article thumbnail

What does customer relationship *really* mean to you?

Alida

But few truly understand why those customers buy—why customers choose to have a relationship with companies to begin with. Business leaders need to step back and more clearly define what customer relationships mean to them. Let’s consider the metaphor of personal relationships. Not really.

article thumbnail

5 Rules That Absolutely Build Customer Loyalty

Beyond Philosophy

Loyalty is one of the most overused phrases in business today. To most companies, it invariably means “customers give us all their money.” ” But that is not what loyalty is. So, today we’re going to talk about the five rules that will build customer loyalty. That’s what loyalty is.

Loyalty 172
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Customer Loyalty Can Drive B2B SaaS Business Growth

Totango

Customer loyalty is a key to repeat business and referral generation for any business model. For B2B SaaS companies, customer loyalty drives subscription renewals and brand advocacy, making it a critical component of a profitable business model. First, we’ll discuss what customer loyalty is.

B2B 108
article thumbnail

Guest Blog: How Retailers Can Earn Millennial Moms Loyalty

ShepHyken

This week on our Friends on Friday guest blog post my colleague, Timi Garai, discusses the power of millennial moms and how to gain their loyalty. So let’s take a look at some smart tactics that can help you earn their long-lasting loyalty! They let their customers fund medical research to help those in need.

Loyalty 120
article thumbnail

Are You Using Humor in CX to Increase your Customer Loyalty?

Daniel Group

Are You Using Humor in CX to Increase your Customer Loyalty? Want to make your customer experiences memorable at your company? Humor builds connections and relationships with your customers by bringing a smile to their faces each time they interact with your business. appeared first on The Daniel Group.

Loyalty 52
article thumbnail

Elves Rule: Employees ‘Make’ The Customer Experience, and Should Be Recognized for It

InMoment XI

Grant interviewed me for his blog site ([link] and the subject was how, through their employees, companies can move beyond satisfaction to create real customer loyalty behavior. Positive customer experience with employees at your company has a far greater impact on loyalty than does satisfaction with a product or service.

article thumbnail

Guest Post: 5 Strategies to Enhance Customer Loyalty and Retention

ShepHyken

We live in a world where competition is fierce, and consumers have many choices at their fingertips, making the pursuit of customer loyalty and retention essential. Your ability to retain existing customers directly impacts your bottom line — and you already know it’s cheaper to keep customers than to acquire new ones.

Loyalty 66