ShepHyken

JANUARY 22, 2023

Each week, I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. The article starts with stats and facts that make a case for why delivering excellent service is non-negotiable. It’s a win-win.

Article 48

Article 2023 Customer Service Contact Center 48

Oracle

JULY 16, 2018

It’s one thing to wow your current customer base with sales and marketing efforts, but brands can also expand their audiences by using targeted marketing strategies geared toward the exact audience they’re looking to gain. ” Take social media marketing to the next level. Born ready!

Customer Base 42

Customer Base Marketing Social Media 2018 42

ReviewTrackers

AUGUST 6, 2020

There’s a growing amount of training courses and certifications for the modern-day marketer. We here at ReviewTrackers rolled up our sleeves and sought the opinions and experiences of marketing professionals, asking them about the best and most essential marketing certification programs and courses. Website: [link]. Cost: Free.

Marketing 114

Marketing Social Media Advertising Workshop 114

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. This year, a continuing key theme in loyalty will be the ability to drive even greater customer value at lower direct cost.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

ShepHyken

OCTOBER 21, 2022

This week, we feature an article by Eleanor Hecks , editor-in-chief of Designerly Magazine. She’s also a web design consultant focusing on customer experience and user interface. She shares how customer experience is a valuable marketing strategy. However, customer-centric marketing takes all of that a step further.

Marketing 71

Marketing Customer Experience Magazine Customer Centricity 71

ShepHyken

OCTOBER 24, 2016

Each week I read a number of customer service articles from various online resources. I have added my comment about each article and would like to hear what you think too. Increasing Sales With Personalized Marketing by Tyler Walton. This article has some interesting stats and facts. Be honest – face the facts!

2016 118

2016 Article Customer Service Government 118

BirdEye

NOVEMBER 29, 2022

With over 875 million members across the world, LinkedIn marketing can be an invaluable addition to your digital marketing strategy. Though the platform can be a goldmine for customer acquisition, most businesses struggle with reaching and converting the right decision-makers. Table of contents What is LinkedIn marketing?

Marketing 98

Marketing Social Media Connections Events 98

ShepHyken

FEBRUARY 26, 2021

This week we feature an article from Jyothi Tulasi, Outreach SEO Specialist at SmartKarrot Inc. She shares a 3-step guide on how to improve the employee experience while maximizing customer engagement. Developing an affiliate marketing strategy comprises multiple aspects. This awareness is essential for building a customer base.

Customer Journey 115

Customer Journey Engagement Marketing Social Media 115

BirdEye

APRIL 24, 2023

Digital marketing is a powerful way to connect with your customers and grow sales. From the exciting growth of social media to the importance of data analytics and artificial intelligence (AI), today’s digital landscape presents an abundance of opportunities for marketers to connect with customers like never before.

Marketing 93

Marketing Social Media B2C Advertising 93

BirdEye

SEPTEMBER 8, 2022

Your business needs an SMS marketing strategy if you want to meet your customers where they are – and it’s much easier to organize contacts, manage campaigns, and send messages from an SMS marketing platform. There are several SMS marketing platforms out there, and they can all benefit your business in different ways.

Marketing 98

Marketing Connections Sales Communication 98

InMoment XI

JULY 12, 2023

With the number of businesses available to your customer base, including big competitive retail brands, you have to make your business stand out from the pack. In the modern digital world, it’s by creating a seamless customer experience strategy. So how do you guide customers through these stages?

Customer Experience 260

Customer Experience Social Media Touchpoint Net Promoter Score 260

SurveySensum

JUNE 29, 2023

A company, despite investing heavily in marketing and advertising, struggles to retain its customer base and faces a decline in sales. Well, here’s a startling statistic to ponder: 82% of customers stop doing business with a company due to poor customer service. Sound familiar? Don’t know?

Customer Satisfaction 52

Customer Satisfaction Insights Marketing Exceptional Customer Service 52

CSM Magazine

DECEMBER 22, 2023

Businesses today are confronted with a challenge: creating a marketing strategy that will stand out in an age of short attention spans and constant noise. OOH advertising refers to any marketing that you see outside the home, such as billboards or signs.

