ShepHyken

JANUARY 7, 2024

Each week, I read many customer service and customer experience articles from various resources. I have added my comments about each article and would like to hear what you think too. My Comment: What makes some companies and brands great? My Comment: If you’re interested in loyalty programs, this article is excellent.

2024 66

2024 Article Customer Service Contact Center 66

InMoment XI

AUGUST 17, 2023

Happy customers become brand advocates, fueling growth through positive customer feedback. During challenging times, customers appreciate brands that provide assistance and support when needed. Seamless Omnichannel Experience: Ensure a seamless experience across all customer touchpoints, whether online or offline. Take The Lead!

Net Promoter Score 493

Net Promoter Score NPS Customer Satisfaction 2023 493

ShepHyken

MAY 31, 2021

Each week I read a number of customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. 5 Ways to Drive Brand Loyalty and Customer Lifetime Value by Ian Simons. (Ad This article looks at the ways that the CES can be improved.

Article 131

Article E Commerce 2021 Customer Service 131

ShepHyken

JUNE 21, 2021

Each week I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. These 6 Rules Will Tell by Wise Marketer Staff. Do your rewards hit the “must-have” mark that turns casual customers into brand fans?

2021 80

2021 Article Rewards Programs Customer Service 80

ShepHyken

NOVEMBER 6, 2023

Each week, I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. My Comment: The “mental load” referred to in this article is about frustration, anxiety, and fatigue over a customer service/support experience.

Article 66

Article Customer Service 2023 Contact Center 66

ShepHyken

JANUARY 2, 2023

Each week, I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. In this article, there are four of them, and two of them are worth paying close attention to. Here are my top five picks from last week.

Article 64

Article 2023 E Commerce Customer Service 64

ShepHyken

DECEMBER 26, 2022

Each week, I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. I can’t think of a better way to start this week’s roundup than with this article that compiled five “Hallmark” type holiday stories.

2022 64

2022 Article Loyalty Programs Customer Service 64

SurveySparrow

MARCH 19, 2024

If you’re looking for a video marketing guide , you’re not the only one. There are still some brands that haven’t gotten on board with video marketing – despite knowing its value – and the ones who have been are looking to build a more robust commercial video strategy. Google also prioritizes video content.

Marketing 95

Marketing Social Media Demo B2B 95

BirdEye

JUNE 16, 2023

Knowing how your customers feel about your brand makes growing a business easier and more efficient. With this knowledge, you can finetune your products, go-to-market strategies, marketing campaigns, and other processes for the best possible results. Regularly conducted brand surveys help you gather such feedback.

Brands 98

Brands Social Media Insights Feedback 98

Retently

OCTOBER 1, 2018

What’s more, it seems that 51% of customers leave a brand because of poor experiences, and 81% of consumers say them switching brands could have been prevented by the business in question. It’s likely because many brands don’t understand consumers. Also, it helps you improve all touchpoints. What Is the Customer Journey?

Customer Journey Mapping 99

Customer Journey Mapping Touchpoint Customer Journey Social Media 99

CSM Magazine

MARCH 26, 2024

Brand identity is fundamental to success, representing how consumers perceive and experience a company. Every interaction counts, and one frequently neglected yet vital touchpoint is the contact center. These centers, where customers engage with a company, hold significant influence over brand identity.

Contact Center 52

Contact Center Brands Social Media Call Center 52

ShepHyken

MARCH 21, 2022

Each week I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. 5 Tips to Increase Your Customer Satisfaction in 2022 and Beyond by Wise Marketer Staff. Of course, there’s much more in this outstanding article.

2022 67

2022 Article Customer Service Magazine 67

ShepHyken

NOVEMBER 1, 2021

Each week I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. My Comment: We start with a very short article from business guru, Seth Godin. Also, this article isn’t just for the B2C world.

Article 77

Article 2021 Customer Service Retail 77

Oracle

APRIL 3, 2019

The omnichannel approach to sales is redefining how marketers approach their audience. But, what if brands didn’t have to rely so heavily on a mass message, and instead tried personalizing their approach to individual consumers? Enter customer engagement marketing (CEM). ” Customer engagement marketing in real life.

