Remove 2016 Remove Customer Insights Remove Customer Journey Remove Loyalty
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The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. The two-day annual conference featured keynotes and presentations by some of the world’s leading customer-centric brands.

2016 267
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11 Customer Experience Trends for 2016 (The Year of Emotion)

Experience Matters

With this post, I’m declaring 2016 “ The Year of Emotion.”. In the upcoming year, CX will continue to grow in importance for companies and an even larger number of organizations will begin their CX journeys. Customer Journey Designing. It’s once again the time of year for me to publish my CX trends.

2016 91
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3 key takeaways from Forrester CXSF 2016 for CX professionals

OpinionLab

Mobile as a de facto customer engagement channel has been a theme for years, but what struck me from the CXSF was its acceleration in terms of interaction volume, sophistication and opportunity to monetize. One Forrester analyst coined the term “landmarks” to describe the critical moments that matter in the customer journey.

2016 98
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Uncovering the “why” delivers higher research ROI for CX leaders

Alida

Note: This article is part of our ROI Matters series , which explores the value of research ROI to C-suite executives and leaders in product innovation , customer experience, marketing and customer insight. . Research experience is customer experience. Relationships bring better customer experiences.

ROI 252
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3 key takeaways from Forrester CXSF 2016 for CX professionals

OpinionLab

Mobile as a de facto customer engagement channel has been a theme for years, but what struck me from the CXSF was its acceleration in terms of interaction volume, sophistication and opportunity to monetize. One Forrester analyst coined the term “landmarks” to describe the critical moments that matter in the customer journey.

2016 60
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How to Use Net Promoter Score (NPS) to Drive Growth

GetFeedback

Interested in learning more about your customers so you can improve products, enhance customer experience , and ultimately drive growth? Net Promoter Score is a trusted measure of customer loyalty. It can help companies understand their audiences by quantifying customer sentiment toward products and services.

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Accelerating the Customer Experience post-COVID

Lumoa

Casper, a pioneer in this method, created a text-bot for insomniacs in 2016. The bot can generate over 2,000 different responses, depending on what category and emotion the keyword falls under— proving that creativity and empathy are appreciated in every form, building a sturdy base for loyalty.