Sat.Oct 28, 2023 - Fri.Nov 03, 2023

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Complete Guide on How to Conduct an Effective Customer and Segmentation Analysis

Brandwatch CX

The purpose of undertaking customer analysis as part of a business plan is to examine the consumers most likely to purchase your product or service in-depth. Brands can establish different groups of customers and the needs of those customers. By understanding what motivates them to make a purchase, brands can build their business around providing solutions to those needs.

B2B 98
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Drive profitable growth with planning and analysis

SAP Customer Experience

In today’s accelerating and increasingly interconnected business world, enterprises are constantly seeking innovative ways to improve their operations and drive profitable growth. A key challenge many organizations face is gapping the siloed nature of their finance processes and connecting them to a single value chain from the commercial processes all.

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Factorial Analysis: Definition, Types, and Best Practices

SurveySparrow

Are you someone who loves to get lost in the maze of numbers, or are you like me, who wonders (daily!) how experts make sense of the chaos? If you’re the former, you might have heard about factorial analysis and might be here for the thrill of it. But if you’re the latter, worry not; I was there once too. This blog will deal with all that you need to know about factorial analysis: meaning, types, how to conduct it, and even the best practices you need to follow!

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[Experience Action Podcast] A Scary CX Story

Experience Investigators by 360Connext

Get set for a chilling tale that will make your hair stand on end. Imagine a billing issue so terrifyingly complex it spanned three generations! Yes, you heard it right. That’s the horror our host, Jeannie Walters, unravels on this Halloween special episode of Experience Action. She not only narrates the spine-chilling saga but also provides insightful solutions.

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11 Tips to Drive Learning Content Consumption

Elevate your member education initiatives This eBook will explore: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? You’ll discover why measuring content consumption is pivotal for program success and explore effective tactics to boost overall engagement.

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This is our time for a CX Revolution!

Bill Quiseng

Many CX professionals have advocated CX as strategies that explain customer journey mapping, the Peak End Rule, or innovative speed technologies among others. And they’ve done it so often for so long that “CX” has been the traditional term for many business leaders. But no more.This is our time for a CX Revolution! To paraphrase John DiJulius’ battle cry, it’s time for a CX Revolution!

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Navigating the Customer Journey: Why Every Step is Important

Cyara

Our expectations for services and the customer journey we experience have changed a lot over the past number of years. We now expect these services much more quickly.

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It’s Not Really Free Delivery!

ShepHyken

My friend Norman Beck sends me interesting articles and newsworthy information regularly. This one is worth talking about here. A grocery store chain had a sign in front of its entrance that read: Free Delivery – $99 a Year! I had to smile – even laugh out loud – thinking of how many people would roll their eyes when they read that sign. It’s not free if you have to pay $99 for it!

Airlines 130
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6 attributes to look for in your CCaaS provider

Eptica

Date: Friday, November 3, 2023 Author: Pauline Ashenden - Demand Generation Manager 6 attributes to look for in your CCaaS provider Published on: November 03, 2023 Author: Pauline Ashenden - Demand Generation Manager Not all CCaaS solutions, or vendors, are the same. We examine what to look for when picking a partner to ensure long-term success. Read the full article on our parent company Enghouse Interactive’s site.

2023 101
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How to boost customer loyalty in a tough economy

eglobalis

How to boost customer loyalty in a tough economy - Customer Experience The post How to boost customer loyalty in a tough economy appeared first on Eglobalis.

Loyalty 106
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Guide to Business Writing

Everything you need to know about better business writing in one place. This is a complete guide to business writing — from a clear business writing definition to tips on how to hone your business writing skills.

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How to create and use a Google Business Profile login

BirdEye

If you want more people to choose you over your competitors, your online presence is the key. Even brands that primarily conduct business in person need to be digitally visible and available. According to our research: 78% of consumers are highly or somewhat unlikely to select a local business with a poor reputation. 68% of the time, consumers research a local business before making a purchase.

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The “More Than Perfect” Business Model

ShepHyken

Top Takeaways: The hospitality mentality is key to creating a great customer experience in any type of business. Industries like hotels, restaurants, and cruise lines excel in this area because they live with their customers 24/7, which creates a unique dynamic for delivering outstanding service. We can all learn from their methods. Living with customers means managing their experience from the moment they start considering a purchase to the time they return for another one.

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Treat Your Customers with 5 Holiday Marketing Tricks!

Blueshift

Have you stocked up your candies yet? With the air turning crisp and the smell of pumpkin spice filling the cafes, let’s get on our cozy vests this fall and brew up some frighteningly good marketing ideas that will be a treat for your customers! According to NRF, Halloween spending is forecasted to reach a staggering 122 billion this year. While it’s a common notion that this spooky holiday primarily caters to kids, it’s intriguing to note that adults are equally enthusiastic, as evi

Marketing 111
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Consumer Insights and the Annual Drive-Thru Study

IntouchInsight

At the beginning of October, we released the 23rd Annual Drive-Thru Study — the premier benchmark report for operators across North America. This report measures the performance of leading quick-serve restaurant brands across key areas such as order accuracy, timeliness, and food quality.

Consumers 104
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Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity

Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO

The first step in a successful Customer Experience endeavor (or for that matter, any business proposition) is to find out what’s wrong. If you can’t identify it, you can’t fix it! 💡 That’s where the Voice of the Customer (VoC) comes in. Today, far too many brands do VoC simply because that’s what they think they’re supposed to do; that’s what all their competitors do.

