ShepHyken

FEBRUARY 26, 2021

This week we feature an article from Jyothi Tulasi, Outreach SEO Specialist at SmartKarrot Inc. She shares a 3-step guide on how to improve the employee experience while maximizing customer engagement. Developing an affiliate marketing strategy comprises multiple aspects. This awareness is essential for building a customer base.

Customer Journey 117

Customer Journey Engagement Marketing Social Media 117

Kustomer

MARCH 23, 2022

In a crowded marketplace, where consumers are often bombarded with marketing claims made by brands, it can be difficult for them to know who to trust. What is a Brand Ambassador? A brand ambassador is someone who promotes your product or service in their interactions with other people via relevant communication channels.

Brands 98

Brands Social Media Reference Loyalty 98

ShepHyken

OCTOBER 21, 2022

This week, we feature an article by Eleanor Hecks , editor-in-chief of Designerly Magazine. She’s also a web design consultant focusing on customer experience and user interface. She shares how customer experience is a valuable marketing strategy. However, customer-centric marketing takes all of that a step further.

Marketing 72

Marketing Customer Experience Magazine Customer Centricity 72

ShepHyken

OCTOBER 24, 2016

Each week I read a number of customer service articles from various online resources. I have added my comment about each article and would like to hear what you think too. Increasing Sales With Personalized Marketing by Tyler Walton. This article has some interesting stats and facts. Be honest – face the facts!

2016 119

2016 Article Customer Service Government 119

Oracle

JULY 16, 2018

It’s one thing to wow your current customer base with sales and marketing efforts, but brands can also expand their audiences by using targeted marketing strategies geared toward the exact audience they’re looking to gain. ” Take social media marketing to the next level. Born ready!

Customer Base 42

Customer Base Marketing Social Media 2018 42

SurveySensum

JUNE 29, 2023

A company, despite investing heavily in marketing and advertising, struggles to retain its customer base and faces a decline in sales. Well, here’s a startling statistic to ponder: 82% of customers stop doing business with a company due to poor customer service. Sound familiar? Don’t know?

Customer Satisfaction 52

Customer Satisfaction Insights Marketing Exceptional Customer Service 52

ShepHyken

JANUARY 22, 2023

Each week, I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. The article starts with stats and facts that make a case for why delivering excellent service is non-negotiable. It’s a win-win.

Article 48

Article 2023 Customer Service Contact Center 48

CSM Magazine

DECEMBER 22, 2023

Businesses today are confronted with a challenge: creating a marketing strategy that will stand out in an age of short attention spans and constant noise. OOH advertising refers to any marketing that you see outside the home, such as billboards or signs.

Connections 52

Connections Marketing Advertising Transportation 52

SurveySensum

FEBRUARY 9, 2024

The changes occurring in the market can affect your brand’s marketability and performance. Customers can have changing needs and preferences, and global events can influence your industry. It is, therefore, important for businesses to continuously study and understand the market. What is Market Research?

Insights 52

Insights Marketing 2022 Reference 52

CX University

NOVEMBER 21, 2020

Customer-facing teams in sales and service-orientated environments embrace the concept. Marketing teams use it to get to know their customers, to personalise their brand reach and encourage brand loyalty. Customer experience means a plethora of different things to different people. This list goes on.

Net Promoter Score 98

Net Promoter Score Brands Loyalty Programs Loyalty 98

ClearAction

FEBRUARY 7, 2020

Customer Experience is More Than Transactional: Is Your Marketing Value Longitudinal? Customer experience is not limited to an interaction. Cumulative perceptions, interactions, circumstances and judgments add up over time to form “customer experience” for each of our prospects, customers, partners, suppliers, and stakeholders.

Marketing 77

Marketing Customer Experience Brands Leadership 77

CSM Magazine

OCTOBER 18, 2022

There is nothing better, nor harder to do than to attract new customers to your brand. According to HubSpot, more than 60% of marketers cite creating high-quality leads as the most prevalent issue when discussing attracting new customers. Choosing a Good Name for Your Brand Is Important.

Brands 52

Brands Financial Social Media Consumers 52

Hallmark Business Connections

FEBRUARY 23, 2021

This article was originally published on SpinSucks.com. With all the digital marketing channels now available, direct mail has fallen out of favor with a number of marketers—an unfortunate turn of events for brands. It isn’t uncommon for businesses to capture just 40% of customer email addresses.

