Forrester's Customer Insights

NOVEMBER 21, 2023

In our 2023 Data Literacy and Culture Survey, we uncovered key insights about the state of data culture in organizations. Don't miss out on gaining a competitive advantage by revitalizing your data culture.

Culture 58

Culture Competitive Advantage 2023 Insights 58

InMoment XI

FEBRUARY 8, 2024

Competitive Advantage Organizations that optimize their contact centers are better positioned to differentiate themselves in the market by delivering superior customer service. This can contribute to a competitive advantage and increased customer loyalty.

Contact Center 260

Contact Center Multi-Channel Social Media Competitive Advantage 260

InMoment XI

FEBRUARY 14, 2024

However, all your customers want the same thing: to be able to interact with their brand on their terms. This approach ensures that customers can interact with a business or brand consistently regardless of whether they are using a website, a mobile app, social media, a physical store, or any other channel.

Omnichannel 260

Omnichannel Customer Experience Social Media E Commerce 260

InMoment XI

FEBRUARY 6, 2024

According to research: 47% of consumers reach out to brands on social because they have a product or service question. Social media is vital for its ability to connect companies with their target audience, enhance brand visibility, facilitate engagement, and provide valuable data for informed decision-making.

Social Media 260

Social Media Marketing 2023 Advertising 260

InMoment XI

FEBRUARY 2, 2024

The event brought in senior leadership from analytics, CX, insights, and VoC programs from 44 different brands, all with the common goal: sharing how integrated CX is making groundbreaking changes to their companies, customer experiences, and the market as a whole.

Hospitality 260

Hospitality Call Center Retail NPS 260

BirdEye

DECEMBER 5, 2023

Unlike brand reputation, which focuses on a single brand, business reputation management includes everything from the quality of your services to how you treat your customers and even the values your company stands for. When you treat your customers as individuals, it really strengthens their trust and loyalty to your brand.

Brands 108

Brands Management Social Media Feedback 108

Qualtrics

MARCH 7, 2019

At X4 2019 , we’ve heard from the pioneers making Experience Management (XM) breakthroughs that have seen them race to the top — brands like Under Armour, AMEX, Spotify and Nordstrom to name just a few. These brands have equipped their businesses with the tools they need to turn Experience Data (X-Data) into a competitive advantage.

Competitive Advantage 55

Competitive Advantage 2019 2018 Touchpoint 55

Experience Investigators by 360Connext

JULY 11, 2023

Organizations that prioritize customer experience outperform their competitors and enjoy higher customer loyalty, increased revenue, and improved brand reputation. By focusing on these ideals, organizations can nurture a customer-centric culture and achieve desired business outcomes. Let’s explore each aspect further: 1.

Customer Experience 110

Customer Experience Competitive Advantage Leadership Customer Centricity 110

ReviewTrackers

JULY 12, 2018

You’ve probably heard of employer branding. You may have even read about it on our blog, and followed the steps to building a strong employer brand. If you think of “employee branding” as how your company is perceived by current and potential employees — well, that’s a pretty good starting point. But What is Employee Branding?

Brands 175

Brands Social Media Competitive Advantage Communication 175

Russel Lolacher

JANUARY 30, 2023

In this episode of Relationships at Work, Russel chats with author, keynote speaker and i4CP CEO Kevin Oakes on research-backed actions leadership can take to culture change their organization for the better. He’s the author of Culture Renovation: A Blueprint for Action 18 Leadership Actions to Build an Unshakable Company.

Culture 105

Culture Leadership Books Competitive Advantage 105

InMoment XI

MAY 31, 2022

A customer journey map is a diagram of all the places customers come into contact with your brand, online or off. The goal of journey mapping is to gain a deeper understanding of your customer, how they interact with your brand, and how each interaction affects your relationship. Define Customer Segments. Plot Touchpoints.

Customer Journey Mapping 529

Customer Journey Mapping Customer Journey Net Promoter Score Touchpoint 529

SurveySensum

APRIL 1, 2024

Trust in a brand is not merely beneficial; it is crucial for a startup’s survival and growth. Research indicates a customer trust directly correlates with brand loyalty. And loyal customers make purchases 90% more often and are inclined to spend more during each transaction, contributing to better cash flow for the brand.

Brands 52

Brands Social Media Feedback Loyalty 52

ReviewTrackers

JUNE 22, 2020

You’ve probably heard of employer branding. You may have even read about it on our blog, and followed the steps to building a strong employer brand. If you think of “employee branding” as how your company is perceived by current and potential employees — well, that’s a pretty good starting point. But What is Employee Branding?

