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5 Ways to Create a Better Customer Experience for 2016

Experience Investigators by 360Connext

89% of customers will decide based on customer experience in 2016. How can you create a better customer experience now to compete in this changing marketplace? You need to understand the customer journey of today. And they’re making decisions because of it. You can’t improve on […].

2016 303
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The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. The two-day annual conference featured keynotes and presentations by some of the world’s leading customer-centric brands.

2016 267
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To boost customer loyalty, telecom companies need to go beyond NPS

Alida

Net Promoter Score (NPS) was first introduced in 2003 as a way to measure customer satisfaction based on consumers’ responses to one simple question: “How likely are you to recommend our service to a friend or colleague?” At the time, it offered decision makers an easy and effective way to measure loyalty. The problem with NPS surveys.

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11 Customer Experience Trends for 2016 (The Year of Emotion)

Experience Matters

With this post, I’m declaring 2016 “ The Year of Emotion.”. In the upcoming year, CX will continue to grow in importance for companies and an even larger number of organizations will begin their CX journeys. Customer Journey Designing. It’s once again the time of year for me to publish my CX trends.

2016 91
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Customer Journey Mapping: A brand's GPS to loyalty and advocacy

Quadient

Customer Journey Mapping: A brand's GPS to loyalty and advocacy. Sun, 04/24/2016 - 23:00. Don’t assume a customer journey is a linear path. A top executive management decision is required in order for a customer journey mapping project to be launched. Listen to your customers.

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5 Top Customer Service Articles For the Week of December 26, 2016

ShepHyken

5 ways to build customer loyalty by Laura Loughran. IBM) Customers are dynamic and involve continuous effort. Customer analytics allow brands to deeply understand their customers and how they are changing, so they can adapt to evolving customer demands. Read this article to find out how.

2016 83
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3 key takeaways from Forrester CXSF 2016 for CX professionals

OpinionLab

Mobile as a de facto customer engagement channel has been a theme for years, but what struck me from the CXSF was its acceleration in terms of interaction volume, sophistication and opportunity to monetize. One Forrester analyst coined the term “landmarks” to describe the critical moments that matter in the customer journey.

2016 98