Retently

MAY 9, 2024

If you’re at the stage of refining your customer retention strategy, watch out for the common pitfalls. This article takes a look at the seven deadly sins of B2B customer retention that you’ll want to avoid and the relevant solutions you may want to consider. Why is B2B Customer Retention Important? How old are they?

Customer Retention 130

Customer Retention B2B Customers Loyalty Programs 130

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. This year, a continuing key theme in loyalty will be the ability to drive even greater customer value at lower direct cost.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

CSM Magazine

AUGUST 4, 2023

In today’s fiercely competitive business landscape, customer engagement plays a pivotal role in establishing enduring relationships with your target audience and fueling business growth. Create a Loyalty Program Creating a loyalty program is a great way to reward your most loyal customers for their continued support of your business.

Customer Engagement 52

Customer Engagement Engagement Social Media Loyalty Programs 52

ShepHyken

MARCH 5, 2021

This week we feature an article from Deb Mukherjee , a SaaS marketer with DelightChat. He shares five customer-related applications worthy of taking your eCommerce customer service to the next level. As you might be aware, BFCM days indicate to eCommerce business owners how the next year will be in sales. LoyaltyLion.

Customer Experience 91

Customer Experience Loyalty Programs Omnichannel 2021 91

CSM Magazine

NOVEMBER 22, 2023

In this article, we will delve deeper into the multifaceted role of Paysafe cards in businesses, exploring how they enhance accessibility, security, and international expansion while redefining the way companies engage with a diverse customer base. This seamless integration ensures a smooth payment experience for customers.

Banking 52

Banking Financial E Commerce Retail 52

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. The value can be immediate.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Currency Alliance

DECEMBER 20, 2022

This is caused by many factors beyond the scope of this article, but the result is that customers are more conscious about value, and companies are focusing more on cost control. Until a few years ago, brands would have reacted to an uncertain economy by cutting services that deliver customer value.

2023 52

2023 Loyalty Innovation Loyalty Programs 52

SurveySensum

JUNE 29, 2023

A company, despite investing heavily in marketing and advertising, struggles to retain its customer base and faces a decline in sales. Well, here’s a startling statistic to ponder: 82% of customers stop doing business with a company due to poor customer service. Sound familiar?

Customer Satisfaction 52

Customer Satisfaction Insights Marketing Exceptional Customer Service 52

ShepHyken

MAY 18, 2018

This week we feature an article by Gary Anderson who explains why the customer experience creates customer loyalty and generates repeat business. – Shep Hyken. These ideas include tracking customer information, establishing loyalty programs, listening to customer concerns, and focusing on building your online reputation.

Blog 79

Blog Loyalty Programs Advertising Loyalty 79

CX University

NOVEMBER 21, 2020

Customer-facing teams in sales and service-orientated environments embrace the concept. Marketing teams use it to get to know their customers, to personalise their brand reach and encourage brand loyalty. This article is written by guest author, Chaman Maharaj. CHAMAN MAHARAJ Founder and Director www.beinghuman.cx.

Net Promoter Score 98

Net Promoter Score Brands Loyalty Programs Loyalty 98

SurveySparrow

MARCH 18, 2020

Sales managers might feel as if they are getting a lot done but they will be going nowhere if they don’t measure their efforts. That’s why having KPIs is important for salespeople so that sales managers can keep them accountable. Benefits of tracking KPIs for Sales Managers. Top 10 KPIs for Sales Managers. Take a look: 1.

Sales 52

Sales Management Net Promoter Score NPS 52

CSM Magazine

JUNE 27, 2023

Having customers that are loyal to your brand is the dream. After all, they’ll become the backbone of your business and ensure you have repeat sales. Studies show that a 5% increase in customer retention can lead to an increase of between 25% and 95% in revenue.

Loyalty 52

Loyalty Customer Service E Commerce Loyalty Programs 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Totango

AUGUST 16, 2022

As subscription renewal deadlines approach, it’s important to check customer satisfaction levels to make sure they’re high enough that clients will want to renew. One way to do this is by using automated monitoring of customer satisfaction KPI scores to segment customers based on satisfaction levels.

Customer Retention 100

Customer Retention Customer Success Customer Relationship Management Loyalty 100

Currency Alliance

NOVEMBER 15, 2021

Because each customer segment will respond differently to available loyalty incentives, tailoring the customer experience by segment across channels is essential to maximize ROI. Millions of longstanding loyalty programs are testament to the fact that loyalty marketing can be optimized for the benefit of all stakeholders.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Banking 52

Currency Alliance

DECEMBER 7, 2021

In the context of your business, which trends are truly relevant to you depends on your industry, the dynamics of your market(s), your target customer segment(s), your geography, and your state of digital transformation. This article defines the things that every business has to get right to survive. Loyalty programs are no different.

2030 52

2030 Loyalty 2022 Loyalty Programs 52

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. Using AI to improve profitability of pricing and promotions.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

ProProfs Chat

DECEMBER 21, 2020

A lot of business owners want to reduce customer churn and retain as many as possible. Stable customer base results in higher referrals, improved upsell revenue and increased lifetime value (LTV) which further results in improved customer acquisition in future. Reasons why customer churn rate increases.

Loyalty Programs 98

Loyalty Programs Customers Loyalty Sales 98

Second to None

APRIL 12, 2018

The following article is a guest post submitted by POSbistro, an organization dedicated to helping restaurant improve the experience they provide via enhanced technology: If you are interested in submitting a guest post to the Second To None blog, please reach out to danielb@secondtonone.com with your idea. Customer loyalty program data.

