Tue.Feb 06, 2024

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Understanding the Importance of Social Media Marketing

InMoment XI

In today’s digital landscape, the importance of social media marketing cannot be understated. Social media platforms like Facebook, YouTube, X (formerly called Twitter), TikTok, Instagram, and LinkedIn (among others) are essential for businesses looking to attract customers, gather valuable feedback, and foster customer loyalty. According to research: 47% of consumers reach out to brands on social because they have a product or service question.

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The Spectrum of Data-Driven CX (And Why There’s No Magic Metric)

Experience Investigators by 360Connext

Every team at an organization must prove how their work contributes to the bottom line — and customer experience is no exception. We know CX teams can deliver significant business advantages: Satisfied customers are much more likely to purchase more Revenue grows 40% faster by providing personalized experiences Businesses achieve a 2.3x higher customer lifetime value by prioritizing CX Now comes the tricky part: How can we connect day-to-day activities and specific investments to those undeniabl

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AI in CX Automation: It’s Not All or Nothing

TechSee

Customers expect a seamless and personalized experience from every business in today’s digital age. As a result, companies are increasingly turning to artificial intelligence (AI) to enhance their customer experience (CX). AI-powered CX automation can help leadership automate routine customer tasks, personalize customer interactions, and automate customer service at scale.

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[Experience Action Podcast] Right and Wrong Ways to Use AI in CX

Experience Investigators by 360Connext

Explore the horizon where artificial intelligence meets human touch in customer experiences with our host, Jeannie Walters. We’re traversing the fine line between the innovative prowess of AI and the essential need for empathy in customer service. Get ready to unlock the secrets of AI that don’t just streamline processes but fundamentally enhance the quality of customer interactions.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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The 10 Best Enterprise Help Desk Software: 2024 SaaS Buyer’s Guide

Kustomer

If you’re a CX leader running an enterprise-level organization, you need help desk software that goes beyond just automating basic support processes and managing tickets. Among literally hundreds of things to consider, your business needs to factor in cost, scalability, integration and deployment options, as well as long-term value. So, how do you figure out which enterprise help desk software is the right option?

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Rip the Band-Aid Off Communication

ShepHyken

It’s time to come back to a very important topic in customer service and customer experience. It also falls under leadership and management. The topic is communication and transparency. I was recently interviewed by Megan Jones, an editor for Call Centre Helper magazine. We were talking about how to turn Moments of Misery™ into Moments of Magic ™. Her story is an interesting one.

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Evolution of Quality Management: From Compliance to Customer-Centric

Playvox

Ask people to name three companies known for their customer-centric approach to business, and there’s a good chance some common names will surface: Nordstrom, Apple, Trader Joe’s, Patagonia, and others frequently come to mind. What do they have in common? What’s their secret? They make customers the center of their business strategy, execute on delivering outstanding customer experiences, and strive for continuous improvement.

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Product News – January 2024

Lumoa

Lumoa Product News for January 2024 Hey everyone! Lovely seeing you again, back with more exciting Lumoa updates! We have had a doozy of a month, with lots of features that we think will make Lumoa better for you. Let’s get started! GPT Summaries Improvements The AI that we use to create GPT summaries has been refined and improved, thanks to your feedback!

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7 Reasons iGaming Operators are The World’s Most Sophisticated Marketers

Optimove

Learn what you need to evolve as a marketer with our advanced guide Download Now Why it Matters: Understanding the marketing strategies employed by iGaming operators provides invaluable insights for marketers and business leaders across the globe. Marketers can stay ahead of the curve in an ever-evolving digital landscape with these cutting-edge practices.

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Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity

Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO

The first step in a successful Customer Experience endeavor (or for that matter, any business proposition) is to find out what’s wrong. If you can’t identify it, you can’t fix it! 💡 That’s where the Voice of the Customer (VoC) comes in. Today, far too many brands do VoC simply because that’s what they think they’re supposed to do; that’s what all their competitors do.

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February 2024 Atlas Highlights

Lithium

  Hello Atlas members! If you still need to sign up to receive the Customer Newsletter, you're missing out on the latest and greatest from Khoros! Sign up today ! Here’s the Atlas content you do not want to miss! Some blog areas are limited to Khoros customers only. If you are a customer and unable to access anything, click the chat bubble (bottom right) and type Customer Access.

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Boost Stadiums with Oracle EPM: Elevate Fan Experience and Ops

CSM Magazine

In the high-stakes world of sports and entertainment, the right technology can turn game day into an unforgettable experience. That’s where Oracle EPM comes in, transforming stadium operations with the precision and agility needed to score big with fans and stakeholders alike. Oracle’s integrated applications break down data silos, allowing finance and operational teams to collaborate like never before.

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Everything You Need to Know About Cancellation Surveys

SurveySensum

Well, this has been a challenge faced by many companies. After putting so much effort into getting them onboard, they leave. Yes, this hurts like a breakup! But fret not; there is one thing you can do! Launch cancellation surveys – a smart way to find out why customers say goodbye, but in a friendly and helpful way. So, what is a cancellation survey?

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How many customer support agents do I need on live chat?

Provide Support

To find out how many customer support agents you need for live chat you need to make thorough analysis of your customer service needs and audience.

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11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

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The Voice User Interface: Redefining Customer Interactions

Cyara

Voice user interfaces (VUIs), voice search, and other voice-based user experience (UX) technologies are reshaping our world and revolutionizing how we interact.

