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B2B Customer Experience: The Complete Guide

InMoment XI

B2B customer experience can refer to the interactions and overall relationship between a business and its business customers. It may also refer to a digital benchmark: your customers’ interactions on your website, mobile app, or software dashboard. B2B CX continues to change as companies adapt to new technologies and expectations.

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Digital Experience: Meeting Customer Expectations

InMoment XI

The customer experience—how buyers feel about their collective interactions with a brand—defines and motivates customer action. But with the advent of the information age and the communication technologies that support it, a new facet of customer experience has emerged: digital experience. Why is Digital Customer Experience Important?

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Optimove Connect 2024: Highlights in Pictures

Optimove

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Optimove Connect 2024 served as more than just a conference; it was a place for inspiration, collaboration, and transformation in the realm of marketing. Optimove’s Rony Vexelman closes Connect 2024 with an invitation to Connect again in 2025.

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Conversational Analytics Software: Our Top Tools for 2024

SurveySparrow

By partially automating the process with AI, conversational analytics can save costs on sales outreach, agent labour, data analysis, and reduce interaction time by up to a third. To help you out, we have shortlisted seven tools that can drastically improve the quality of your sales conversations and customer interactions.

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Top 5 Customer Service & CX Articles for Week of January 8, 2024

ShepHyken

Deloitte Shares Loyalty Trends and Best Practices for 2024 by Alicia Esposito (Retail TouchPoints) To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts (77%) and loyalty program points (61%), according to Retail TouchPoints research. I agree with the title.

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Elevating Guest Experiences in Hotels with Integrated CX

InMoment XI

According to a recent report, 81% of consumers plan to travel the same amount or more in 2024, compared to 2023. Integrated CX consolidates customer signals from a whole host of sources, including transaction history, reviews, surveys , website activity, and social interactions (among others). Travel Trends 2024. ( [link] ).

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8 loyalty trends for 2024: intelligent, data-led marketing

Currency Alliance

To consider a loyalty topic to be a ‘trend’, it needs to be on the roadmap during 2024 for at least 25% of leading loyalty programs and on the radar for at least 50% of companies. But in 2024, loyalty professionals will be shocked – albeit they should not be surprised – that many new multi-partner collaborations will be launched.

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