presentations by some of the world’s leading customer-centric brands.

2016 267
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The three key learnings from CXFS 2016

OpinionLab

I was pleasantly surprised by the number of break through ideas that originated from focusing on specific customer journeys that were broken – technically, logically, or physically. Working backwards with the end goal in mind provides an opportunity to improve the customer journey. 2) Become a story teller.

2016 79
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4 Features Your Digital Customer Engagement Platform Must Have

Totango

Many companies still use “old school” methods of customer growth and don’t know how to update their customer engagement platforms and practices. And for those who are looking to modernize in order to compete in today’s customer-centered economy, there are a lot of customer engagement platforms to choose from.

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5 Top Customer Service Articles For the Week of September 26, 2016

ShepHyken

Contact Center Satisfaction Negatively Impacting the Customer Experience by Andrew Berger. Telecompetitor) Contact center satisfaction has worsened over the last two years despite investments in new customer engagement channels, according to new market research released by BoldChat. Follow on Twitter: @Hyken .

2016 121
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3 key takeaways from Forrester CXSF 2016 for CX professionals

OpinionLab

As I spoke with customers and analysts, and listened to the keynote presentations, I found emerging commonality across three main themes: 1) Mobile is a mainstay. One Forrester analyst coined the term “landmarks” to describe the critical moments that matter in the customer journey.

2016 98
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CX Experts Agree Customer Journey Maps Help Build Relationships

Avaya

I wanted to explore some of the observations from the conference—especially those about contact center operators leveraging customer journey maps for serving customers effectively via chat, SMS and other messaging communiques. Maintaining a View of the Customer Experience with Customer Journey Maps.

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5 Powerful Marketing Strategies That Maximize Customer Engagement

ProProfs Chat

Customer engagement happens to be a very popular buzzword among most marketing and customer success teams these days. Be a part of any planning and strategy making discussion, and it’s almost impossible not to find a mention of phrases like customer service , customer engagement and customer experience.