Brands 114

Brands Social Media Competitive Advantage Communication 114

SurveySensum

JULY 11, 2023

Customer Experience is the overall impression a brand creates in the minds and hearts of its customers. It’s not just about the product or service; it’s about every interaction and touchpoint a customer has with a brand. This is what brands want. And this will help you to set your brand apart from competitors.

Brands 83

Brands Customer Experience Rewards Programs Touchpoint 83

CSM Magazine

MAY 14, 2024

Customer service often becomes the battleground where loyalty is won, and brands are differentiated. Effective customer service training is a strategic imperative for businesses aiming to foster satisfaction, loyalty, and competitive advantage. The key is to invest in a program that aligns with your business goals and culture.

Customer Service Training 52

Customer Service Training Customer Service Customer Service Representative Competitive Advantage 52

BirdEye

OCTOBER 5, 2023

What’s the first thing that comes to mind when someone mentions your brand name? Today’s marketplace is competitive and transparent, so managing brand perception isn't just important - it's imperative. This guide will uncover what your target audience thinks about your brand. What is the purpose of brand perception?

Measurement 62

Measurement Brands Social Media Net Promoter Score 62

BirdEye

DECEMBER 5, 2023

Unlike brand reputation, which focuses on a single brand, business reputation management includes everything from the quality of your services to how you treat your customers and even the values your company stands for. When you treat your customers as individuals, it really strengthens their trust and loyalty to your brand.

Brands 62

Brands Management Social Media Feedback 62

CX University

SEPTEMBER 18, 2018

Four Employee Engagement Strategies that Deliver Competitive Advantage. At the same time, in an industry like banking, this core competency has become a competitive advantage. Quicken Loans stabilized its workplace culture with a strong employee referral program. Employee Engagement is a bit of a misnomer.

Engagement 211

Engagement 2005 Competitive Advantage 2009 211

ShepHyken

JULY 3, 2023

Top Takeaways: A simple and convenient customer experience can be a competitive advantage for brands and companies, whether it’s B2B or B2C. Ricardo wrote a must-read article on why brands should simplify customer and employee experiences. How can simplicity and convenience be a competitive advantage?

Loyalty 62

Loyalty Competitive Advantage B2C Leadership 62

InMoment XI

APRIL 3, 2024

The customer experience—how buyers feel about their collective interactions with a brand—defines and motivates customer action. Your brand needs to deliver on all fronts in order to create a memorable experience for these customers. It sets the tone for the entire company/consumer relationship.

Customer Expectations 260

Customer Expectations Touchpoint 2024 Omnichannel 260

Up Your Service

JANUARY 18, 2017

When you picture a superior service culture, you may not think of a large engineering firm or a manufacturing organization. Rather, you may think about high-end hotels, top-rated airlines, or innovative retail brands. But today, these characteristics are the price of entry for technical and production firms.

Competitive Advantage 45

Competitive Advantage Telecommunications Airlines Hotels 45

Think Customers

MAY 13, 2022

There’s no denying the integral role a strong digital strategy plays in a brand’s success. The thoughtful use of digital technologies can bring great competitive advantages: better customer experience, improved employee experience, and long-term bottom-line benefits. This alignment is key.

Brands 52

Brands Omnichannel Competitive Advantage Employee Experience 52

Bill Quiseng

MARCH 15, 2022

As I was writing my latest book, Built to Win , I wanted to be sure to incorporate the notion that it’s important to design a customer-centric culture because there are clear outcomes to doing so. Culture (and certainly not one that puts the customer at the center of the business) isn’t just fluff. It’s tangible. It’s measurable.

Culture 103

Culture Customer Centricity Books Competitive Advantage 103

Second to None

JULY 10, 2018

Growing brands are in a unique position in the marketplace because they are occupying a space between two poles. In virtually every industry, your brand will be required to team up with third-party organizations to complete various aspects of your infrastructure. 1] [link].

Brands 63

Brands Competitive Advantage Document Voice of Customer 63

Integrity Solutions

MARCH 22, 2019

A high-performance coaching culture can separate your firm from the pack and become a powerful differentiator when you’re competing for top players. As the competition for top talent heats up, the need to recruit and retain high performers has become an urgent priority for the insurance and financial services industry.

