Optimove

JANUARY 26, 2023

It’s more important than any promotion, feature, funny post on social, or brand color. Naturally, with their limited budgets, consumers prioritize brands they know and trust over new ones they don’t know, or worse, brands they already know and don’t trust. A total of 64% are loyal to and shop at brands they do not trust. 

Consumers 105

Consumers Loyalty Brands Retail 105

InMoment XI

AUGUST 23, 2023

Customer experience transformation is the key to staying ahead of your competitors and connecting with your customers. It involves a comprehensive overhaul of internal processes, technologies, organizational culture, and customer engagement strategies.

Customer Experience 260

Customer Experience Omnichannel Innovation Loyalty 260

Optimove

APRIL 23, 2024

Re-engage your churned customers with this guide Download Now Why it Matters: The 2024 Optimove Insights Report on Marketing Fatigue provides crucial insights for marketers. Embracing these strategies fosters meaningful connections akin to skilled salespeople. citizens in January 2024. Household incomes were $75,000-plus.

2024 75

2024 Marketing Insights Download 75

Experience Investigators by 360Connext

OCTOBER 17, 2018

Leaders toss around terms like “engagement” and “transformation” in ways that make those terms seem less important than they are. You can download it here.). My 3 buzzwords: Engagement. Engagement. Leaders must engage employees to deliver a great experience. And I agree. Is that odd?

Leadership 283

Leadership Culture Customer Centricity 2019 283

Optimove

DECEMBER 14, 2023

Enhance your customer segmentation with our advanced guide Download Now Informed by our work with thousands of marketing experts representing 1,200+ brands and exclusive insights from our surveys of more than 2,000 consumers, here are the pivotal latest marketing trends we see shaping the landscape in 2024.

2024 119

2024 Marketing Consumers Download 119

Strativity

MAY 25, 2023

Third-party providers comprised a whopping ~52 percent of food and drink app downloads in 2022, signaling a tug-of-war with large, national franchises that is only going to heat up. As delivery apps grow in popularity, they will remain a go-between for the customer and the brand, leading to margin erosion for restaurants.

Brands 52

Brands Loyalty Programs E-support 2022 52

Kustomer

JULY 18, 2022

By intentionally connecting your CRM and chatbots — two crucial elements of your CX strategy — you’ll allow your support to team to increase productivity and bolster customer relationships. This allows you to instantly engage prospective buyers and fuel social commerce by communicating with your customers. Proactive Messaging.

Connections 98

Connections Multi-Channel Social Media Measurement 98

Hallmark Business Connections

OCTOBER 5, 2020

Isolation is pervasive in today’s climate, and brands have a moral imperative to talk about it, address it, and act with empathy as consumers try to find their way through this new world. This is no small achievement for brands that are used to placing the bottom line over all else because it means shifting the way we view success.

Brands 97

Brands Social Media Travel Download 97

Brandwatch CX

FEBRUARY 23, 2024

It is easy to see the use-case for social listening when looking at large consumer brands They have hundreds of thousands, if not millions, of buyers and millions more of potential ones. They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights.

B2B 59

B2B Brands Social Media Wireless 59

Brandwatch CX

FEBRUARY 23, 2024

It is easy to see the use-case for social listening when looking at large consumer brands They have hundreds of thousands, if not millions, of buyers and millions more of potential ones. They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights.

B2B 52

B2B Brands Social Media Wireless 52

Qualtrics

MARCH 1, 2021

Surveys can help with a whole range of business questions and challenges, from designing a new product to checking on employee engagement. Download your free CSAT survey template. Download your free NPS survey template. Download your free website satisfaction survey template. Employee engagement survey.

Download 29

Download Net Promoter Score NPS Events 29

Optimove

FEBRUARY 13, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: Valentine’s Day is a reminder to rekindle the love story between a brand and its customers. These magical tools help increase response rates, return on investment (ROI), customer engagement, loyalty, and retention.

Download 59

Download Return on Investment Loyalty ROI 59

Maru Group

NOVEMBER 16, 2022

We spoke to 1,000 nationally representative UK consumers to better understand how companies and brands can best respond and connect with consumers in times of financial stress. This proposed how brands can connect with customers in a way that validates their uncertainty and supports them through this challenging time.

