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The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. The two-day annual conference featured keynotes and presentations by some of the world’s leading customer-centric brands.

2016 267
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10 massive business trends that will shape 2017 and beyond

Alida

presidential election, we’re entering the new year with a global geopolitical landscape that’s more uncertain and potentially more disruptive to businesses than 2016. Gaining customer trust will become a more significant source of long-term competitive advantage. Protecting customer data would be a good start. RELATED RESOURCES.

2017 0
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Revealed: Prepare Your Customers For Next U.S. Credit Crisis

Beyond Philosophy

With malls looking at the writing on the wall, businesses are now focused at effective customer engagement strategies. This is the reason brands are focusing on a customer experience module so that they can handhold customers through this process. Key insights for customer handholding. Look at customer psyche.

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Customer Advocacy – A Term Changing the Dynamics of Marketing

ProProfs Chat

That’s the power of customer advocacy. Get closer than ever to your customers. So, before we get into the dynamics of customer advocacy, let’s cover the basics first. . What is Customer Advocacy? Customer advocacy is known as different things for different companies, such as brand advocacy and voice of the customer. .

Marketing 103
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The Cloud in 2016: What’s Driving Adoption Now

NICE inContact

As I talk to many new customers about why they are moving to the cloud, I’m seeing several trends that demonstrate how we’re helping companies achieve their goals. The top reasons we see many companies adopting the cloud : Achieving both customer experience and business goals. The contact center is truly the front line in this battle.

2016 49
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Turning service into sales with chat

Eptica

Date: Friday, October 28, 2016 Turning service into sales with chat. Published on: October 28, 2016. Author: Angus Prentice Good customer service leads to happier, more loyal customers who stay with you longer, spend more and are more likely to recommend your business to family and friends. The result?

Sales 79
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How Top SaaS Companies Use Customer Success to Answer Their Biggest Marketing Problems

Amity

The sheer abundance of information we’re exposed to online can overload even the fastest and most voracious readers—some of which include your prospective customers. What if we learned from our most successful customers and used that to speak to our intended audience? Manager of Growth Marketing, Sarah E.