ProProfs Chat

MAY 31, 2019

Increasing customer retention by just 5% boosts your profits by 25-95%. 20% of customers are typically responsible for 80% of a company’s revenue. # How to Cultivate Customer Loyalty. The question arises as to what approach should a business take to cultivate brand loyalty among its customers.

Loyalty Programs 66

Loyalty Programs Loyalty Net Promoter Score Omnichannel 66

ERDM

NOVEMBER 13, 2019

Article by Ernan Roman Featured on CMO.com Millennials and Gen Zs view traditional loyalty programs as “manipulative,” “hierarchical,” and “built around exclusions.”. Those are highlights from VoC research conducted by ERDM for Detroit-based watchmaker Shinola, which was looking to revamp its loyalty program.

Loyalty Programs 49

Loyalty Programs Loyalty Omnichannel Events 49

ShepHyken

DECEMBER 9, 2022

This week, we feature an article by Nick Bandy, Chief Marketing Officer at LiveVox , an omnichannel platform that helps brands seamlessly communicate with their customers. He shares how you can align your customer’s journey with their brand expectations. The customer journey is essential to any company’s success.

Customer Journey 123

Customer Journey Brands Contact Center Sales 123

Beyond Philosophy

JUNE 1, 2015

Are, beyond customers who would be loyal anyway, are they driving more purchase activity and narrowed consideration sets? And, what is the impact of loyalty programs on enterprise profitability? This, as they see it, may be indicative of hope among companies with programs that long-term customer value can be generated.

Loyalty Programs 84

Loyalty Programs Loyalty Airlines Hotels 84

CSM Magazine

SEPTEMBER 8, 2023

But as the industry matures, so does the challenge of keeping customers loyal and engaged. As of 2022, global e-commerce sales surpassed $5.7 Yet, this boom also means that online stores face stiff competition in attracting and retaining customers. trillion, underlining the sector’s explosive growth.

E Commerce 52

E Commerce Loyalty Engagement Customer Engagement 52

CSM Magazine

MAY 24, 2021

With the pandemic remaining widespread, business owners are now asking the question—how to maintain strong customer engagement during COVID-19? Reinventing Customer Engagement. Customer engagement is the process of strengthening your emotional connection with your customers. Keep Your Lines Open.

Customer Engagement 52

Customer Engagement Engagement Social Media E Commerce 52

CSM Magazine

APRIL 30, 2024

This holistic view enables businesses to understand their customers’ preferences, behaviors, and needs, which can enhance customer service, improve customer satisfaction, and drive sales. Here are some key technologies and practices that can help achieve a 360-degree customer view: 1.

E Commerce 52

E Commerce Technology E-support Loyalty Programs 52

Currency Alliance

OCTOBER 4, 2023

Recognizing loyalty program members at the Point of Sale (POS) has been challenging for over 30 years. The result is that it can be difficult for a retailer to deliver a smooth customer experience when identifying their own loyalty program members, or customers in partner loyalty programs, at the POS.

Loyalty 59

Loyalty Loyalty Programs Retail Banking 59

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. This year, a continuing key theme in loyalty will be the ability to drive even greater customer value at lower direct cost.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

CSM Magazine

JULY 13, 2022

There are numerous ways that customers engage with your business. Each one is a chance for you to nurture their interactions towards a sale, referred to as customer touchpoints. Optimizing your customer touchpoints can lead to stronger brand loyalty, more revenue, and improved sales. Point of sale.

Touchpoint 69

Touchpoint Customer Journey Loyalty Programs Social Media 69

Experience Investigators by 360Connext

JULY 13, 2015

Customer journeys are often represented in the same way. The sales funnel is so simple, in theory. They exit into a converting customer. But customer experience travels on, past the prospecting and sales phase and well into the relationship with the customer. Reward Investments In Customer Loyalty.