Connections 52

Connections Marketing Advertising Transportation 52

SurveySensum

FEBRUARY 9, 2024

The changes occurring in the market can affect your brand’s marketability and performance. Customers can have changing needs and preferences, and global events can influence your industry. It is, therefore, important for businesses to continuously study and understand the market. What is Market Research?

Insights 52

Insights Marketing 2022 Reference 52

Beyond Philosophy

SEPTEMBER 16, 2021

Welcome to my second article in a series about assessing customer centricity in our global Customer Experience consultancy. All organizations are somewhere on a spectrum from Naïve to Natural, with Naïve being the least customer-centric and Natural being the most. Customer Strategy. Marketing and Branding.

Customer Focused 88

Customer Focused Marketing Customer Centricity Government 88

InMoment XI

JANUARY 9, 2024

B2B customers are more likely to continue doing business with a company that consistently delivers value, meets their expectations, and provides excellent service. Loyal customers are also more likely to recommend the business to others. Great customer experiences help your brand achieve differentiation. Support and service.

B2B 551

B2B Customer Experience Net Promoter Score 2024 551

InMoment XI

SEPTEMBER 29, 2022

For retail banks, and most organizations, collecting data is only half the battle in the world of customer experience. Whether it be transactional surveys , online reviews , or a market research report about your customers, the data you collect needs to not just be analyzed, it needs to serve as a road map of future business decisions.

Banking 493

Banking Retail White Paper Omnichannel 493

Hallmark Business Connections

FEBRUARY 23, 2021

This article was originally published on SpinSucks.com. With all the digital marketing channels now available, direct mail has fallen out of favor with a number of marketers—an unfortunate turn of events for brands. It isn’t uncommon for businesses to capture just 40% of customer email addresses. Know Your Audience.

Marketing 91

Marketing E Commerce Omnichannel E-support 91

ClearAction

FEBRUARY 7, 2020

Customer Experience is More Than Transactional: Is Your Marketing Value Longitudinal? Customer experience is not limited to an interaction. Cumulative perceptions, interactions, circumstances and judgments add up over time to form “customer experience” for each of our prospects, customers, partners, suppliers, and stakeholders.

Marketing 77

Marketing Customer Experience Brands Leadership 77

BirdEye

MAY 31, 2023

Referral marketing is one of the best strategies to generate qualified leads for your business. They come directly from your existing customers who know your business and know who would find your products/services helpful. Table of contents What is referral marketing? Why does referral marketing work?

Marketing 52

Marketing Social Media Reference Rewards Programs 52

Beyond Philosophy

FEBRUARY 1, 2021

In spite of what looks like an anti-marketing effort, the company has seen its revenues grow in the face of a challenging environment for traditional retailers. And if this wasn’t convincing enough for you, just days after publishing this article on LinkedIn, BlackRock CEO Laurence D. This photo shows a sense of the scale of support.

2021 147

2021 Marketing 2011 Hospitality 147

ShepHyken

APRIL 17, 2017

Each week I read a number of customer service articles from various online resources. I have added my comment about each article and would like to hear what you think too. Getting More Referrals = Letting People Your Customers Care About Know About Brands That Care About Them by Joseph Michelli.

2017 79

2017 Article Social Media Customer Service 79

BirdEye

SEPTEMBER 27, 2021

Business text messaging is one of the best tools that you can use to help you market your business and connect with customers. Here’s what we’ll be covering in this article. Table of contents Why does business text message marketing work? What is SMS Marketing? What is the best time to send text marketing messages?

Marketing 98

Marketing Connections Hospitality Communication 98

BirdEye

MARCH 10, 2022

Did you know that referral marketing generates 3 to 5 times higher conversion rates than any other marketing channel? Referral marketing is a fantastic opportunity to increase brand awareness and grow your business. Read on to learn how you can kick start your own referral marketing program.

Marketing 98

Marketing B2C Reference Social Media 98

SurveySparrow

APRIL 23, 2023

Lead Generation and Demand Generation are two marketing strategies often used to attract potential customers and generate interest in a company’s products or services. In this article, we will discuss demand generation vs lead generation – everything you need to know about the difference in B2B marketing.