Marketing 91

Marketing E Commerce Omnichannel E-support 91

CSM Magazine

SEPTEMBER 16, 2022

To avoid a short-term spike in profit that quickly crashes, brands must prioritise engaging with consumers in a way that earns their trust and loyalty. Investing marketing spend wisely to give customers genuine value this Black Friday is now crucial to brand survival. . Turning customers into loyal brand advocates .

Brands 52

Brands Reference Events Sales 52

Doing CX Right

AUGUST 23, 2020

ShoppingGives asked 21 Customer Experience experts about proven ways to create brand loyalty, especially during an increasingly competitive eCommerce space. It’s a great article, which includes quotes from my CX friends like Shep Hyken, Adam Toporek and others (including me). You can read the original article here.

Loyalty 52

Loyalty Brands Social Media Competitive Advantage 52

ShepHyken

AUGUST 31, 2023

This week, we feature an article by Sage , an international company that helps organizations of all sizes with accounting, payroll, and payment solutions. They write about how improving customer journeys increases business growth. Expansion into new markets Entering a new market is a notoriously high-risk, high-reward endeavor.

Customer Journey 128

Customer Journey Customer Journey Mapping Net Promoter Score E Commerce 128

BirdEye

MARCH 10, 2022

Did you know that referral marketing generates 3 to 5 times higher conversion rates than any other marketing channel? Referral marketing is a fantastic opportunity to increase brand awareness and grow your business. Read on to learn how you can kick start your own referral marketing program.

Marketing 98

Marketing B2C Reference Social Media 98

ShepHyken

APRIL 17, 2017

Each week I read a number of customer service articles from various online resources. I have added my comment about each article and would like to hear what you think too. Getting More Referrals = Letting People Your Customers Care About Know About Brands That Care About Them by Joseph Michelli.

2017 79

2017 Article Social Media Customer Service 79

CSM Magazine

MAY 10, 2024

Digging into why customers leave early and coming up with smart plans to keep them can really turn your customer retention numbers around. Onboarding Excellence The initial interaction between your brand and new customers sets the tone for the relationship. Here’s how: 1.

Social Media 52

Social Media Magazine Webinar Touchpoint 52

Second to None

AUGUST 23, 2018

The following article is a guest submission written by Leila Dorari. Leila is a freelance writer based out of Sydney, Australia with a passion for marketing and SMB improvement. If you are interested in submitting a guest article to the Second To None blog, please send over your ideas to danielb@secondtonone.com. .

Brands 59

Brands Voice of Customer Consulting Sales 59

NetBase

APRIL 9, 2020

With uncertainty all around us, the time has never been better to do an internal brand analysis, and cosmetic brands have a bevy of untapped insights to explore. Next generation AI-powered consumer and market intelligence works wonders when combined with brand specific customer data – assuming you have the right solution! ?Customer

Insights 60

Insights Brands Social Media Fashion 60

NetBase

JUNE 26, 2020

Influencer marketing is alive and well, weathering this pandemic storm while few marketing tactics are left standing. This article will share why this group jibes so perfectly with Next Insurance’s target market, along with: The importance of a social media listening strategy and knowing when to pivot your marketing efforts.

Insurance 98

Insurance Marketing Social Media Consumers 98

BirdEye

NOVEMBER 19, 2020

Customer expectations are changing rapidly. 66% of consumers say they’re likely to switch brands if they feel they’re being treated as a number rather than an individual with unique needs and desires. Businesses that are unable to pivot with customer tastes will find themselves losing revenue to the competition. Online Surveys.

Net Promoter Score 98

Net Promoter Score Marketing Social Media NPS 98

Lumoa

DECEMBER 19, 2023

In this article, we’ll explore five innovative and creative ways to leverage AI for sentiment analysis. From enhancing customer support experiences to predicting market trends, AI empowers businesses across industries to make data-driven decisions that resonate with their audience.

Social Media 83

Social Media Feedback Banking Automotive 83

BirdEye

MAY 7, 2021

This means that the businesses that win aren’t merely the ones with the best marketing campaigns. To win in this new landscape, businesses need to consistently deliver fantastic experiences to their customers, then enable those customers to share their experiences. We call this process Experience Marketing. Try Birdeye.

