Interviews Aren’t Dead: How B2B Companies Can Learn More from Their Buyers
InMoment XI
MAY 18, 2022
But it doesn’t have to be that way! To avoid this fate, it’s critical to have a process in place for exploring, analyzing, and improving the buyer experience —win or lose. There’s no one right way to collect feedback. Interviews can either supplement or replace a post-sales survey. Using the Right Listening Technique.
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