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4 Innovations Enabling Truck Roll Optimization

TechSee

By 2025, the IDC predicts that the number will rise to 41.6 of data by 2025. . Even before the pandemic created a remote-first world, 72% of consumers said they wanted to solve their problems or issues on their own without having to engage with a human customer service agent. billion devices. How much data?

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Are luxury brands swimming with or against the digital tide?

Clarivate

A new report from Clarivate, Luxury brands: Re-calibrating brand strategies for a changing world , looks at how luxury brands – long-standing source of aspiration for consumers – are adapting their brand strategies. When it comes to brand premiumization, there is a lot we can learn from luxury brands.

Brands 95
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QR Code Marketing for Mobile First Brands 

Optimove

million people in the US will be using QR codes by 2025 – not bad for a technology that’s had more than its fair share of naysayers! If you’re a mobile-first brand, QR code marketing will go a long way to increasing engagement, cultivating loyalty, and driving growth … let’s explore. Long and short?

Brands 52
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Why are Top Brands Embracing AI Chatbots?

Comm100

From Starbucks to Duolingo and in almost every industry in between, top brands are turning to chatbots to improve their customer service and support operations. While some brands were initially hesitant to get onboard, thanks to tech advancements, these chatbot fears are being put to bed. Consumer appetite . Evolution of AI .

Brands 98
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Navigating an AI-Enabled Marketplace: What Brands Need To Know and Do

Strativity

Brands need a strategy that incorporates generative AI. ChatGPT is a giant leap forward in Al ; capabilities we didn’t expect to see before 2025 or 2030 are available today. The sudden availability of this technology has brought with it challenges and opportunities for brands of every size, and this impact cannot be ignored.

Brands 98
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The D2C Strategy Every Brand Needs for COVID-19 Recovery

NetBase

The rise in popularity of Direct to Consumer (D2C) sales is accelerating and brands seek to recover from COVID-19. And smart companies are hitching a ride on this fast-moving sales strategy to maximize their presence and connect directly to consumers. Our word cloud below demonstrates consumer emotion.

Brands 97
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Cosmetics Brands’ Untapped Insight Offers Ingredients for Success

NetBase

With uncertainty all around us, the time has never been better to do an internal brand analysis, and cosmetic brands have a bevy of untapped insights to explore. Next generation AI-powered consumer and market intelligence works wonders when combined with brand specific customer data – assuming you have the right solution! ?Customer