Optimove

AUGUST 15, 2023

QR code scans quadrupled in 2022; 72% of us scan a QR code at least once a month (MobileIron), and recent predictions tell us that 99.5 Today, most marketers have at least considered QR code marketing as part of their campaign arsenal. How to use QR Codes across your marketing channels Suitably inspired? Long and short?

Brands 52

Brands Marketing 2025 Events 52

C3Centricity

APRIL 23, 2024

As we all know and, unfortunately, have probably also experienced, every dollar in our marketing expenditure must be justified, and we have to prove our marketing ROI or risk budget cuts! Marketing Budget Allocation Gartner’s most recent (2023) CMO Spend Survey reported that marketing budgets fell from 9.5%

ROI 90

ROI E Commerce Marketing Social Media 90

Lumoa

MAY 19, 2022

According to our State of the Shopping Apps Report for 2022, technical variables have a huge impact on customer satisfaction levels – but the list of factors that users take into account doesn’t stop there. Mobile consumers prefer shopping for beauty and grocery products. Non-app related variables that impact customer experience.

2022 83

2022 Download Retail Customer Satisfaction 83

BlueOcean

MAY 13, 2021

Brand loyalty is a reflection of a customer’s commitment to a relationship with a given retailer or service provider. We quickly got used to holding everything and everyone at arm’s length – and for many customers, that included the brands they had once been loyal to. Big brands—ones with resources and manpower—were ahead of the game.

Loyalty 156

Loyalty Brands Average Handle Time 2020 156

Optimove

FEBRUARY 23, 2023

Do you often roll your eyes upon receiving another “Sunday Funday” email from some brand? If so, you might be suffering from marketing fatigue.  Marketing fatigue happens when consumers become overwhelmed or disengaged with marketing messages due to the volume or repetition of advertising. Cold marketing emails?

Consumers 52

Consumers Marketing 2023 2022 52

Optimove

OCTOBER 5, 2023

As Halloween looms closer, there are some chilling challenges lurking that can send shivers down the spines of marketers — but fear not – there are solutions as well. Many were uncovered in our 2023 Marketer’s survey that are below. Respondents included 221 executives at companies, and included CEOs, CMOs, and SVPs of marketing. Others

Marketing 119

Marketing 2023 Loyalty Consumers 119

Engine Insights

JANUARY 27, 2022

When it comes to brand communication and marketing, creative efforts and strategy can often feel like a shot in the dark. With engagement metrics and insight, you can better position your brands and create effective messaging to propel your brand forward.

Travel 87

Travel Consumers 2022 Metrics 87

Merkle

FEBRUARY 16, 2022

Merkle’s Customer Engagement Report is back for Q1 2022. To fuel the insights in this issue, we surveyed over 2,000 consumers, instead of marketers, to unpack the amount and extent of data consumers are willing to share.

Consumers 105

Consumers 2022 Connections Customer Engagement 105

ShepHyken

FEBRUARY 14, 2022

It’s these meaningful, actionable, high-quality customer perspectives that fuel unforgettable experiences and create brand loyalty. 74 Percent of Consumers Believe Brand Loyalty is About Feeling Understood and Valued – Not Discounts and Loyalty Perks by Business Wire. My Comment: I’m often asked about the best survey questions.

Article 123

Article 2022 Customer Service Customer Service Training 123

Optimove

MARCH 30, 2023

This, for us, immediately begs the question, what will summer shopping look like this season for brands? To find out, we did what we always do in these situations: fielded a consumer survey. You know, like we did on  consumer trust ,  marketing fatigue ,  holiday shopping , and more. Will it sizzle or fizzle?

Consumers 94

Consumers Omnichannel 2022 Retail 94

ShepHyken

DECEMBER 26, 2022

2022 Look Back: Most Read Retail CX News of the Year by Retail Customer Experience. Retail Customer Experience) The year 2022 was a year of rebound, rebirth and technology as retailers, coming out of COVID-19, were centered on pulling shoppers back into stores while tackling a challenging supply chain scenario.

2022 64

2022 Article Loyalty Programs Customer Service 64

Lithium

JANUARY 26, 2022

Catalyzed by the global pandemic, companies and consumers have been ushered into an era that prioritizes digital channels above all else. Instagram, TikTok, and other social media channels doubled down on their commerce offerings and a bright but uncertain future is unfolding for marketing executives to capitalize on.

2022 52

2022 Brands Social Media Download 52

Inbenta

JANUARY 19, 2022

Conversational Marketing: What’s It Really All About? 3 Conversational Marketing Tools to Bring Your Strategy to Success. Speech Matters: 2 Great Conversational Marketing Examples. Or did it just seem like brands were spreading messages here and there without actually listening to what customers had to say?

