Michelli Experience

MARCH 23, 2016

In the face of these unpredictability drivers (and so many more that I didn’t dare list), our customers are looking for order through brands that offer predictability in products and services. In fact, much research about the way consumers perceive “brands” hinges on the consistency and predictability of a company’s offerings.

Brands 56

Brands Travel Consumers Technology 56

Beyond Philosophy

OCTOBER 14, 2014

Home Depot is the latest big brand to suffer a large-scale data breach, affecting over 56 million payment cards. Consumers also believe that in spite of this concern about safety they must share data to have a better experience with a company. Trust and the Customer Experience. View our books on Customer Experience here.

Net Promoter Score 102

Net Promoter Score CEM Books Customer Retention 102

Michelli Experience

DECEMBER 6, 2016

I’ll admit it, as a customer experience consultant I have a tendency to see improving customer experience as a cure for all business ills. According to Gartner, 85% of business to customer relationships will not involve human interaction by 2020.

Customer Experience 85

Customer Experience Social Media Mobile Customer Service Consulting 85

Michelli Experience

APRIL 20, 2016

POPS stands for “Points of Parity ” and PODS is an acronym for “Points of Distinction” In simplest terms, Points of Parity (POPS) are qualities that you share with competitive brands deemed to be excellent. These POPS won’t win you business but the absence of points of parity could cause you to see customer churn.

Customer Experience Design 53

Customer Experience Design Brands Reference Books 53

Michelli Experience

OCTOBER 12, 2016

I’ve been doing customer experience design for a long, long time. In the old days, I would have read about some intriguing customer innovation and assumed that the attempted breakthrough was crafted on a firm foundation of customer listening and data analysis.

Airlines 89

Airlines Travel Customer Experience Design Innovation 89

Michelli Experience

SEPTEMBER 26, 2017

As a customer experience consultant, I find myself working with leaders across the globe and across business sectors on some very familiar themes; needs fulfillment, customer effort reduction, surprise and delight, etc. One of those bedrock issues in daily consulting includes “responsiveness.” Responsiveness.

Consulting 45

Consulting Automotive Retail 2016 45

Michelli Experience

AUGUST 15, 2017

Today, however, I understand the power of associations – not only in the context of one’s personal brand but for corporate brand health as well. Your Customer Experience Defined. TIKI® brand. Take TIKI® brand torches for example. All of which brings together positive lifestyle brand synergy.

2001 45

2001 Social Media Consulting Brands 45

Michelli Experience

JULY 25, 2017

While consulting at Mercedes-Benz, I watched this willingness to verbally commit to a course of action build incredible trust with employees and dealer partners. Every touchpoint in the brand will be examined and refined. Trust, Engagement, and You. What are the trust and engagement levels of your workforce?

Consulting 45

Consulting Touchpoint Leadership Roadmap 45

Michelli Experience

NOVEMBER 1, 2016

In his 1943 paper, “A Theory of Human Motivation”, Abraham Maslow foreshadowed a key ingredient to modern customer experience design. In essence, once you are able to meet a customers’ basic or functional need…there are higher needs you can address to drive their loyalty with your brand.

Connections 85

Connections Social Media Customer Experience Design Reference 85

Michelli Experience

AUGUST 22, 2017

United, however, has become emblematic of an industry viewed as operationally challenged, uncaring, and not customer-centric. Given the time I spend on planes traveling to speak and consult, I have a fairly positive view of the airline industry. is a professional speaker and chief experience officer at The Michelli Experience.

Airlines 45

Airlines Travel Consulting Customer Experience Professionals 45

Michelli Experience

JANUARY 3, 2018

During the last several months, The Michelli Experience added a new division – Business Supercharged (consulting/coaching services for an exclusive group of entrepreneurs and mid-sized business leaders). is a professional speaker and chief experience officer at The Michelli Experience. Lessons from Mr. Buffett.

2018 45

2018 Consulting Automotive 2017 45

Michelli Experience

FEBRUARY 10, 2016

I carry that evaluation process through every touch point with a brand including if/how they solicit feedback from me about their service delivery. Ask questions that show the customer you want to serve them better not that you are asking them to help you build a business that will make you more profitable.

Feedback 53

Feedback Consulting Customers Presentation 53

Michelli Experience

NOVEMBER 8, 2017

In fact, I work with consulting clients to look at the authenticity and impact of word choices across all aspects of their sales or service delivery. But two-thirds of marketers view loyalty programs as a way for consumers to demonstrate their loyalty to brands. Personal Benefits. Dr. Joseph A. Michelli, Ph.D.