Insights 67

Insights Marketing Social Media Loyalty Programs 67

Happy or Not

AUGUST 28, 2023

Enhanced customer insights for effective marketing campaigns Retail data analytics harnesses the power of shopper data and consumer behavior analysis, allowing retailers to tailor marketing strategies that resonate with their audience. Retailers can accurately forecast customer demand by analyzing sales data and historical trends.

Retail 36

Retail Customer Satisfaction Competitive Advantage Loyalty 36

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. Rebalancing loyalty program economics.

2021 52

2021 Loyalty Loyalty Programs Travel 52

ClearAction

APRIL 18, 2020

Customer cycle time delays for payments and purchase decisions reduces productivity of your accounts receivable and sales teams, among others. Customers’ share of budget reductions and churn require costly incentives , loyalty programs, and customer success investments to maintain market share.

Customer Experience 62

Customer Experience Net Promoter Score Innovation Customer Centricity 62

BirdEye

DECEMBER 8, 2023

Businesses can use this carpet cleaning marketing approach to directly share promotions, discounts, or limited-time offers with their customer base. It’s a direct and efficient way to communicate with your customer base, fostering loyalty and encouraging repeat business. Click on the banner to get started.

Marketing 57

Marketing Social Media Advertising B2B 57

SurveySparrow

APRIL 24, 2024

Corporations Small Businesses Scale Deal with a much larger volume of online data – reviews, social media mentions, news articles. Reacts quickly and addresses the issue directly with the customer. Can leverage personal connections with customers and incentives to encourage positive reviews. Source: google.com 3.

Management 52

Management Social Media Feedback Brands 52

ChurnZero

APRIL 10, 2020

During customer onboarding, two main handoffs occur: the Sales-to-Customer-Success handoff and the Implementation-to-Customer-Success handoff. In this article, we’re going to focus on the latter and how to nail it. We’ll refer to this function/role as “Implementation” in this article. . That’s a fumble.

Customer Success 61

Customer Success Customer Journey Mapping Loyalty Programs Reference 61

BirdEye

APRIL 7, 2023

This article tells you the top marketing key performance indicators (KPIs) you must watch out for in your next marketing campaign. Sales revenue Business health is invariably measured by revenue. But measuring your sales revenue accurately can tell you a lot more. How to track sales revenues better? Conduct a breakdown.

2023 52

2023 Marketing Social Media Return on Investment 52

BirdEye

SEPTEMBER 11, 2023

Positive customer experiences allow businesses to charge premium rates for their products and services. Apple) High-quality customer experience helps businesses grow loyalty programs and referral campaigns, lowering customer acquisition and retention spending.

Customer Experience 112

Customer Experience Social Media Multi-Channel Omnichannel 112

Currency Alliance

JUNE 19, 2019

Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyalty programs. Practical applications for “future” tech. Kudos to them.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

Happy or Not

JULY 20, 2023

Target audience demographics encompass the distinct attributes and particulars of the desired customer base that a business wants to engage through its marketing initiatives, such as age, gender, and location. Target audience demographics are the specific characteristics of your ideal customer base.

Social Media 28

Social Media Fashion Travel Loyalty Programs 28

Retently

FEBRUARY 20, 2023

While different in their approach, NPS and RFM are important metrics that help ecommerce businesses better understand their customers and drive growth. It’s worth mentioning that companies with high NPS show higher growth rates, which is natural since satisfied customers are willing to recommend the business to others.

NPS 151

NPS Customer Satisfaction Loyalty Measurement 151

Currency Alliance

DECEMBER 13, 2018

“the biggest 25 food-and-beverage companies…generated 45% of sales in the category in America but drove only 3% of the total growth” [i]. Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. Loyalty program management’ was reported as CMO’s lowest priority, with 4.8%

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

Loyalty 40

Loyalty Loyalty Programs Hotels Airlines 40

delighted

JUNE 1, 2022

Businesses focusing entirely on lead generation and conversions pay the high cost of acquiring these customers. It also means you’re getting a smaller margin for every sale. A steady stream of orders from your existing customer base stabilizes your cash flow. Average customer lifespan. It steadies your cash flow.

Net Promoter Score 70

Net Promoter Score Customer Retention Loyalty Customers 70

Retently

FEBRUARY 21, 2024

By pinpointing where your customers come from, you can streamline your efforts, enhance engagement, and grow your business. In this article, we’ll guide you through crafting, placing, and analyzing impactful surveys that provide actionable data for your business growth. Cater to customer preferences and improve customer satisfaction.

Social Media 78

Social Media Advertising Events Insights 78

SurveySparrow

DECEMBER 15, 2019

With thousands of articles written on good customer service, anyone would assume that modern-day customers ask for the moon. Your customers, no matter what their account size is, will be more than happy if the product/service they purchased from you is in line with their expectations. It is so not true. Hear us out.

Customer Service 91

Customer Service Omnichannel Customer Service Strategies Feedback 91

SurveySensum

SEPTEMBER 26, 2023

Create detailed profiles of your ideal customers for personalized marketing and messaging. Segment your user base based on demographics, pain points, and goals. During the product demos and sales calls with potential customers, ask open-ended questions to understand what they expect from your product.

Management 52

Management Demo User Experience Measurement 52