2022 52

2022 Marketing Social Media Interaction 52

TechSee

JUNE 16, 2022

By leveraging new technologies such as computer vision , virtual visits and self-service AI-driven solutions, companies have a huge opportunity to turn customers into brand advocates. s 9 Binge-Worthy Marketing Podcasts list and is also known as the “Godmother of customer experience.”. He also sits on the board of Directors for CSPN.

Customer Service 251

Customer Service Contact Center 2022 Magazine 251

ShepHyken

MARCH 21, 2022

59% percent of the more than 1,000 consumers we surveyed feel that customer service is worse now than before the pandemic. 5 Tips to Increase Your Customer Satisfaction in 2022 and Beyond by Wise Marketer Staff. State of Consumer Behavior 2022 by Raydiant. Our customer service research supports the theme.

2022 67

2022 Article Customer Service Magazine 67

SurveySensum

FEBRUARY 9, 2024

The changes occurring in the market can affect your brand’s marketability and performance. It is, therefore, important for businesses to continuously study and understand the market. Market research is also a lucrative field to enter, as many firms and organizations see the value of their services.

Insights 52

Insights Marketing 2022 Reference 52

Optimove

MAY 2, 2023

Trend results of three recent Optimove surveys, each of more than 400 US consumers, show that consumers’ planned shopping budgets increased slightly in March. This compares to results in August 2022, when 19% of respondents expected to budget more for shopping on holiday at the end of 2022. 1985=100), up from 103.4

Consumers 52

Consumers Loyalty 2023 2022 52

CSM Magazine

SEPTEMBER 22, 2022

Businesses must integrate authenticity and ensure their brand’s voice addresses customers directly. New companies can take advantage of these ten detailed tips on how to build brand trust: What Is Brand Trust? Companies are faced with this question, but what is brand trust really? Tell a Product’s Story.

Brands 52

Brands 2022 Social Media Feedback 52

Optimove

SEPTEMBER 21, 2023

Retailers should start holiday shopping marketing early ahead of 2023 Black Friday and Cyber Monday and focus on existing customers, Optimove data shows. The data is from Optimove’s 2023 Holiday Shopping Survey and Report  and post-2022 Black Friday analysis and research. In 2022,  Black Friday sales raked in a record $9.12

2023 81

2023 Marketing 2022 2021 81

2020 Research

AUGUST 26, 2022

The Looming Economic Storm: How Consumer Banks Will Survive This Recession. Explore our five key findings from the 2022 US Banking Industry Loyalty Report, created in collaboration with Apex Scoring System. Should Consumer Banks Shift Their Perspective When Addressing Internal Challenges?

Banking 52

Banking Consumers 2022 Loyalty 52

Optimove

AUGUST 31, 2023

In this post, we explore the correlation between consumer demands for personalization and relevancy in marketing from brands, along with the challenges marketers face in leveraging first and zero-party data to deliver marketing communications that establish a personal connection with consumers.

Marketing 52

Marketing 2023 Multi-Channel B2C 52

InMoment XI

JUNE 21, 2022

After 14 customer experience speakers, 250 delegates, two hands-on workshops, and hours of networking on the Sydney Harbour cruise, the 2022 Sydney XI Forum is done and dusted. CX started out in the golden age of advertising, market research, and understanding consumers.

Customer Experience 260

Customer Experience Workshop 2022 Events 260

Comm100

DECEMBER 2, 2021

As we look ahead, 2022 promises, even more changes for the financial services industry. To help cut through the noise, we’ve looked at emerging data and expert opinions to predict the CX trends that we expect to see in 2022 for financial services. In 2022, chatbots will become a driving factor in improving customer experience.

Financial 92

Financial 2022 Customer Experience Omnichannel 92

Retently

APRIL 6, 2022

Plus, consumers will likely be very familiar with it since it’s also employed by industry giants like Amazon. Retently 2022 CSAT Benchmarks. Such industries as Digital Marketing Agency and B2B Software & SaaS are confidently approaching their peers with a CSAT score in the high 60s. What Is a Good CSAT Score ?

Definition 158

Definition 2022 Customer Satisfaction Healthcare 158

ShepHyken

AUGUST 29, 2022

Atlanta Small Business Network) The biggest marketing cost most small businesses face is that of acquiring new customers. 11 Brands Winning With Memorable in-store Experiences by Bobby Marmahat. Retail Customer Experience) Top brands know that providing a great in-store experience is key when it comes to brick-and-mortar success.

