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Banks should leverage customer segmentation and data to meet top customers and protect deposits

West Monroe

What’s more, recent market volatility and threats to banks around deposit run off only heighten the need for banks to adopt a balanced segmentation and portfolio management strategy—one anchored by data—that can help banks both attract and deepen relationships with their most valuable customers and mitigate risk of deposit runoff.

Banking 52
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Deposit Growth Strategies for Banks: Building Lasting Customer Relationships with Treasury Management

West Monroe

In an environment characterized by increasing interest rates and economic uncertainty, banks must address the interconnected threats of deposit runoff and uncertain loan portfolio returns to meet performance expectations.

Banking 52
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Deposit Growth Strategies for Banks: Building Lasting Customer Relationships with Treasury Management

West Monroe

In an environment characterized by increasing interest rates and economic uncertainty, banks must address the interconnected threats of deposit runoff and uncertain loan portfolio returns to meet performance expectations.

Banking 52
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Deposit Growth Strategies for Banks: Building Lasting Customer Relationships with Treasury Management

West Monroe

In an environment characterized by increasing interest rates and economic uncertainty, banks must address the interconnected threats of deposit runoff and uncertain loan portfolio returns to meet performance expectations.

Banking 52
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2022 Banking Outlook

West Monroe

It is also assumed that M&A will be a hot topic in 2022 as banks look for new growth opportunities and to increase the speed at which they can invest and scale their technology platforms. Payment and monetary disruption: the rise of crypto in mainstream banking. This outlook will not include an analysis of M&A trends.

Banking 52
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Segmentation in banking: Identify your most valuable customers to maintain growth

West Monroe

What’s more, the tidal wave of change in customer demographics and the long-awaited generational wealth transfer has arrived. Banks, in response, have been working diligently to map out a new customer experience, balance digital and traditional methods, and meet and service customers where they need it.

Banking 52
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Consumer banking: money can’t buy loyalty

Currency Alliance

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. People are more likely to leave their spouse than their bank[ii], so it might seem that banks have no case to answer.

Banking 40