Marketing 98

Marketing Touchpoint Feedback Communication 98

CSM Magazine

APRIL 25, 2024

In today’s fast-paced market, businesses across the UK face numerous hurdles in attracting and retaining customers. With the advent of digital technology and social media, customer expectations are higher than ever. Businesses must navigate these waters carefully to build a loyal customer base.

Social Media 52

Social Media Multi-Channel Touchpoint Customer Centricity 52

Customer Guru

JANUARY 30, 2018

Viraj Verma is currently working as the Head of Marketing and Strategic Alliances at PVR BluO, a one of a kind of entertainment concept in India. Mr. Verma has an experience of 17 years in the Marketing domain across multiple industries such as entertainment, hospitality, and retail. Customer experience is what the brand is. .

Brands 95

Brands Customer Experience Marketing Entertainment 95

ShepHyken

AUGUST 27, 2021

This week we feature an article by Jafar Sadhik, a digital marketer in the fields of SaaS tools, data management, and finance management. He writes about how customer experience can determine the lifeline of a business. It is the volume of customers that makes the difference to a considerable extent. Get recognized .

Customer Experience 154

Customer Experience Customer Satisfaction Touchpoint Social Media 154

Amity

MAY 4, 2016

SaaS Tattler Issue 83 - Tools to Support Your Growing Customer Base. Yes, we recognize that some companies are a bit premature for a Customer Success Platform. However, that shouldn’t stop them from making their customers successful. Tools of the trade: Apps for customer success. Source: CrunchBase ).

Customer Base 51

Customer Base Roadmap Webinar Books 51

CSM Magazine

AUGUST 15, 2023

In this article, we will explore the concepts of customer acquisition and customer retention, the ways in which they drive growth, and why finding the right balance between the two is essential for maximizing return on investment (ROI). It marks the first step in building a customer base and generating initial revenue.

Customer Retention 52

Customer Retention Return on Investment ROI Reference 52

SurveySensum

MARCH 7, 2024

This article aims to delve into the nexus between CSR and customer loyalty , exploring the ways in which socially responsible practices , such as considering CSR impact on customer loyalty, can enhance brand image, drive customer loyalty, and contribute to long-term business success.

Loyalty 52

Loyalty Competitive Advantage Connections Demo 52

Totango

AUGUST 23, 2022

By charting the points in your SaaS customers’ journeys, you can plan how to deliver clients’ desired outcomes and satisfying experiences that promote subscription renewals and higher revenue. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy.

Touchpoint 116

Touchpoint Customer Journey B2B Customer Journey Mapping 116

ShepHyken

OCTOBER 22, 2021

Grey Idol is the marketing director at altLine by the Southern Bank, a trusted provider of invoice factoring and accounts receivable financing. He shares six ways companies and their brands can deliver an exceptional customer experience. Here are six ways you can deliver an exceptional customer experience. .

Customer Experience 145

Customer Experience Management Return on Investment Banking 145

ChurnZero

JULY 9, 2020

Does your marketing often drop the L-bomb? Entire marketing budgets are devoted to their infinite pursuit and persuasion. But if you’re like most companies, when it comes to attracting your customers, the only thing your marketing’s dropping is the ball. The Forgotten CSM: Customer Success Marketing.

Marketing 64

Marketing Webinar Reference Events 64

C3Centricity

OCTOBER 8, 2017

Our customers are getting smarter every day. But are we performing smart marketing too? Here’s how marketers should be reaching, connecting and engaging their customers. We all know that you can’t please all the people all of the time, so why are we marketers still mass producing our messages?

Marketing 48

Marketing Social Media Loyalty 2013 48

ShepHyken

MAY 20, 2022

This week, we feature an article by Simona Benetinová, content manager at Nicereply , a company that helps organizations, of all sizes, provide outstanding customer service. She writes about customer loyalty and why your team should care about your brand’s Net Promoter Score. What is customer loyalty?

NPS 72

NPS Net Promoter Score Customer Service Loyalty 72

Kerry Bodine

SEPTEMBER 27, 2017

I first read Gilmore & Pine’s The Experience Is the Marketing on a cross-country flight sometime around the year 2007. It’s not about experience marketing, but rather marketing experiences.”. At the time, brands were starting to launch websites that didn’t just push messages about their products and services.

Marketing 54

Marketing 2007 2017 2012 54