B2B 52

B2B Marketing Social Media Advertising 52

BirdEye

APRIL 7, 2023

Are you excited to run your next marketing campaign and see the results? Measuring the success of your marketing efforts the right way is crucial. By tracking the right marketing KPIs, you can course-correct, amplify suitable campaigns, and achieve higher goals. Table of contents What are marketing KPIs?

2023 52

2023 Marketing Social Media Return on Investment 52

Amity

MAY 4, 2016

SaaS Tattler Issue 83 - Tools to Support Your Growing Customer Base. Yes, we recognize that some companies are a bit premature for a Customer Success Platform. However, that shouldn’t stop them from making their customers successful. Tools of the trade: Apps for customer success. VividCortex - Received $4.5M

Customer Base 51

Customer Base Roadmap Webinar Books 51

ShepHyken

JUNE 13, 2016

Each week I read a number of customer service articles from various online resources. I have added my comment about each article and would like to hear what you think too. How Twitter’s Recent Changes Affect Customer Service by Dan Gingiss. My Comment: Twitter has become an important customer service channel.

2016 83

2016 Article Customer Service Customer Retention 83

One Millimeter Mindset

SEPTEMBER 3, 2018

Consequently, professional experience is customer-focused, rather than self-serving. Far too many of us equate customer retention only with retaining customers in our own customer bases. Regardless of our professional disciplines, each of us utilizes our professional experience to better serve customers. .

Article 50

Article Workshop Customer Retention Innovation 50

BirdEye

MAY 7, 2021

This means that the businesses that win aren’t merely the ones with the best marketing campaigns. To win in this new landscape, businesses need to consistently deliver fantastic experiences to their customers, then enable those customers to share their experiences. We call this process Experience Marketing. Try Birdeye.

Marketing 98

Marketing Touchpoint Feedback Communication 98

CSM Practice

JUNE 15, 2017

In this blog, I am going to share three ways to achieve proper segmentation, which will help you move towards efficiently scaling your customer success team. #1: Value-based segmentation is probably one of the most popular segmentation methods out there. One rule is to assign one Customer Success Manager per every 2 MM in ARR.

Customer Base 40

Customer Base Customer Success Customer Journey Blog 40

Experience Investigators by 360Connext

JANUARY 23, 2024

Related: Customer Journey Mapping: Real-World Examples & Use Cases 3. Relying on Mass Marketing Generic, one-size-fits-all marketing is losing its effectiveness. Today’s customers seek personalized, targeted interactions. And frankly, there are fewer opportunities to reach a mass market.

2024 143

2024 Customer Experience Omnichannel Customer Journey Mapping 143

ShepHyken

AUGUST 31, 2023

This week, we feature an article by Sage , an international company that helps organizations of all sizes with accounting, payroll, and payment solutions. They write about how improving customer journeys increases business growth. Expansion into new markets Entering a new market is a notoriously high-risk, high-reward endeavor.

Customer Journey 127

Customer Journey Customer Journey Mapping Net Promoter Score E Commerce 127

BirdEye

NOVEMBER 19, 2020

Customer expectations are changing rapidly. Businesses that are unable to pivot with customer tastes will find themselves losing revenue to the competition. In this article, we’ll outline the key pillars for a successful Voice of the Customer program. Online Surveys. Net Promoter Score. Beware the VoC gap.

Net Promoter Score 98

Net Promoter Score Marketing Social Media NPS 98

NetBase

JUNE 26, 2020

Influencer marketing is alive and well, weathering this pandemic storm while few marketing tactics are left standing. This article will share why this group jibes so perfectly with Next Insurance’s target market, along with: The importance of a social media listening strategy and knowing when to pivot your marketing efforts.

Insurance 98

Insurance Marketing Social Media Consumers 98

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. For smaller and medium-sized enterprises, artificial intelligence-based solutions have been difficult to embrace – until recently. The post AI in loyalty marketing appeared first on Currency Alliance.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

Second to None

JUNE 21, 2018

The Importance of Content Marketing. Content marketing is frequently used to make certain the target audience sees exactly what they want. There are important guidelines for content marketing and the old views should be eliminated. This will help retain and grow the brand’s customer base through loyalty.

Loyalty 61

Loyalty Consumers Marketing Social Media 61