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Your Guide to Mastering Brand Reputation Management

InMoment XI

That’s why maintaining a positive brand reputation is crucial for business success. Consumers today rely heavily on online information and reviews, making brand reputation management a top priority. What is Brand Reputation Management? These tools are essential for understanding how your customers are talking about your brand.

Brands 378
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5 Keys for Multi-Channel Customer Support

Experience Investigators by 360Connext

Welcome to Multi-Channel Customer Support. Customer Service, a stand alone department in many companies, remains a call center. Every customer can relate to the frustration of being transferred from one department to another to resolve what seems like a simple issue. 5 Keys to Multi-channel Customer Support.

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Optimove’s 2023 Survey Key Highlight: Brands Still Subject Consumers to Marketing Fatigue

Optimove

It can cause customer alienation, diminished loyalty, and reduced trust and lead to negative brand perception, wasted resources, and lower return on investment. For brands, message relevancy and personalization are key to mitigating marketing fatigue. This post highlights Optimove 2023 surveys of more than 2,000 consumers.

2023 111
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Untangling the Modern Customer Journey: A Guide to Effective Marketing Attribution – Part 1

Optimove

Instead, customers embark on a complex journey influenced by multiple touchpoints and channels. But what is the journey of a customer in e-commerce? The customer journey in e-commerce refers to the process a potential buyer goes through, from initial awareness to making a purchase decision.

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Guest Blog: 5 Ways To Leverage Technology For A Better Customer Experience

ShepHyken

This week we feature an article by Rahul Varshneya whos writes about how technology innovations are continuously improving the customer experience. This Maya Angelou quote fits perfectly when talking about the factors responsible for positive brand customer service. How to leverage technology for a better customer experience.

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Your digital eyes & ears: Master social media monitoring

BirdEye

This practice, done by social media monitoring tools, enables brands to keep a pulse on their online reputation and insights into consumer behavior and emerging trends. This social media statistic makes it very clear that a centralized approach to monitoring is important for brands spread across locations to drive impactful outcomes.

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How To Evolve Your Customer Engagement Practices To Improve CX, Agent Satisfaction, and Revenue

Bold360

Digital-first customer engagement has never been more important than today, especially amidst a business landscape shaped by COVID-19 where the majority of customers are working remotely, purchasing products online, streaming entertainment, and engaging with brands from their homes.