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The Role of Video Thumbnails in Customer Engagement: Tips and Best Practices

CSM Magazine

In the digital age, where content is king, the gatekeeper to any kingdom of information is often a simple, yet powerful visual cue: the video thumbnail. This seemingly small element of your video content strategy influences viewer behavior, draws attention, and ultimately determines whether your content gets the engagement it deserves. In this exploration, we delve into the crucial role of video thumbnails in customer engagement, offering insights and practical advice on how to harness their pot

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Gamification in Higher Education: Tapping into Student Motivation and Engagement

Comm100

Gamification is quickly becoming part of our everyday lives. From fitness apps that turn exercise into a game to work environments that use game-like rewards, this concept is everywhere and still spreading its wings. In fact, the global gamification market size is projected to surpass $116.68 billion by 2032. It’s also changing how we learn, especially in schools and colleges.

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Health Plans: Unlock Success In Member Engagement

Forrester's Customer Insights

Amid a competitive healthcare landscape and younger generations’ increasing skepticism toward health insurers, health plans must reimagine their engagement approach to foster loyalty, trust, and connection with their members.

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The Open CCaaS Advantage Report

Over the next 12 months, what do you think will have the biggest impact on your CX automation efforts? When asked the same question, only 10% of CX leaders surveyed by Verint chose telephony. It’s no longer the engagement channel leading CCaaS conversations. The customer engagement challenges facing organizations have changed – so a new approach is needed.

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Representative for whom?

Zeisler Consulting

Folks who work in your Customer-facing organizations have a lot of different names. Agents, technicians, associates (which always makes me chuckle a little bit ), service providers, and others. One that often makes me think is: Representative. It’s curious to me because it can go either way, can’t it? Whenever I get a ‘representative’ on the phone, I wonder: A representative for whom ?

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Omnichannel Strategies: Creating Consistent Customer Success Across All Platforms

SmartKarrot

In the fast-paced and interconnected world of today, businesses face the challenge of meeting customer expectations across various channels seamlessly. This challenge has given rise to the concept of omnichannel strategies, a comprehensive approach that aims to create a consistent and unified experience for customers across all platforms. We will delve into the importance of omnichannel strategies and explore how businesses can implement them to achieve sustained customer success.

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What Does EV Charging Data Tell Us About TOU Program Effectiveness?

Uplight

As electric vehicle (EV) adoption rapidly expands and more EVs connect to the electricity grid to charge, understanding EV charging behavior and user trends will be important for energy providers. Specifically, the timing of this new load due to EVs will be important for mitigating grid impacts. This is especially true for residential charging since Read More The post What Does EV Charging Data Tell Us About TOU Program Effectiveness?

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Revolutionizing Customer Success in 2024: How AI is Changing the Game

SmartKarrot

Introduction Customer success evolves every day, and it is advantageous to stay ahead of the curve. As a Customer Success leader in 2024, navigating the dynamic realm of customer satisfaction requires embracing innovative technologies. Artificial Intelligence (AI) is reshaping the way businesses approach customer success. In this article, we’ll explore the transformative impact AI can have on customer success and how it is revolutionizing the industry. 1.

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10 Questions to Ask Before Buying an LMS

Find your perfect LMS. Choosing the right Learning Management System (LMS) is crucial for your business's success. With so many options available in the market, how do you ensure you make the best choice? This guide is your key to finding the ideal enterprise learning platform for your business. Compiled by industry experts, these questions will help to clarify your needs, prioritize your most essential features, and guide you through the evaluation process.

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AI in Call Centers: Benefits, Trends, and Solutions

Helpware

Always quick to adopt new technologies, the call center industry rapidly accepted changes by using call center artificial intelligence solutions in their CS processes. This includes everything from managing simple inquiries to assisting agents in tackling complex issues, underlining the role of artificial intelligence for call centers.

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Rebuilding Company Culture with Text Analytics

Keatext

The integration of text analytics in the employee feedback loop is how HR leaders can rebuild company culture in the wake of the pandemic.

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4 Tactics for Building a Culture of Improvement in Your Contact Center Team | AmplifAI

Amplifai Coaching Category

A daily gameplan has been created to help others lead like the best, based on the actions of top talent from the previous year. The plan includes activities such as coaching, recognition, sharing best practices, and having fun with the team, and aims to show that focused, consistent action creates results.

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Super Bowl LVIII: Ratings, Rivalry, Love, And Advertising

Forrester's Customer Insights

$5.6 million. $6.5 million. $7.2 million. As the price of a 30-second Super Bowl spot increases roughly 10% annually, brands and marketers question the value of the media and production costs to show up in advertising’s premiere showcase.

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Revolutionizing Contact Centers: Next-Gen Tech for Enhanced CX

Speaker: Liran Meir Frenkel, Performance Management and RPA Sr Product Marketing Manager at NICE; Harpreet Makan, Practice Director at Everest Group; & Santhosh Kumar, Practice Director at Everest Group

As contact centers navigate the challenges of delivering excellence within budget constraints and adapting to evolving employee expectations, optimizing agent tasks becomes crucial. Discover a holistic approach across three pillars - people, process, and technology - that is essential to excel in this dynamic landscape, and explore how next-gen technologies such as generative AI, performance analytics, and process intelligence play a pivotal role in transforming contact centers into advanced CX