InMoment XI
JULY 20, 2022
Organizations around the world are actively evaluating—and seeking to better understand—the decision-making and behavioral influence of employee and customer trust, the drivers of emotional bonding with a brand or company, and what is required to create and sustain a more valuable branded experience. Check out these must-read articles!
InMoment XI
NOVEMBER 30, 2023
That’s why maintaining a positive brand reputation is crucial for business success. Consumers today rely heavily on online information and reviews, making brand reputation management a top priority. What is Brand Reputation Management? Doing this allows you to cultivate a strong and recognizable presence in the market.
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InMoment XI
SEPTEMBER 14, 2023
This article delves deep into the critical role that reputation management plays in determining a brand’s success. We’ll explore how effectively managing public perception can significantly impact your brand’s credibility, consumer trust, and financial outcomes.
InMoment XI
SEPTEMBER 12, 2023
In today’s cut-throat market, differentiating your brand is more important than ever. This article will walk you through how to conduct an effective competitive analysis, interpret the results, and turn those insights into actionable strategies. Market Position and Brand Analysis: How do consumers perceive your competitors?
InMoment XI
OCTOBER 18, 2022
A great deal of customers and the brands that serve them are facing unprecedented uncertainties; understanding them is key to organizational success, delivering Experience Improvement (XI), and ensuring that your customer experience (CX) program is operating optimally. All of these obstacles affect both customers and brands to some extent.
InMoment XI
MARCH 21, 2022
Customer experience (CX) leaders from utilities brands are facing unprecedented challenges in 2022. Increased government regulation and new market entrants with unique service-based offerings are creating a disruptive wave of change that traditional utilities need to respond to. Let’s dive in! Challenge #1: Disparate Data.
ShepHyken
APRIL 1, 2024
Each week, I read many customer service and customer experience articles from various resources. I have added my comments about each article and would like to hear what you think too. That message is loud and clear in just the first two paragraphs of this article. A fitness expert touting a new athleisure brand?
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