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InMoment’s eNVy Awards and Buyer Expectation Study Shines Light on the Top Vehicle Models in 2022

InMoment XI

The New Vehicle Customer Study, eNVy Awards, recognize 2022 model year vehicles consumer rated on comfort, quality, performance, safety, and ownership cost.The study data is used by global automotive companies and automotive suppliers. Clair , our syndicated research lead.

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Unlocking Euro 2024 Betting Success: Insights from the 2022 FIFA World Cup 

Optimove

See the difference control groups make in this guide Download Now Why It Matters Major sporting events, like the 2024 UEFA European Football Championship, allow sportsbook operators to gain new players and reactivate dormant ones. How to treat every campaign like a marketing experiment Download Now >> 3.

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Survey Unveils NFL Bettors’ Preferences to Help Sports Betting Operators Drive Deeper Player Engagement and Implement Responsible Gambling Strategies?? 

Optimove

January 14, 2023, saw the big boost is the number of Super Bowl Sunday bettors at 113% above average  Why It Matters  The Optimove 2023-2024 Report on NFL Wagering provides invaluable insights for sports betting sites to elevate engagement, foster loyalty, and promote responsible gambling practices. For sites, loyalty is the name of the game. 

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2022 World Cup Player Behavior Provides Insights for Euro 2024: What Makes New Players Tick?   

Optimove

Like every sporting mega event, Euro 2024 will attract a wave of new players. Key Takeaways: Mega-events draw in a surge of new and reactivated players, making it crucial for operators to focus on retaining and engaging them with tailored marketing strategies. It’s also a huge opportunity for operators.

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Trends, Business, and the Future of Sports

Avaya

Sports marketing, sponsorship, fan engagement, player tech, these are all things that have come on heavy in recent years. Previously, sports were simply about the main media networks, the prime times, the most popular sports, and the players. But now… the business of sports has grown infinitely and means so much more.

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World Cup 2022: What Makes New Players Tick?

Optimove

Yes, they like the sport, they follow it loosely but probably not daily. A big event like the 2022 FIFA World Cup definitely fits that bill. Mega sports events – the Superbowl or Champions League Final – always leave a mark, grab attention and attract new players. The post World Cup 2022: What Makes New Players Tick?

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Real-Time Sportsbook Marketing Strategies to Ignite Soccer Fan Engagement 

Optimove

From the World Cup in 2022, we learned that an average of 80% of all bets were placed via mobile – and when we look at live bets specifically, the average percentage of users placing their bets on mobile rises to a whopping 90%! Bottom line? But there are two types of real-time mobile campaigns to consider.