Customer Journey 259

Customer Journey Customer Journey Mapping Social Media Travel 259

Currency Alliance

MARCH 9, 2021

In the next three years, what is described in this article about headless loyalty will be commonplace – because the benefits are so significant. This article explains what loyalty marketers need to know about the emerging trend of headless loyalty, and sets out the changes you can start making today to put your brand on the right path.

Loyalty 59

Loyalty Customer Engagement Engagement Banking 59

Currency Alliance

FEBRUARY 20, 2023

This article on the loyalty rules engine is probably the second-most important article I will ever write on loyalty marketing*. It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. Nearly every month, it is the most-read article in our blog.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

CSM Magazine

MARCH 14, 2022

Creating the correct customer-centric business model is your ticket to standing out from your competitors and encouraging customer loyalty. Customer-centricity is essential for companies since it drives a customer further down the sales funnel. 6 examples include successful customer-centric companies.

Customer Centricity 98

Customer Centricity Loyalty Programs Loyalty Financial 98

Retently

MAY 9, 2024

Keeping your existing customers happy should be at the heart of your growth strategy – not an afterthought. If you’re at the stage of refining your customer retention strategy, watch out for the common pitfalls. Why is B2B Customer Retention Important? That means more sales without the extra work.

Customer Retention 130

Customer Retention B2B Customers Loyalty Programs 130

CustomerSuccessBox

SEPTEMBER 20, 2021

how to design and build a sales & marketing growth machine, etc. Top reads: Managing Customer Success to Reduce Churn. Intercom has an amazing blog that is dedicated to customer success. The other topics covered are sales, marketing, growth, support, and more. How to balance customer success and revenue in sales.

Blog 64

Blog Customer Success Customer Centricity Consulting 64

Currency Alliance

NOVEMBER 4, 2022

Within one year, over 100 bank-sponsored loyalty programs in Europe disappeared. Shutting down the loyalty programs was a huge strategic mistake by the banks. Next, we explain how to increase the perceived value of your loyalty currency, so that your loyalty program is more effective, and the ROI increases.

Loyalty 52

Loyalty Marketing Loyalty Programs Banking 52

Currency Alliance

DECEMBER 20, 2022

This is caused by many factors beyond the scope of this article, but the result is that customers are more conscious about value, and companies are focusing more on cost control. Until a few years ago, brands would have reacted to an uncertain economy by cutting services that deliver customer value.

2023 52

2023 Loyalty Innovation Loyalty Programs 52

Currency Alliance

JUNE 1, 2020

Loyalty marketing is a mix of science and art, but in its most basic form, loyalty programs are a value exchange. The customer shares information and gives the brand permission to communicate in exchange for better experiences and value. They don’t use the data that customers provide. Ways to build perceived value.

Loyalty 72

Loyalty Consumers Marketing Loyalty Programs 72

Currency Alliance

AUGUST 22, 2022

The Points Bank in a loyalty program is the module of software that keeps track of all transactions related to issuing, redeeming, or exchanging points among loyalty program members, partners and other stakeholders. This article answers those questions. Flexibility around loyalty incentives.

Banking 52

Banking Loyalty Loyalty Programs Airlines 52

CSM Magazine

NOVEMBER 22, 2023

In this article, we will delve deeper into the multifaceted role of Paysafe cards in businesses, exploring how they enhance accessibility, security, and international expansion while redefining the way companies engage with a diverse customer base. This seamless integration ensures a smooth payment experience for customers.

Banking 52

Banking Financial E Commerce Retail 52

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. The value can be immediate.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

CX University

NOVEMBER 21, 2020

Customer-facing teams in sales and service-orientated environments embrace the concept. Marketing teams use it to get to know their customers, to personalise their brand reach and encourage brand loyalty. This article is written by guest author, Chaman Maharaj. CHAMAN MAHARAJ Founder and Director www.beinghuman.cx.

Net Promoter Score 98

Net Promoter Score Brands Loyalty Programs Loyalty 98

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. Motivation.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. Motivation.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

DECEMBER 7, 2021

In the context of your business, which trends are truly relevant to you depends on your industry, the dynamics of your market(s), your target customer segment(s), your geography, and your state of digital transformation. This article defines the things that every business has to get right to survive. Loyalty programs are no different.