Consumers 76

Consumers Brands Financial 2022 76

Optimove

SEPTEMBER 25, 2023

In an era marked by constant connectivity and digital engagement, the average person interacts with their smartphone a staggering 2,617 times every day, according to research by Dscout. Predictive Mobile Insights The predictive power of a robust CDP enables brands to anticipate customer actions and preferences.

Marketing 97

Marketing Touchpoint Loyalty Social Media 97

Optimove

NOVEMBER 7, 2022

There’s never been a more crucial time to take a step back, refocus and refine your app’s UX to make your brand and your app irresistible to give your customers a reason to stick around. . Think relevant offers, personalized recommendations, trending products, and highlights that keep users engaged , and primed to purchase.

Engagement 52

Engagement User Experience Banking Hospitality 52

Experience Investigators by 360Connext

OCTOBER 17, 2018

Leaders toss around terms like “engagement” and “transformation” in ways that make those terms seem less important than they are. You can download it here.). My 3 buzzwords: Engagement. Engagement. Leaders must engage employees to deliver a great experience. And I agree. Is that odd?

Leadership 227

Leadership Culture Customer Centricity 2019 227

Avaya

OCTOBER 25, 2018

Throughout his career, he has held various corporate marketing, brand management, advertising, promotions, and advertising agency executive posts. Offering anywhere/anytime connectivity to your brand is great but do you know how many of your consumers are actually speaking with you? Is it by adding more channels?

Consumers 47

Consumers Brands Engagement E Commerce 47

Optimove

MARCH 30, 2023

This, for us, immediately begs the question, what will summer shopping look like this season for brands? To engage existing customers more efficiently, brands must employ a Customer-Led approach to marketing that champions starting every marketing action with the customer rather than a product or service. What can you do?

Consumers 94

Consumers Omnichannel 2022 Retail 94

CSM Magazine

NOVEMBER 3, 2022

Recent research shows consumers believe there is a direct correlation between contact centres and brand loyalty. According to 88% of contact centre managers, brand perception also directly influences overall company revenue. An astonishing 60% of consumers have switched brands due to negative contact centre experiences.

Loyalty 52

Loyalty Brands E-support Consumers 52

NetBase

JULY 8, 2020

Brand strategy planning requires accurate and transparent consumer and market intelligence , or you’re starting at a deficit. And our recent report on The Importance of Market Insight for Brand Strategy pairs well with our 2020 Report on How Social Analytics is Important to Brand Management for this purpose.

Brands 70

Brands 2020 Consumers Insights 70

Influitive

OCTOBER 11, 2015

Marketers know that finding ways to increase customer engagement is good for the bottom line. Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. Loyal customers draw in more customers.

Customer Engagement 111

Customer Engagement Loyalty Engagement Social Media 111

MyCustomer

NOVEMBER 1, 2021

Download this Whitepaper. Thank you for downloading our resource. This report explores the world of social media, and how your brand can create an authentic connection with customers. Not a TM Form. Internal or External. Disable T&Cs requirement. Email intro text.

Social Media 68

Social Media Customer Engagement Download Engagement 68

Optimove

DECEMBER 28, 2023

Enhance your customer segmentation with our advanced guide Download Now Why it Matters: From responsible AI use to journey orchestration, these are the places you should put your focus to elevate your CRM Marketing in the new year. Guide to Advanced Customer Segmentation Download Now >> 3.

Marketing 69

Marketing 2024 Social Media Download 69

Comm100

OCTOBER 25, 2021

Engaging with students is difficult in higher education. Engaging with international students is even more difficult. Poor engagement can have a severe impact across the student experience – results, satisfaction, and even dropout rates. The Journey to Improving International Student Engagement. Get ebook now.

Engagement 52

Engagement Communication Events Connections 52

Optimove

DECEMBER 25, 2023

Get CDP Institute’s Guide on why your CDP needs a brain Download Now Why it Matters: Today’s hyper-connected customers interact with brands through a dizzying myriad of channels, from websites and email to mobile phones and social media. Download Now >> Why Is Customer Journey Orchestration Important?

Customer Journey 59

Customer Journey Customer Journey Mapping Download Touchpoint 59

CSM Magazine

DECEMBER 1, 2021

New data from Dixa , a leading customer engagement platform, has today revealed that brands are struggling to meet evolving consumer demands and expectations in the realm of customer service. . The cumulative result is that, after just one poor experience, 92% of consumers say they would stop shopping with that brand if they could.