Culture 76

Culture Financial Insurance Competitive Advantage 76

SurveySensum

MARCH 7, 2024

This article aims to delve into the nexus between CSR and customer loyalty , exploring the ways in which socially responsible practices , such as considering CSR impact on customer loyalty, can enhance brand image, drive customer loyalty, and contribute to long-term business success.

Loyalty 52

Loyalty Competitive Advantage Connections Demo 52

Magellan Solutions

APRIL 3, 2024

We’re talking about creating a seamless, on-brand experience for your customers, whether they’re chatting with your in-house team or the BPO chat agents. You have to invest time and resources into training those BPO chat agents on everything—your products, services, company culture, you name it. Consistency is key, folks!

Exceptional Customer Service 96

Exceptional Customer Service Customer Satisfaction Average Handle Time Measurement 96

ShepHyken

JULY 28, 2020

They discuss strategies for building a culture of amazing customer service and experience. Top Takeaways: Good customer service and experience is a competitive advantage; it sets your company apart from competitors. Empowering Employees to Take Care of the Customer—Always. Everyone makes mistakes. We’re human.

Competitive Advantage 109

Competitive Advantage Culture Events Customer Service 109

ShepHyken

OCTOBER 22, 2019

The Competitive Edge of Sympathy. Creating a Culture of Empathy to Drive Success in Business. They discuss her new book, The Empathy Edge: Harnessing the Value of Compassion as an Engine for Success , why empathy creates a competitive advantage in business, and how companies can foster empathy from the inside out.

Competitive Advantage 75

Competitive Advantage Culture Books Consulting 75

SurveySensum

FEBRUARY 29, 2024

Drives Competitive Advantage Well, organizations that consistently enhance productivity and performance gain a competitive edge in today’s dynamic business landscape. Their sense of fulfilment and commitment sparks a culture of continuous improvement, driving the company forward! Sounds amazing right?

Culture 52

Culture Customer Satisfaction Loyalty Reference 52

Horizon CX

APRIL 1, 2024

These characteristics may include: Customer-centric culture: The organization has a culture that is obsessed with the customer and focused on meeting their needs. Customer journey mapping: The organization has a deep understanding of the customer journey and the touchpoints at which customers interact with the brand.

Customer Journey Mapping 52

Customer Journey Mapping Touchpoint Customer Centricity Customer Journey 52

Customer Bliss

APRIL 20, 2018

We discuss why and how this role can be embedded in a services firm, and the unique blend of branding and “CX” that Edwin brings to this role. His career path led him to marketing, where he learned the importance of framing things and about brand identity. Client Experience Offers a Competitive Advantage. About Edwin.

Competitive Advantage 148

Competitive Advantage Chief Customer Officer 2011 Culture 148

West Monroe

APRIL 17, 2024

Building a resilient workforce for a digital future is new territory—and requires deliberate action on multiple dimensions in not just skills but also culture, leadership, and organizational design. Manufacturing has traditionally been highly output-focused, with less attention to workplace culture.

Leadership 59

Leadership Culture Competitive Advantage 2024 59

Alida

JUNE 23, 2017

With the acquisition, Amazon, one of the most valuable brands in the world, is now officially in the grocery market. Contrary to popular belief, Amazon’s biggest competitive advantage is not innovation. If you have a customer-centric culture, that cures a lot of ills,” Bezos said in an interview in 2013.

Retail 153

Retail Competitive Advantage 2013 Innovation 153

BirdEye

NOVEMBER 30, 2023

Today, when feeling relatable and personalizing each communication is a priority for brands to offer an exceptional customer experience , using social media reputation management to your advantage can be incredibly beneficial. Why social media reputation is essential for brands?

Social Media 113

Social Media Management Brands Communication 113

TechSee

OCTOBER 9, 2018

This penchant for technology has shaped their consumer behavior and preferences, and brands must tailor their customer service strategies to suit Millennials’ attributes. They also value brand engagement over social networks as well. Support the DIY culture: Focus on consumer enablement and empowerment through self-service.

Customer Service 359

Customer Service Virtual Agent Social Media Multi-Channel 359

SurveySparrow

JULY 26, 2023

Understanding the Voice of Customer (VOC) Voice of Customer (VOC) refers to the process of actively gathering and understanding customers’ opinions, preferences, needs, and expectations regarding a product, service, or brand. Competitive Advantage A strong VOC program can give businesses a competitive edge.

Voice of Customer 52

Voice of Customer Social Media Competitive Advantage Customer Centricity 52