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2022 Experience Trends: What Employees & Customers Think About Evolving COVID Safety Measures

InMoment XI

In the past few years, businesses have had to pivot countless times in order to adapt the experiences they provide customers, employees, and the greater market. The “2022 Experience Trends Report: Four Trends That Are Changing Customer & Employee Experiences This Year” just dropped, and we wanted to give you a sneak peek!

2022 493
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2022 EX Trends: The Top 2 Things Employees Must Have in Their Next Job

InMoment XI

At the very least, no matter what department you operate out of, you’ve seen the unprecedented level of churn the job market is experiencing right now. There’s a lot to unpack with The Great Resignation, but one of the core truths playing out here is that many employees aren’t getting what they’re looking for from their employers in 2022.

2022 492
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How 3 CX Trends Compare from North America to Asia-Pacific in 2022

InMoment XI

Safety concerns continue to vary throughout each region and they’ll certainly affect what consumers want in experiences from any brand. Both APAC and NA regions match with 55% of consumers being somewhat or extremely likely to use influencer codes in 2022. CX Trend #3: New Loyalty Indicators & Drivers Are Emerging.

2022 493
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Driving the Future: Integrated CX in Automotive Customer Journeys

InMoment XI

Automotive brands need to understand customers’ needs and preferences, and then adapt accordingly, to deliver outstanding experiences that win and retain customers. They expect brands to understand them in turn, and then use those insights to deliver ultra personalized experiences, communications, and offers.

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Going to Market Smarter in the New Economy

Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.” In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses.

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How to Triumph Over Budget Cuts and Prove Your Marketing ROI

C3Centricity

As we all know and, unfortunately, have probably also experienced, every dollar in our marketing expenditure must be justified, and we have to prove our marketing ROI or risk budget cuts! Marketing Budget Allocation Gartner’s most recent (2023) CMO Spend Survey reported that marketing budgets fell from 9.5%

ROI 90
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QR Code Marketing for Mobile First Brands 

Optimove

QR code scans quadrupled in 2022; 72% of us scan a QR code at least once a month (MobileIron), and recent predictions tell us that 99.5 Today, most marketers have at least considered QR code marketing as part of their campaign arsenal. How to use QR Codes across your marketing channels Suitably inspired? Long and short?

Brands 52
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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue. Level up your marketing automation.