Beyond Philosophy

JANUARY 14, 2016

I maybe old fashioned but surely ensuring your Customers’ safety is your BIGGEST responsibility as a brand. In Brands We Trust—Until They Disappoint Us! Each one of these car companies is a well-known brand. As well known car brands, each of us has thoughts and feelings about them. We as consumers love brands.

Consumers 101

Consumers Brands Transportation Sports 101

Oracle

MARCH 30, 2020

Many brands are incorporating storytelling into their customer experience as a way to reach consumers in creative and compelling ways, and boost customer engagement. We asked consumers to provide their favorite brand storytelling examples, and here are 6 of them. Exceptional Brand Storytelling #1: Simple is better.

Brands 99

Brands Social Media Travel Sports 99

Avaya

APRIL 9, 2019

Sports marketing, sponsorship, fan engagement, player tech, these are all things that have come on heavy in recent years. Previously, sports were simply about the main media networks, the prime times, the most popular sports, and the players. But now… the business of sports has grown infinitely and means so much more.

Sports 51

Sports Entertainment Contact Center 2019 51

NetBase

MAY 2, 2019

For brands, netnography – also known as audience segmenting – can bring you just as close to consumers. If “just as close” sounds like an exaggeration, you’ve just uncovered what you’re missing in your engagement efforts – which impact your ability to convert via social media. Here’s how. Look Below the Surface.

2019 71

2019 Engagement Entertainment Sports 71

Oracle

SEPTEMBER 27, 2019

From market research and original data to visuals, brands use several tools to craft messages to consumers. But too many brands talk at consumers rather than connect with them. To avoid this fate, you can take an approach that makes your brand messaging much more compelling — storytelling. Tell a human story.

Engagement 63

Engagement Sports Multi-Channel Return on Investment 63

Maru Group

MARCH 16, 2021

But a focus on television broadcasting obscures the fact that the way people interact with sports is changing, with people embracing video highlights and moving away from watching entire games. Maru recently partnered with Variety magazine to produce an in-depth look into how people relate to sports. But its popularity is enduring.

Sports 52

Sports Innovation Events Social Media 52

BirdEye

DECEMBER 8, 2022

If you don’t know which platforms are available, you may be throwing away opportunities to make your brand a household name. We’ll also help you narrow down your target audience and determine which platforms can help boost your brand and get more followers. Let’s say you’re a business-to-consumer (B2C) company selling retail products.

Social Media 98

Social Media Brands Entertainment Connections 98

BlueOcean

DECEMBER 13, 2022

Salesforce research says consumers like us belong to 4.3 In fact, 56% of customers are more likely to buy from a brand if they belong to their loyalty program. According to Bond Brand Loyalty’s 2022 Loyalty Report , a new variable has entered the game that changes how customers view loyalty—that the “brand is loyal to me.”

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

SurveySparrow

APRIL 28, 2023

As a business owner or marketer, it’s essential to understand the psychology behind consumer buying behavior. Understanding consumer behavior is crucial for businesses to create effective marketing strategies that appeal to potential customers and lead to increased sales.

Consumers 52

Consumers E Commerce Advertising Social Media 52

QuestionPro Audience

MARCH 30, 2018

Many sports fans claim the only thing that gets them through the tedious month of March, when spring is so close you can taste it, is the NCAA Men’s Basketball Tournament, better known as March Madness. Brands know they have an opportunity to reach a large audience, and spend the month engaging consumers via social media and advertising.

Brands 76

Brands Sports 2017 2016 76

NetBase

JUNE 5, 2020

In this trend analysis, we’ll share consumer and market intelligence around: Top shows shifting to meet consumer desires for varied experiences in entertainment. Brand advertising budgets continuing to shift towards online and social media. 52% of all online brand discovery still happens in public social feeds.

Innovation 73

Innovation Brands Social Media Advertising 73

BirdEye

JULY 10, 2023

Customers and brand ambassadors aren’t the only prospects out there who can support your business. From Instagram influencers to big-name industry leaders, partnering with like-minded brands can help you unlock valuable new opportunities. Table of contents Why do brand collaborations work?

Brands 52

Brands Fashion Social Media Retail 52

SurveySparrow

JULY 4, 2021

Are they simply for getting your work done, or do you feel emotionally attached to the brand? Why do you use the same brand again and again when you have a lot of other options? And, what if we tell you to switch to a different brand? . And this happens because of emotional branding. . What Is Emotional Branding? .