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How to check business name availability and why it matters 

BirdEye

Names have power. When you hear “Apple,” you probably think of innovation, sleek design, and cutting-edge technology. When you hear “McDonald’s,” you think of fast food, golden arches, and the familiar taste of a Big Mac. And when you hear “Coca-Cola,” you think of refreshment, the iconic red and white logo, and the unmistakable taste of a classic soda.

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The “More Than Perfect” Business Model

ShepHyken

Top Takeaways: The hospitality mentality is key to creating a great customer experience in any type of business. Industries like hotels, restaurants, and cruise lines excel in this area because they live with their customers 24/7, which creates a unique dynamic for delivering outstanding service. We can all learn from their methods. Living with customers means managing their experience from the moment they start considering a purchase to the time they return for another one.

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How to Increase Player Engagement – 4 Loyalty Strategies

Comm100

While every gambling platform faces distinct and different challenges, there’s one challenge that every site faces – how to increase player engagement. While attracting new players is essential, encouraging them to stay engaged and spending is the real game-changer. We’ve delved deep into the industry’s dynamics to provide four strategies that not only captivate players, but ensure they’re engaged, satisfied, and returning for more. 1.

Loyalty 78
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Customers say they want choice, but the evidence shows they don’t!

Beyond Philosophy

Stanford Professor Itamar Simonson is very clever. He brought snacks to class for his students. However, he wasn’t just being cool; he used them for research. Professor Simonson learned that sometimes, we don’t want to make a choice or at least not a new one. Once we settle on an option, we stick with it if we must make the same one again.

Books 88
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The Open CCaaS Advantage Report

Over the next 12 months, what do you think will have the biggest impact on your CX automation efforts? When asked the same question, only 10% of CX leaders surveyed by Verint chose telephony. It’s no longer the engagement channel leading CCaaS conversations. The customer engagement challenges facing organizations have changed – so a new approach is needed.

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Presenting Live Sessions: Meet SAP Customer Experience Solutions

SAP Customer Experience

Greetings SAP Community! Welcome to another blog post presenting a new learning asset created for the SAP Customer Experience Solutions portfolio. This time is a brand new series of four Live Sessions: Meet SAP Customer Experience Solutions. Background Context Beginning with SAP Customer Experience Solutions can be tough if you.

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Top 5 Customer Service & CX Articles for Week of October 30, 2023

ShepHyken

Each week, I read many customer service and customer experience articles from various resources. Here are my top five picks from last week. I have added my comment about each article and would like to hear what you think too. Why Experiential Rewards Are Winning Over Customers: 5 Stellar Examples by Peter Vogel (The Wise Marketer) In today’s highly competitive business environment, brands are constantly searching for innovative ways to engage and retain their customers.

Article 62
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Interactions with Generative AI: Q&A with Jay Choi on Gen AI

SaleMove

Generative AI is here to stay: We asked Jay Choi, Chief Product Officer, how Glia is looking to implement this new disruptive technology. The post Interactions with Generative AI: Q&A with Jay Choi on Gen AI appeared first on Glia Blog | Digital Customer Service Explained.

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12 ways to leverage local social media marketing

BirdEye

Local social media marketing is a game-changer for small business owners. Do you know why? Because it increases your business’s visibility to potential customers in your area, thereby establishing a solid local presence. A strong local presence means easy yet powerful word-of-mouth marketing , positioning you as the most trusted brand. A lot goes into building a strong and sustainable strategy to make your local business stand out.

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Revolutionizing Contact Centers: Next-Gen Tech for Enhanced CX

Speaker: Liran Meir Frenkel, Performance Management and RPA Sr Product Marketing Manager at NICE; Harpreet Makan, Practice Director at Everest Group; & Santhosh Kumar, Practice Director at Everest Group

As contact centers navigate the challenges of delivering excellence within budget constraints and adapting to evolving employee expectations, optimizing agent tasks becomes crucial. Discover a holistic approach across three pillars - people, process, and technology - that is essential to excel in this dynamic landscape, and explore how next-gen technologies such as generative AI, performance analytics, and process intelligence play a pivotal role in transforming contact centers into advanced CX

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People Skills Blunders: When Ego Sinks You! | #PeopleSkills #CX

Kate Nasser

Your people skills blunders w/ others happen when your ego trips and sinks you. Real life examples from Kate Nasser, The People Skills Coach™ The post People Skills Blunders: When Ego Sinks You! | #PeopleSkills #CX appeared first on KateNasser.com.

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A surprising truth! Customers really don’t want choice and what to do about it

Beyond Philosophy

When a Stanford professor brings snacks to class, it’s fun. But you can bet it’s also an experiment, and he’s probably testing how people make choices for today and for todays that will come in the future. It turns out, that timing matters a lot when it comes to the decisions we make. The professor we are referring to is Professor Itamar Simonson, marketing professor at Stanford University and his research surrounding customer decision-making.

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The Evolving Role of BPOs in a Time of Uncertainty

CSM Magazine

Karl Brough, General Manager for the U.K. and South Africa at Foundever, explains why a strong BPO partnership is integral to success. Over the past 30 years, there’s been a significant evolution in client and customer needs and as we approach 2024, it is apparent to all industry leaders that our role as outsourcers has become one of a trusted partner to companies.

2024 59
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The Do’s and Don’ts of Concept Testing

2020 Research

Concept testing is an invaluable tool for your company, especially as you gear up to launch a new product or service. By engaging with your target audience during the development phase, concept testing enables you to harness valuable insights and shape your ideas based on direct customer feedback. This elevates your chances of delivering products, messaging, and advertisements that truly meet your customers’ needs and expectations.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr