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Three Steps to a Winning B2B Customer Experience Plan

Totango

Delivering a satisfying B2B customer experience is key to staying competitive in today’s SaaS market. Here, we’ll outline a strategic roadmap to developing a winning B2B customer experience strategy. First, we’ll take a look at what B2B customer experience is and why it’s an important priority.

B2B 108
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Next-Generation Loyalty Marketing (for experts)

Currency Alliance

And it does not matter if you are B2C, B2B, or B2B2C. Today, I am not going to teach you the basics of loyalty marketing. Rather, I will explain why the industry is changing and why your company needs to collaborate with complementary brands in order to double or even triple engagement with customers.

Loyalty 98
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3 Winning B2B Client Engagement Strategies

Totango

B2B client engagement strategies can help you retain more customers if you know which best practices to follow. B2B engagement differs from B2C engagement in several important ways which require certain adjustments. Leveraging technology can help you implement the best practices you need to efficiently engage and retain B2B clients.

B2B 80
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Subscription market growth: Lessons for the B2B SaaS provider

West Monroe

Customers continue to rapidly expand their subscription service consumption while simultaneously underestimating what they spend on it. All of this speaks to an ever-expanding and changing market landscape for consumer subscription services. It also found that the subscriptions that are top of mind are regularly changing.

B2B 40
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Subscription market growth: Lessons for the B2B SaaS provider

West Monroe

Customers continue to rapidly expand their subscription service consumption while simultaneously underestimating what they spend on it. All of this speaks to an ever-expanding and changing market landscape for consumer subscription services. It also found that the subscriptions that are top of mind are regularly changing.

B2B 40
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Guest Post: Reset Buyer Strategy to Drive Post-Pandemic Revival

ShepHyken

This week we feature an article from Rohan Malkotia , Digital Marketing Executive at Servetel. He writes about how businesses need to realign their sales and marketing strategies in order to survive a post-pandemic world. The impact extends from B2C (business-to-customer) markets to B2B (business-to-business) sales as well.

B2B 146
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How Health Supplement Store PureFormulas Delivers Personalized B2C Commerce Experiences

Oracle

Next week at Oracle Modern Customer Experience 2018 in Chicago, the Markie Awards ceremony will take place, where winners in 19 categories of marketing and customer experience excellence will be announced. PureFormulas was founded in 2007 and is based out of Miami, Florida.

B2C 44