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Untangling the Modern Customer Journey: A Guide to Effective Marketing Attribution – Part 1

Optimove

We begin this three-part series with the basics – the intricacies of the modern customer journey – and shed light on its various stages and steps. The (modern) Customer Journey In today’s dynamic e-commerce landscape, understanding the customer journey has become more critical than ever.

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How to leverage social shopping to maximize growth

BirdEye

Social media is an amazing platform for customers to discover brands, local businesses, and products for their needs. You can turn your social media audience into customers without them having to leave the platform at all. This blog post explores the world of social shopping and how you can scale your business with it.

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Guest Blog: How to Tailor Your E-commerce Site to Best Serve the Digital Customer

ShepHyken

This week we feature an article by Seema Nair who writes about the importance of tailoring your e-commerce site to give your customers the best experience. The best customer service is invisible. Building an e-commerce site is just the first step of a successful e-commerce journey.

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3 Scenarios Where Email Surveys Are the Best Option

GetFeedback

Email surveys are still the tried-and-tested avenue most brands use to collect feedback from their customers. . In this post, we’ll look at three different scenarios wherein email surveys are the ideal option for gathering great customer feedback. . Learn how to entice your customers to actually open your next email survey.

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Guest Blog: Proactively Engaging with Website Visitors

ShepHyken

E-commerce sites have taken retail online and with such its audience. Once representatives used to be able to physically approach customers to see if they needed their assistance, now when visitors are on a website many companies are not aware of their existence unless the visitor makes contact. Shep Hyken. Promotions.

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How to Use Surveys to Land More Business Leads

GetFeedback

Listening to what your customers have to say and providing what they want is fundamental to the success of your business. Unfortunately, many companies make the mistake of deciding that they know better than their customers. How, though, can a modern business stay in touch with customers? That’s where surveys come in. .

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The ultimate guide to Facebook Shops in 2023

BirdEye

This blog explores how to leverage Facebook Shops to boost revenue faster. Facebook Shop vs. Facebook Marketplace Facebook Shops vs. other e-commerce platforms What do you need to set up Facebook Shops? Facebook Shops allow customers to peruse your offerings without leaving the platform. Why do you need a Facebook Shop?