Customer Experience 45

Customer Experience Loyalty Programs 2003 Loyalty 45

Michelli Experience

JULY 4, 2017

is a professional speaker and chief experience officer at The Michelli Experience. A New York Times #1 bestselling author, Dr. Michelli and his team consult with some of the world’s best customer experience companies. Michelli, Ph.D. Follow on Twitter: @josephmichelli.

Consulting 45

Consulting Customers Customer Experience Customer Experience Design 45

Michelli Experience

JANUARY 3, 2018

During the last several months, The Michelli Experience added a new division – Business Supercharged (consulting/coaching services for an exclusive group of entrepreneurs and mid-sized business leaders). is a professional speaker and chief experience officer at The Michelli Experience. Lessons from Mr. Buffett.

2018 40

2018 Consulting Automotive 2017 40

Michelli Experience

MARCH 27, 2018

I lay no claim to my prognostic ability, but when it comes to the future of customer experience delivery, I’m willing to venture an educated guess. Will I ENJOY the shopping experience at the store such that it would be a welcome break from being home? Most brands will likely have an online and in-store shopping experience.

Customer Experience 49

Customer Experience Retail Consulting Customers 49

SurveySensum

JULY 14, 2020

Customer Experience – The new focus of 2020! Customer Experience has become a top priority for businesses in 2020. It is now considered to be the key brand differentiator and a critical factor for your brand’s success and revenue growth. LinkedIn : [link]. Website : [link]. LinkedIn : [link].

2020 132

2020 Customer Experience Magazine Consulting 132

Michelli Experience

MARCH 16, 2016

Then again, I’m reminded of the Gallup research captured in the book Human Sigma: Managing the Employee-Customer Encounter which suggests that while there is a high correlation between employee engagement and customer engagement that relationship IS NOT CAUSAL. Here’s a short-list of what “People Obsessed” leaders do.

Engagement 56

Engagement Books Culture Connections 56

Michelli Experience

DECEMBER 23, 2015

Here’s an example from Mercedes-Benz USA (MBUSA) – the focus of my recent book Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way. However, the dealership experience in the United States (how do I put this delicately) ….was Each area offers different benefits to customers.

Customer Experience 45

Customer Experience 2012 2014 Customer Satisfaction 45

Michelli Experience

JULY 27, 2016

I have been involved with Starbucks since 2004, beginning with initial research I conducted for my first of two books about them (The Starbucks Experience). In addition to partner engagement, leadership is also targeting customer experience enhancements driven by process changes and technology deployment.

2004 45

2004 Leadership Reference Books 45

Michelli Experience

JUNE 7, 2016

Muhammad Ali was not only a civil rights advocate and exceptionally talented boxer – he was and will be an enduring brand. From an advertising perspective, his equity extended in commercial endorsements of brands like Louis Vuitton, Porsche, Apple, Coke, Gatorade, and Pizza Hut.

Advertising 72

Advertising Brands Presentation Management 72

Michelli Experience

APRIL 27, 2016

As a professional speaker, I envisioned possible stage benefits from learning improvisational comedy skills but I hadn’t appreciated the benefits that improv training would provide me in my role as a leader or as a consultant charged with helping organizations increase the quality of experiences they provided to their customers.

Hotels 45

Hotels Consulting Books Employee Experience 45

Michelli Experience

JANUARY 24, 2017

Her category creation is reflected in marketing imagery and the design of the female-centric experience. Essentially blue ocean strategy centers around creating your own unique business category (like Cirque Du Soleil or Yellowtail Wine) which in turn makes traditional competition irrelevant. Patrice did just that in creating GAC.

2005 111

2005 Customer Centricity Automotive Social Media 111

Michelli Experience

DECEMBER 2, 2015

In business today, it takes leadership to build a business that consistently engages customers. If customers aren’t emotionally connected to your brand, through the experiences you provide, you will be vulnerable to offers and solicitations from your competitors. Such was the case for Mercedes-Benz!

Customer Experience 101

Customer Experience Customer Journey Mapping Leadership Hotels 101

Michelli Experience

JANUARY 6, 2016

Focus on making sure you resolve customer issues in ways that don’t just satisfy customers but that also make them “happy.” The White House Office of Consumer Affairs reports than when a brand resolves a dispute in ways that leave customers “happy,” those customers typically tell 4 to 6 people about the brand’s service recovery.

