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Trends, Business, and the Future of Sports

Avaya

Sports marketing, sponsorship, fan engagement, player tech, these are all things that have come on heavy in recent years. Previously, sports were simply about the main media networks, the prime times, the most popular sports, and the players. But now… the business of sports has grown infinitely and means so much more.

Sports 51
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What’s Your Post-World Cup Retention Marketing Plan for New Online Bettors?

Optimove

So, let’s take what we know about past international sporting mega-events and apply it to the World Cup. These mega-events are also known to create enormous hype in the online gaming space, where sports bettors across the globe plan some of their biggest betting opportunities during the tournaments. We’ve seen it happen.

Sports 52
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2022 World Cup Player Behavior Provides Insights for Euro 2024: What Makes New Players Tick?   

Optimove

Re-engage your churned customers with this guide Download Now Why it Matters: Euro 2024, June 14th to July 14th, 2024, in Germany, represents a major opportunity for brands to attract and retain new players. Like every sporting mega event, Euro 2024 will attract a wave of new players. It’s also a huge opportunity for operators.

2024 59
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Real-Time Sportsbook Marketing Strategies to Ignite Soccer Fan Engagement 

Optimove

From the World Cup in 2022, we learned that an average of 80% of all bets were placed via mobile – and when we look at live bets specifically, the average percentage of users placing their bets on mobile rises to a whopping 90%! Bottom line? But there are two types of real-time mobile campaigns to consider.

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World Cup 2022: What Makes New Players Tick?

Optimove

Yes, they like the sport, they follow it loosely but probably not daily. A big event like the 2022 FIFA World Cup definitely fits that bill. Mega sports events – the Superbowl or Champions League Final – always leave a mark, grab attention and attract new players. Excitement, global interest, big names, huge games.

2022 52
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Optimove Celebrates Exceptional CRM Marketing: Here Are The 2022 Heptagon Awards Winners

Optimove

The Heptagon Awards – celebrating CRM excellence – are dedicated to the best campaigns, teams, and individuals who achieved exceptional results with their CRM Marketing efforts and strategies. Winners were selected based on how advanced, sophisticated, ambitious, and impactful their CRM Marketing approach is.

2022 52
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The Retail App Marketer’s Guide to Winning the World Cup 2022

Optimove

If you’ve been here before, you know only too well that when the world’s biggest sporting event takes place, the passion, excitement, and undeniable frenzy that accompanies it presents unparalleled opportunities to tap into the magic of the moment and reap the rewards that at any other time would be a distant dream. If you’re a first-timer?

2022 52