2030 52

2030 Loyalty 2022 Loyalty Programs 52

Strativity

APRIL 27, 2023

This article was written by James Lanyon, EVP, Strategy & Innovation ( james.lanyon@materialplus.io ) , and Sean Eidson, VP, Strategy & Innovation ( sean.eidson@materialplus.io ) at Material. A 2019 Washington Post article reported that the boom was about to bust: “We just lived through the greatest period of restaurant growth in U.S.

2022 52

2022 E-support Roadmap Download 52

Strativity

APRIL 27, 2023

This article was written by Josh Verseput, SVP, Analytics. A 2019 Washington Post article reported that the boom was about to bust: “We just lived through the greatest period of restaurant growth in U.S. But the headline of sales growth doesn’t tell the full story. restaurants closed either permanently or long-term.

2022 52

2022 Roadmap Customer Relationships 2019 52

SurveySensum

JANUARY 18, 2024

Effective marketing is all about reaching your audience where they are and engaging them with timely, relevant messages. In this article, we’ll explore seven innovative ways to supercharge your marketing strategy using SMS automation and enhance customer experience. Your yoga class is confirmed for tomorrow at 10 AM.

Marketing 52

Marketing Fashion Demo Customer Journey 52

Totango

AUGUST 16, 2022

Customer relationship management apps let you track client interactions so that your marketing and sales teams can personalize and optimize engagement with customers. Customer retention in CRM apps can also support customer success management. Behavioral Analytics: Hotjar.

Customer Retention 100

Customer Retention Customer Success Customer Relationship Management Loyalty 100

Currency Alliance

NOVEMBER 15, 2021

Because each customer segment will respond differently to available loyalty incentives, tailoring the customer experience by segment across channels is essential to maximize ROI. Millions of longstanding loyalty programs are testament to the fact that loyalty marketing can be optimized for the benefit of all stakeholders.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Banking 52

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. Using AI to improve profitability of pricing and promotions.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

Currency Alliance

MAY 9, 2022

Loyalty programs are supposed to enable tailored and targeted forms of customer engagement, via the ability to learn more about the customer in each interaction. There is not even an effort in the loyalty sector to set standards. Adaptability: data sharing between partners. Today, that may still be 60% true.

Loyalty 52

Loyalty Technology Loyalty Programs Multi-Channel 52

Currency Alliance

NOVEMBER 17, 2020

It allows us to keep customers engaged when business plans fly out the window, due to marketplace calamities, such as the Covid-19 pandemic. Under the microservices model, customer data is in one enterprise CRM that coordinates with one enterprise Campaign Management System to coordinate touchpoints.

2021 52

2021 Loyalty Loyalty Programs Travel 52

Win the Customer

SEPTEMBER 21, 2020

The right marketing strategy for your e-commerce store can help you build brand awareness, drive customer loyalty, and ultimately increase online sales. Its popularity can be attributed to several reasons-it’s quick and easy to use, affordable, offers customization, ready designs, and is extremely customer-friendly.

E Commerce 111

E Commerce Sales Customer Engagement E-support 111

CSM Magazine

OCTOBER 25, 2023

Comprehensive training is essential for effective customer engagement. Some of the key components that all good training programs should cover are: Product Knowledge The first thing to ensure is that all staff are well-versed in the intricacies of the products they sell.

Exceptional Customer Service 52

Exceptional Customer Service Retail Customer Service Social Media 52

Retently

FEBRUARY 21, 2024

By pinpointing where your customers come from, you can streamline your efforts, enhance engagement, and grow your business. In this article, we’ll guide you through crafting, placing, and analyzing impactful surveys that provide actionable data for your business growth. Key Takeaways “How Did You Hear About Us?”

Social Media 78

Social Media Advertising Events Insights 78