Customer Experience 45

Customer Experience 2016 Competitive Advantage Definition 45

Michelli Experience

MAY 4, 2016

This blog is about relevant messaging throughout the journey your customers have with your brand. Much of a customer’s journey with a brand depends on the words and images that they encounter in marketing, shopping, and post-sale. I’ll leave all that to the theologians. Therein comes Pope Francis!

Connections 45

Connections Download Brands Reference 45

Michelli Experience

JULY 4, 2017

is a professional speaker and chief experience officer at The Michelli Experience. A New York Times #1 bestselling author, Dr. Michelli and his team consult with some of the world’s best customer experience companies. Michelli, Ph.D. Follow on Twitter: @josephmichelli.

Insurance 45

Insurance Consulting Books Customers 45

Michelli Experience

AUGUST 3, 2016

However, there is a community of very successful artisan donut shops thriving and skyrocketing in the shadow of the omnipresent Dunkin Donuts brand. In the United States the GIANT in the world of DONUTS is…drum roll,please…. You guessed it Dunkin Donuts. For the sake of brevity, I will feature just one of those shops: The Salty Donut.

Reference 45

Reference Brands Events Blog 45

Michelli Experience

FEBRUARY 2, 2016

Ask your customers about their satisfaction with how your team served them at those important contact points. Also inquire about your customers’ perception of their relationship with your people and brand (e.g. net promoter score, customer effort assessment, and likelihood to repurchase).

Net Promoter Score 75

Net Promoter Score Healthcare Books Feedback 75

Michelli Experience

MARCH 9, 2016

You might even name some of the other “typical suspects” on the list of legendary employee-obsessed brands like….Wegmans, That brand would be the name of my client (one who moved up from the #3 position on Fortune ’s list last year in it’s first year of eligibility) to the place right behind #1 Google.

Magazine 45

Magazine Engagement Insurance Loyalty 45

Michelli Experience

MARCH 11, 2016

Modern shoppers are fully engaged with their devices, and they’re preferring brand providers capable of offering text-heavy engagement platforms. Every day, more consumers enter long-term brand programs with friends and family. Check out Cafe Rouge Express running a mobile loyalty campaign: Image credit: rippll.co.

Technology 56

Technology Marketing Loyalty Programs Multi-Channel 56

Michelli Experience

MARCH 2, 2016

In those days of yore, leaders were concerned about decreasing product value by giving away a 13 th drink to customers who had purchased 12. There is nothing like a recession for brands to embrace the need to reward customers for loyal behavior.

Loyalty Programs 45

Loyalty Programs Loyalty 2004 Rewards Programs 45

Michelli Experience

AUGUST 31, 2016

While other brands like Polaroid or Blockbuster have run into a bit of a complacency trap (thinking that what brought them success would also assure them sustainability), Domino’s restlessly agitates their industry by rethinking their product and their delivery platform. If not, I think the pizza giant it worthy of study.

Technology 75

Technology Travel 2015 Innovation 75

Michelli Experience

NOVEMBER 22, 2016

With increased automation (self-serve kiosks and online transactions struggle to communicate gratitude) there is a ripe opportunity to create differentiation as the “grateful” brand. In my company, The Michelli Experience “gratitude” has been a core value since our inception.

Consumers 85

Consumers Communication Brands Marketing 85

Michelli Experience

JUNE 1, 2016

According to a recent comprehensive international study conducted by Accenture , 52% of customers reported that poor customer service caused them to switch from one brand to another in the past year. alone that “switching” behavior means poor service costs brands over 1.6 In the U.S. trillion dollars.

Advertising 49

Advertising Poor Customer Service Culture Customer Service 49

Michelli Experience

FEBRUARY 7, 2017

I’ve suggested that customers will resist “robots” and I’ve based my thinking in part on the “uncanny valley” hypothesis which postulates that the more robots look like humans the less humans will feel comfortable with them. I have been slow to accept that, from a service perspective, humans will ever be replaced by computers.

Customer Service 108

Customer Service Customers Interaction Social Media 108

Storyminers

MAY 16, 2016

In particular, a sleek, high-speed design is crucial when developing websites to fit mobile devices; in order to ensure the user has the best possible experience. Major retail and ecommerce brands such as Tesco, EBay and Amazon are all prime examples of app optimisation and provide stellar user experience.

Retail 45

Retail 2016 Multi-Channel Travel 45