Consumers 52

Consumers Brands Customer Service 2022 52

ShepHyken

MAY 19, 2024

Why CMOs Should Own the Customer Onboarding Process by Brad Rosenfeld (Fast Company) The role of the modern chief marketing officer has gone beyond top-of-funnel engagement to now encompass the entire customer experience. The author writes, “Ultimately, onboard is more branding than utility.” Connect with Shep on LinkedIn.

Article 62

Article 2024 Customer Service Government 62

SurveySensum

MARCH 25, 2024

Exit intent popups swoop in at the very moment when a user is about to leave your site, giving you one final chance to engage with them, offer something of value, and potentially turn that fleeting visit into a lasting conversion. This helps reduce bounce rates, which is important for improving SEO and user engagement metrics.

2024 52

2024 Demo Download User Experience 52

NetBase

JULY 13, 2020

Smart brands are prepping for every eventuality in a pivotal back to school year. From decreasing lead times for marketing, to creating alternate advertisements for all circumstances, brands are actively dancing to consumers’ beat. Super Brands Set to Entice – brands that are meeting consumer needs outside of offering 50% off.

Brands 84

Brands Retail Consumers Sales 84

Qualtrics

NOVEMBER 6, 2020

Find out how you can take advantage and connect with customers using a mobile app survey. But staying on top is harder than it sounds: 25% of the mobile apps downloaded worldwide in 2019 were used only once. billion apps will be downloaded in 2022. 1) It’s easier to connect with your customers on mobile.

Connections 44

Connections Feedback Net Promoter Score Download 44

ShepHyken

MARCH 4, 2024

Consumers Show Higher Brand Loyalty Than Global Average But Demand More In Return by Marigold (Adweek) Fast on the heels of its recently published global report, relationship marketing pioneer Marigold has filtered the results from that groundbreaking survey now with a dedicated focus on U.S. You’ll have to read the article to find out more.

2024 61

2024 E Commerce Article Customer Service 61

Qualtrics

DECEMBER 8, 2020

Get started today with our simple guide to measuring brand equity What is brand equity and why does it matter? The concept of brand equity takes advantage of this customer behavioral tendency to maximize profitable sales over time. This creates: A marketplace that favors the company with the strongest brand equity.

Measurement 59

Measurement Brands Net Promoter Score Social Media 59

ProProfs Chat

FEBRUARY 22, 2019

Loyal customers spend about 30% more with brands than new customers. Understand this, customers expect a brand to provide a delightful experience and exclusivity. Another brand that has focused on offering experiences to customers is Nordstrom. Simple formula: Customer Retention = Engagement + Investment.

Customer Retention 82

Customer Retention Engagement Rewards Programs Loyalty Programs 82

Optimove

DECEMBER 4, 2023

Download Now: 9 creative email tactics Download Now>> Why is Email Segmentation Important for Marketing? This method is crucial for marketers seeking to enhance engagement, increase open and click-through rates, and ultimately drive better results from their email campaigns. How does Email Segmentation Work?

Download 52

Download Metrics Definition Return on Investment 52

Influitive

OCTOBER 30, 2015

With the martech universe expanding rapidly , many marketers are beginning to fear that an overwhelming amount of technology and automation is causing them to lose touch with their customers—at a time when engagement is more important than ever. Use technology to connect directly with your customers and listen to their needs.

Customer Relationships 79

Customer Relationships Engagement Marketing B2B 79

Optimove

JULY 10, 2022

Using deep linking, users do not have to search through an app to find the content they are looking for, after downloading and opening the app, users will be directed to the specific content page connected to the link. Deferred deep linking is a form of deep linking that is deferred until someone downloads and opens the app.

Social Media 40

Social Media Download Advertising Connections 40

C3Centricity

NOVEMBER 4, 2019

Brand Building. Many large CPG companies, such as P&G, Coca-Cola and Nestle, have changed the name of their Marketing departments in the past twenty years, to Brand Building. They hoped that it would revive sales and give new vitality to their communications to better engage their customers in the new social world.

Customer Centricity 59

Customer Centricity Brands Advertising Consumers 59