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Your Guide to Mastering Brand Reputation Management

InMoment XI

That’s why maintaining a positive brand reputation is crucial for business success. Consumers today rely heavily on online information and reviews, making brand reputation management a top priority. What is Brand Reputation Management? These tools are essential for understanding how your customers are talking about your brand.

Brands 378
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Turning Customer Feedback into a Competitive Advantage: Insights from Top Brands

SurveySensum

Nine out of ten customers these days will read the reviews for a brand before they buy a product. Research shows that 86% of buyers are willing to pay more to a brand known to offer higher quality and better customer experience! All this makes customer feedback one of the most valuable tools for brands to gain a competitive advantage.

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The Power of Social Media Customer Service: Why It Matters

Win the Customer

In today’s digital age, social media has become an integral part of our lives. Whether it’s sharing updates with friends and family, staying informed about current events, or discovering new trends, social media platforms like Facebook, Twitter, Instagram, and LinkedIn have transformed the way we communicate.

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Unstructured Data is the Key to Improving the Customer Experience: Here’s Why

InMoment XI

Other examples of unstructured data sources include social media posts, call transcriptions, and customer reviews. Normal data analysis won’t be able to tell you about a customer’s feelings related to your brand, and how those feelings will affect their interactions with your brand in the future.

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Why You Should Build an Omnichannel Customer Experience

InMoment XI

However, all your customers want the same thing: to be able to interact with their brand on their terms. This approach ensures that customers can interact with a business or brand consistently regardless of whether they are using a website, a mobile app, social media, a physical store, or any other channel.

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The Key to a Great Customer Experience Design

InMoment XI

Customers are the lifeblood of any business, and providing them with a great experience can lead to increased loyalty, higher satisfaction, and improved brand reputation. It’s simple: every company needs customers, but what happens when there are so many brands to choose from? How can brands stand out?

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Leveraging Unstructured Data Analytics: The Key to Unlocking Hidden Customer Insights

InMoment XI

Emails, social media posts, customer reviews, call center transcripts, and open-ended survey responses—all hold crucial information about customer sentiment and preferences. To learn more about how your brand can use unstructured data analytics to drive business success, request a demo here!