Brands 52

Brands Social Media Advertising Connections 52

CSM Magazine

AUGUST 4, 2021

Inge De Bleecker, Vice President of CX at Applause reveals three ways brands can provide seamless and unforgettable user experiences across all platforms and devices. In particular, there are three best practices media brands should look to in order to deliver seamless and enjoyable experiences to captivated viewers across the globe.

Brands 52

Brands Entertainment Sports Multi-Channel 52

Kustomer

APRIL 25, 2022

More so than ever before, consumers are invested in making conscious purchase decisions, thoroughly researching the product, and receiving above and beyond customer service. In fact, among surveyed consumers, Kustomer found that 79% believe customer service is extremely important in deciding where to shop. Benefits of a CX strategy.

E Commerce 98

E Commerce E-support Net Promoter Score Sports 98

Maru Group

MAY 14, 2020

As nearly every major global sporting event has been canceled or suspended because of the coronavirus, sports fans are having to adapt and find new ways to channel their energy. One thing is clear, when live sports resume, it will bring with it an increasingly tech savvy fan base, eager for inclusion.

Sports 52

Sports 2020 Entertainment Events 52

Oracle

DECEMBER 20, 2018

Holiday traditions like Black Friday continue to engage shoppers across generations. However, where malls and parking lots were once the only congested places, now online waiting rooms contain consumers hoping to check big-ticket items off their lists. Hey, Alexa? Gen Z shops though voice search. But, what will they be buying?

Consumers 74

Consumers 2005 Apparel 2018 74

C Space

FEBRUARY 12, 2020

I am Brand: Q&A with Americus Reed II, Professor of Marketing, The Wharton School. When applied to branding and marketing, identity theory has the power to transcend traditional marketing techniques and the way we think about “brands.” And so, let’s celebrate life and who you are through sport. Americus Reed II.

Brands 52

Brands Marketing Sports Net Promoter Score 52

CSM Magazine

DECEMBER 22, 2023

Companies have traditionally relied on a mix of print and digital advertising, but now there’s a new approach that’s capturing consumers’ attention more effectively: out-of-home (OOH) advertising. Gamification adds an element of fun to regular billboards, such as turning it into a game to engage the public.

Connections 52

Connections Marketing Advertising Transportation 52

ShepHyken

APRIL 24, 2023

Top Takeaways: When an organization makes customers feel special by getting something that appears to be hard to get, they endear customers to the company and make them feel connected to the brand. When done right, incorporating scarcity can help brands create loyalty, excitement, and bond with their customers.”

Customer Experience 62

Customer Experience Sports Customer Relationships Consumers 62

Alida

APRIL 19, 2017

A renowned luxury fashion brand announces deep job cuts. Companies like Nordstrom, Walmart and Dick’s Sporting Goods actually plan to open more stores in the next 12 months. For many high-end companies, for instance, discounting prices will hurt both their revenue and their brand equity. How retailers are bucking the trend.

Retail 173

Retail E Commerce Sports Fashion 173

Eptica

AUGUST 11, 2015

Date: Wednesday, August 12, 2015 The importance of emotion to customer engagement. Similarly, Steve Peters , a high profile sports psychiatrist and author of The Chimp Paradox , has identified the importance of managing emotional parts of the human ego to support performance in everyday life as well as sport.

Customer Engagement 88

Customer Engagement Engagement Social Media Sports 88

transcosmos Information Systems

AUGUST 17, 2017

The business landscape is ever-evolving with the newest innovations and technologies that influence consumer needs and demands. Yes, it seems like a costly and time-consuming effort for businesses, but it’s worth it. A true omni-channel engagement experience extends beyond your brand’s universe.

Engagement 75

Engagement E Commerce Social Media Customer Experience 75

NetBase

OCTOBER 31, 2019

Capturing consumers’ attention is never easy. And both Taco Bell and KFC are coming at it full throttle, with costumes that capture attention and keep these brands top-of-mind as the holiday season starts. Once a brand truly understands its audience segments, the ideas flow like spice. And brands. But back to costumes!