Customer Engagement 99

Customer Engagement CEM Engagement Marketing 99

Daniel Group

JULY 1, 2023

Welcome to Success Strategies | July 2023 Are You Losing Customers and Hurting Your Brand Because of Poor CX? Is poor CX causing customer loss and brand damage? In today’s competitive business landscape, customer experience (CX) plays a pivotal role in shaping brand perception and customer loyalty.

Brands 52

Brands 2023 B2B Touchpoint 52

ShepHyken

AUGUST 31, 2023

This week, we feature an article by Sage , an international company that helps organizations of all sizes with accounting, payroll, and payment solutions. When simply surviving in the saturated e-commerce market is a struggle, achieving business growth might just feel impossible. Still not sure about the link?

Customer Journey 128

Customer Journey Customer Journey Mapping Net Promoter Score E Commerce 128

CX University

NOVEMBER 21, 2020

Marketing teams use it to get to know their customers, to personalise their brand reach and encourage brand loyalty. Ask five different people what customer experience means to their brand and you would probably get twice as many correct, but different answers. This list goes on. The truth must be told.

Net Promoter Score 98

Net Promoter Score Brands Loyalty Programs Loyalty 98

ShepHyken

DECEMBER 31, 2018

Each week I read a number of customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. As we move ahead, customer experience will be the only differentiator between brands. 2019 AI Outlook: Is Customer Service The New Marketing?

2018 97

2018 Article Customer Service 2019 97

ShepHyken

FEBRUARY 25, 2019

Each week I read a number of customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. Entrepreneur) Every brand touchpoint is important. My Comment: Every day I read articles on AI. Really, it’s quite simple.

2019 88

2019 Article Customer Service Guest Experience 88

ShepHyken

SEPTEMBER 16, 2019

Each week I read a number of customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. Brands like Nike have been successful in understanding their customers over the years to create enhanced and seamless experiences.

Article 99

Article 2019 Airlines Customer Service 99

CSM Magazine

APRIL 19, 2024

In this article, we will delve into all the different aspects of CX software and its importance in boosting interaction. Gathering Customer Information A key feature of CX software is its capacity to gather customer data at various touchpoints throughout the customer journey.

Interaction 59

Interaction Engagement Net Promoter Score Social Media 59

ShepHyken

NOVEMBER 25, 2019

Each week I read a number of customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. The author of this article shares her observations based on trends, not guesses, about the future of CX. How about ten years from now?

Article 115

Article 2019 Customer Service Culture 115

PeopleMetrics

SEPTEMBER 12, 2019

Understanding the various touchpoints (e.g., Once you’ve mapped out your touchpoints, it’s often helpful to group them into channels. Contact Center: an important touchpoint where customers call for more information or assistance. Mapping your touchpoints. Ready to collect feedback at every touchpoint?

Touchpoint 91

Touchpoint Feedback CEM Contact Center 91

GetFeedback

JULY 19, 2019

Some are calling CX the new marketing, others are calling it the new brand. Too many companies focus on customer touchpoints. A touchpoint is any interaction that might influence the way your customer feels about your product, brand, or business. There can be dozens—even hundreds—of touchpoints.

ROI 309

ROI Touchpoint Hotels Customer Journey 309

SurveySensum

FEBRUARY 9, 2024

The changes occurring in the market can affect your brand’s marketability and performance. It is, therefore, important for businesses to continuously study and understand the market. Market research is also a lucrative field to enter, as many firms and organizations see the value of their services.

Insights 52

Insights Marketing 2022 Reference 52

Oracle

FEBRUARY 14, 2020

Loyalty, or more aptly referred to as love for the purposes of this article, is a byproduct of exceptional consumer experiences. Yet, earning loyalty – love – is particularly challenging for brands in the face of increased competition and consumer apathy. Tip #3: Communicate the brand purpose.