2022 64

2022 Article Customer Service Customer Retention 64

SurveySparrow

APRIL 28, 2022

Well, one of these failures happened because of their poor market research. Yes, Coca-Cola’s highly ambitious product, C2, which was half regular and half diet coke, tanked badly as they didn’t ask the right questions to the right audience during market research. In this blog, we’ll cover: What is Market Research.

2022 52

2022 Marketing Customer Service Representative Advertising 52

C Space

FEBRUARY 2, 2022

Customer Inspired Perspectives on Grocery and Drinks Trends in 2022. C Space CEO, Jessica DeVlieger, was invited by WARC to give her perspective on 2022’s key Grocery and Drinks Industry trends. C Space CEO, Jessica DeVlieger, was invited by WARC to give her perspective on 2022’s key Grocery and Drinks Industry trends.

2022 52

2022 Banking Consumers Events 52

Lithium

DECEMBER 6, 2022

Event recap: Forrester CX NA Conference 2022 Recapping the emerging trends in one event shows the level of care and understanding Khoros strives to deliver to our customers and, by extension, your current and future customers. Khoros Marketing Release Notes, October 2022. Deep listening and insights lead the way this year.

2022 52

2022 Social Media 2023 Roadmap 52

Strativity

MAY 25, 2023

With rising interest rates, inflation, and softening consumer spending, restaurateurs are facing challenges like those experienced during peak pandemic levels, but food delivery apps are no longer the boon they once were. To combat this, brands must de-emphasize reliance on these providers and take back their customer relationships.

Brands 52

Brands Loyalty Programs E-support 2022 52

NetBase

MARCH 3, 2020

Consumer and market intelligence can cut Uber’s operating costs, while increasing profitability, which could allow Uber to do away with EBITDA margins as its profitability measure sooner than projected. And that’s certainly worth exploring, as the rideshare/food delivery company is burning money on marketing. Self-driving cars.

Consumers 56

Consumers Marketing 2022 2021 56

Lumoa

AUGUST 5, 2022

According to Deloitte’s Global State of the Consumer Tracker survey, 77% of retail consumers are concerned by the increasing prices of everyday products. Now, each retailer is tasked with determining the impact of price hikes on its own target audience and how this change compares to general retail consumer trends.

Retail 83

Retail Feedback Consumers Marketing 83

Blueshift

JANUARY 5, 2023

2023 is the year SMS takes center stage in a marketer’s cross-channel marketing mix. With SMS, brands are only a text away from an immediate customer connection. . Customers want trusted brands to text them. Now brands can engage customers where they are already spending the most time. .

2023 52

2023 2024 Marketing 2022 52

ShepHyken

JANUARY 31, 2022

Atlanta Small Business Network) In a world where business competition is fierce and consumers are more informed than ever before, building customer trust is vital. Be it customer loyalty, your brand reputation or improving conversion rates, customer experience plays a part in various aspects of your business. by Sam Bradley.

2022 64

2022 Article Customer Service Contact Center 64

West Monroe

JANUARY 25, 2022

In 2022, the dialogue across financial services will be driven by the themes of rising interest rates, high inflation, and the need for growth in the face of continued digital disruption. Consumers still want an omnichannel experience. This outlook will not include an analysis of M&A trends.

Banking 52

Banking 2022 Financial Multi-Channel 52

ShepHyken

APRIL 25, 2022

Consumers Prefer Traffic Jams Over a Bad Customer Experience by Retail Customer Experience. Retail Customer Experience) More than half, 60%, of consumers would rather sit in a traffic jam than have a poor customer experience, according to a Telus International survey. Magazine) What makes a brand essential? by Chris Wyper.

Article 64

Article 2022 Customer Service Loyalty Programs 64

ShepHyken

JULY 4, 2022

It helps understand the customer better, allows you to personalize (at scale) marketing messages, improve the shopping experience, and more. 75% of Consumers Say Customer Experience Impacts Brand Loyalty, Merkle Report Finds by PRNewswire. This is exactly how AI is being used today. CMSWire) What’s in your abandoned cart?

Article 70

Article 2022 Customer Service Loyalty Programs 70

ShepHyken

APRIL 1, 2022

This week, we feature an article by Arvind Kumar, head of product marketing at Zonka Feedback , an all-in-one customer feedback and survey management software. He writes about the future of digital customer experience and explores the CX predictions and trends for 2022. Future of Digital Customer Experience .

2022 80

2022 Social Media Exceptional Customer Service Touchpoint 80