Consumers 40

Consumers Sports Social Media Brands 40

NetBase

OCTOBER 31, 2019

Capturing consumers’ attention is never easy. And both Taco Bell and KFC are coming at it full throttle, with costumes that capture attention and keep these brands top-of-mind as the holiday season starts. Once a brand truly understands its audience segments, the ideas flow like spice. And brands. But back to costumes!

Consumers 40

Consumers Sports Social Media Brands 40

C Space

JULY 6, 2020

The Brand Move Roundup – July 6, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Three months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. That was just 1.2%

2020 52

2020 Brands Sports Hospitality 52

NetBase

JANUARY 16, 2020

And it could be a boon for brands moving fast enough to partner with them! A huge part of this involves them becoming financially independent as well, though likely with a degree of patronage and other royal perks: But if they truly seek financial independence, they have lots of options – and brands should be lining up to partner with them.

Brands 73

Brands Fashion Travel Sports 73

Beyond Philosophy

FEBRUARY 17, 2020

Messina coined the phrase Conversational Commerce in 2016 to describe all the changes happening in the way we interact with customers in the consumer marketplace. Specifically, it relates to how brands and consumers are going to communicate through messaging and social media. . Messina is an expert on this subject.

Social Media 166

Social Media Call Center 2016 Multi-Channel 166

C Space

MAY 4, 2020

The Brand Move Roundup – May 4, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. Weeks after Facebook invested $5.7

2020 52

2020 Brands Airlines E Commerce 52

Kustomer

JUNE 2, 2023

Its primary function might be to help families and friends stay in touch, but the app can also support brand-to-customer interactions via the WhatsApp Business application and WhatsApp API. It sports a strong feature suite for businesses, who have recognized its ability to make reaching customers as easy as texting. More than 2.5

Customer Retention 91

Customer Retention Omnichannel Sports Customers 91

Second to None

FEBRUARY 23, 2018

Advanced technology has opened up a new world of brand-to-customer communications, but simply upgrading your CX infrastructure is not enough to become an industry leader. Ultimately, non-technology focused moments throughout the customer journey will have the biggest impact on your brand’s ability to form relationships with customers.

Technology 54

Technology Brands Voice of Customer Communication 54

CSM Magazine

SEPTEMBER 6, 2019

A leading customer service provider has challenged businesses in the UK to change the way they think about customer interaction, amid rising levels of consumer dissatisfaction. Consumer brand Which? Sports Direct 54%. JD Sports 56%. to 14.3%, its highest ever level. WH Smith 50%. Homebase / Bunnings 53%.

Sports 53

Sports Poor Customer Service Brands Customers 53

BirdEye

MAY 24, 2023

And we’ll share creative referral program ideas you can use as inspiration for creating your own engaging referral strategies. Influencers have access to large, engaged audiences that are hungry for their ongoing content. But you can also think about longer-term goals like customer engagement and retention.

Social Media 98

Social Media Reference Sports Sales 98

CSM Magazine

JUNE 5, 2018

As millennials rise towards the movement of social responsibility, 70% of them claim to spend more on brands that support charitable causes. When it comes to brand purpose and social responsibility, evidence shows that “giving back” will also build profitable success. In fact, aiding in sponsorship is predicted to reach $2.14

Customer Engagement 40

Customer Engagement Engagement Sports 2016 40

SurveySensum

JULY 17, 2023

Do you have a favorite brand that you love to shop from even if you have absolutely no shopping requirements but go there just for the experience? Because I do and that brand for me is IKEA. Decathlon, a renowned sporting goods retailer, excels in this area. The same goes for the brand’s online store. But how to do that?

Retail 52

Retail Customer Experience Sports Customers 52

SurveySensum

JULY 17, 2023

Do you have a favorite brand that you love to shop from even if you have absolutely no shopping requirements but go there just for the experience? Because I do and that brand for me is IKEA. Decathlon, a renowned sporting goods retailer, excels in this area. The same goes for the brand’s online store. But how to do that?

Retail 52

Retail Customer Experience Sports Customers 52

Chadwick Martin Bailey

JANUARY 31, 2020

Key Takeaways from The Media Insights & Engagement Conference. The Media Insights & Engagement conference was held this week in New Orleans, and we heard some consistent themes that are impacting the media industry. Consumers desire something that resonates with them, even at the detriment of production quality.

Sports 52

Sports Entertainment Presentation Consumers 52