Loyalty 79

Loyalty Brands Loyalty Programs Customer Journey Mapping 79

GetFeedback

JANUARY 12, 2020

In CustomerThink’s recent study of 200+ CX initiatives, 74% agreed: “By 2020, customer experience will overtake price and product as the key brand differentiator.”. Briefly, the argument is that leading CX brands outperform laggards by a lot. But what about customer requests that, if implemented, would undermine the brand promise?

Customer Journey Mapping 221

Customer Journey Mapping Customer Journey Touchpoint Airlines 221

Experience Investigators by 360Connext

SEPTEMBER 21, 2021

This article is sponsored by PayPal. The brands that do pay attention to the details of the experience they deliver are the ones who disrupt markets, gain more customers through referrals and word-of-mouth marketing, and keep their customers happier, for longer. ne·glect /n???lekt/. verb: fail to care for properly.

Customer Journey 373

Customer Journey Reference Customer Journey Mapping Brands 373

SurveySensum

JUNE 29, 2023

A company, despite investing heavily in marketing and advertising, struggles to retain its customer base and faces a decline in sales. – Techcrunch As a marketing expert, your goal is not just to attract customers but also to keep them satisfied and loyal. Sound familiar? Don’t know?

Customer Satisfaction 52

Customer Satisfaction Insights Marketing Exceptional Customer Service 52

CSM Magazine

APRIL 25, 2024

In today’s fast-paced market, businesses across the UK face numerous hurdles in attracting and retaining customers. Stay Ahead With Market Research Regular market research is vital. The challenge lies not only in offering unique products or services but also in crafting a distinct brand identity.

Social Media 52

Social Media Multi-Channel Touchpoint Customer Centricity 52

CSM Magazine

MAY 10, 2024

Onboarding Excellence The initial interaction between your brand and new customers sets the tone for the relationship. Customer Feedback Loop Incorporate regular feedback mechanisms at various touchpoints to gauge customer satisfaction early on. Personalization In today’s market, personalization is key. Here’s how: 1.

Social Media 52

Social Media Magazine Webinar Touchpoint 52

ShepHyken

APRIL 23, 2018

Each week I read a number of customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. MediaPost) Brands are trying to improve their customer experience. 80% of customers will leave a brand as a result of a poor personalized CX.

Article 79

Article 2018 Customer Service Customer Service Training 79

Strativity

MARCH 7, 2023

This article was written by Josh Verseput, SVP, Analytics. Brands need a strategy that incorporates generative AI. The sudden availability of this technology has brought with it challenges and opportunities for brands of every size, and this impact cannot be ignored. Why does ChatGPT matter to brands?

Brands 98

Brands 2030 Workshop Consumers 98

BirdEye

MAY 24, 2021

We call this process Experience Marketing. In this article, we’ll break down 5 tips to help your property management business get started with Experience Marketing and fill more units. Here are a few sites where you should claim your profile for your brand as well as for individual properties. Build your online presence.

Management 97

Management Marketing Social Media Return on Investment 97

ShepHyken

AUGUST 27, 2021

This week we feature an article by Jafar Sadhik, a digital marketer in the fields of SaaS tools, data management, and finance management. All these discussions prove that customer loyalty should be the prime priority of businesses in order to strive and thrive in such a competitive market. New leads to loyal customers .

Customer Experience 154

Customer Experience Customer Satisfaction Touchpoint Social Media 154

ShepHyken

OCTOBER 16, 2017

Each week I read a number of customer service articles from various online resources. I have added my comment about each article and would like to hear what you think too. 91% of Top Companies Use AI to Boost Customer Service, Improve Branding by Alison DeNisco Rayome. For marketers, this makes sense.

2017 77

2017 Article Customer Service ROI 77

BirdEye

NOVEMBER 19, 2020

66% of consumers say they’re likely to switch brands if they feel they’re being treated as a number rather than an individual with unique needs and desires. In this article, we’ll outline the key pillars for a successful Voice of the Customer program. This can provide some insight into how customers are perceiving your brand.

Net Promoter Score 98

Net Promoter Score Marketing Social Media NPS 98