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The Top 6 CX Articles of 2019

GetFeedback

Companies are now using machine learning technology to improve customer experience and traditional institutions usually resistant to change are coming under pressure from a customer base that wants more. Our list of the top CX articles of 2019 covers all these topics and more. . Article No. ’ Article No.

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Customer Satisfaction Best Practices: Insights for Marketing Experts

SurveySensum

A company, despite investing heavily in marketing and advertising, struggles to retain its customer base and faces a decline in sales. Well, here’s a startling statistic to ponder: 82% of customers stop doing business with a company due to poor customer service. Sound familiar? Don’t know?

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Revolutionizing Customer Experience: Crafting an Effective Customer Experience Strategy

InMoment XI

With the number of businesses available to your customer base, including big competitive retail brands, you have to make your business stand out from the pack. In the modern digital world, it’s by creating a seamless customer experience strategy. So how do you guide customers through these stages?

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Strategic Insights: 7 Tips for Understanding Your Market Better

SurveySensum

The changes occurring in the market can affect your brand’s marketability and performance. Customers can have changing needs and preferences, and global events can influence your industry. It is, therefore, important for businesses to continuously study and understand the market. What is Market Research?

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Why Now is the Time to Invest in Customer Success

Totango

Inflation and interest rates are soaring, the stock market is plummeting, and organizations are being forced to make some difficult decisions. We’ve been here before, however, and we know that during uncertain times, protecting your customer base is the most important thing you can do for your business.

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Why You Should Throw Out Your CRM

Totango

How Your Customer Success Platform Can Replace Your CRM. Recurring-revenue businesses succeed by nurturing customer relationships over the entire lifecycle. However, a traditional CRM focuses just on the transaction stage of the customer relationship rather than cultivating growth across the entire customer journey.

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How marketers can build a Voice of the Customer program

BirdEye

Customer expectations are changing rapidly. Businesses that are unable to pivot with customer tastes will find themselves losing revenue to the competition. In this article, we’ll outline the key pillars for a successful Voice of the Customer program. Net Promoter Score. Beware the VoC gap. We call this the VoC Gap.