Alida

JANUARY 5, 2018

” Brand management becomes holistic. Thinking about the bigger picture isn’t anything new for CMOs, but Forrester says looking at their brand holistically will be imperative in 2018. This means making sure there’s consistency between what the brand is promising consumers and the experience that’s actually delivered.

2018 0

2018 Marketing Multi-Channel Advertising 0

TechSee

DECEMBER 19, 2018

While in theory, smart devices should be easier to set up – most are wireless and can be remotely connected; in reality, the setup of smart devices can present significant challenges to the consumer. Brands need innovative solutions to improve their customer’s unboxing experience and ensure that products are not returned unnecessarily.

Sales 84

Sales Wireless Download Innovation 84

TechSee

JULY 18, 2019

Imagine this scenario: It’s Amazon Prime Day and you’re thrilled to have snagged the limited-edition wireless streaming stereo system you’ve had your eye on. Now imagine this scenario: When your brand-new stereo system arrives, you open the box and find a DVD with a visual step-by-step guide to setting it up. Customer effort matters.

Customer Experience 207

Customer Experience Contact Center Wireless Loyalty 207

GetFeedback

MARCH 11, 2019

Your customers receive SMS from a lot of people and brands, so even if you’ve sent a customer a survey or promotion via text before you should still introduce yourself. SMS is like email, in that there are regulations that stop companies from sending consumers unwanted messages. Make an introduction. a satisfaction survey.

Wireless 170

Wireless Feedback Consumers Omnichannel 170

Tricia Morris

OCTOBER 19, 2015

For the first time in the history of Forrester Research’s North American Consumer Technographics Customer Life Cycle Survey , consumers now say they are using self-service FAQ pages on a company’s website for customer service more often than speaking with a live agent on the phone. Read the full report here.

Wireless 89

Wireless Customer Service 2015 2016 89

TechSee

OCTOBER 16, 2018

The Consumer Challenge. While in theory, smart devices should be easier to set up – most are wireless and can be remotely connected; in reality, the setup of smart devices can present significant challenges to the consumer. Companies have taken notice of consumer preference for self-service. The Enterprise Challenge.

Wireless 138

Wireless Call Center Consumers Entertainment 138

Tricia Morris

FEBRUARY 26, 2016

Says Nucleus Research vice president Rebecca Wettemann who led the research and reporting: “Customer service continues to be a key differentiator for companies of all sizes, and the technologies to support customer service have evolved almost as quickly as consumer demands and expectations for new service channels.

Net Promoter Score 40

Net Promoter Score Customer Service Brands Wireless 40

InMoment XI

AUGUST 21, 2012

The range of opinions made me laugh, many of which clearly reflected the writer’s personal perception (both good and bad) of the brand rather. Recently I was reading Apple’s earnings announcement from a few weeks ago (which for once didn’t blow away expectations) and the mountain of analysis by various tech and Wall Street experts.

Wireless 200

Wireless Consumers Article Brands 200

InMoment XI

AUGUST 21, 2012

The range of opinions made me laugh, many of which clearly reflected the writer’s personal perception (both good and bad) of the brand rather. Recently I was reading Apple’s earnings announcement from a few weeks ago (which for once didn’t blow away expectations) and the mountain of analysis by various tech and Wall Street experts.

Wireless 200

Wireless Consumers Article Brands 200

InMoment XI

AUGUST 21, 2012

The range of opinions made me laugh, many of which clearly reflected the writer’s personal perception (both good and bad) of the brand rather. Recently I was reading Apple’s earnings announcement from a few weeks ago (which for once didn’t blow away expectations) and the mountain of analysis by various tech and Wall Street experts.

Wireless 200

Wireless Consumers Article Brands 200

Chadwick Martin Bailey

DECEMBER 7, 2020

Chris has over twenty years of high-tech, telecom, and media industry expertise across a range of game-changing initiatives, including market segmentation, new product development, brand positioning, marketing effectiveness and customer loyalty optimization. What brought you to work at/in Technology & Telecommunications?

Wireless 52

Wireless Telecommunications Magazine Innovation 52

TechSee

JANUARY 7, 2020

Accenture reports that 77% of consumers are no longer loyal to any particular brand, telcos must work harder than ever to retain their customer bases. With the telecommunications industry at saturation point, and with services largely commoditized, providers suffer from exceptionally high rates of churn.

Customer Retention 136

Customer Retention Telecommunications Loyalty Programs Wireless 136

C Space

NOVEMBER 28, 2018

We invited more than 1,000 consumers from Hatch — our proprietary mobile platform that allows consumers to answer critical business questions and engage with leading brands — to take a picture of something they think won’t exist in five years’ time, explaining why they think so and what they think will replace it.

Wireless 45

Wireless Sports Healthcare Consumers 45

Magellan Solutions

MARCH 11, 2020

As of 2019, Verizon Wireless is the largest wireless telecommunications provider in the US. Procter & Gamble, or P&G, is one of the world’s biggest consumer goods corporations. Almost all P&G brands are known to outsource part of their operations, including sales. Procter & Gamble.

Sales 52

Sales Wireless Telecommunications Insurance 52

ShepHyken

JANUARY 22, 2018

The authors started by surveying 400,000 customers who interacted with brands in the airline and wireless industries to find out how much more customers would spend if they received better service. My Comment: Here is a tale of two brands that promises a hassle-free “No Questions Asked” return policy.

2018 90

2018 Article Customer Service Wireless 90

Beyond Philosophy

SEPTEMBER 29, 2015

And also, what a poor UX means to your brand. But there’s another important message here, straight from the consumers’ thumbs, and it’s important for digital marketers to hear it: You are ruining your online CX with obnoxious ads. And that reflects poorly on the brand that bought the ad and the site running it.

Wireless 139

Wireless Advertising 2015 Reference 139

Magellan Solutions

MAY 3, 2022

As the lifeblood of most industries, there is no wonder why even the largest multinational companies aim to attract and please as many consumers as they can. In Microsoft’s State of Global Customer Service Report , 95% of respondents named customer service as an important factor in choosing and being loyal to a brand. Utility Sector.

Call Center 81

Call Center Telecommunications Banking Financial 81

Eptica

AUGUST 19, 2015

Author: Derek Lewis Recent Forrester research pointed out the importance of understanding customer emotion and creating empathy with consumers if brands are going to deliver a successful customer experience. This was backed up by Eptica ’s study ‘ The Power of Linguistics: Consumers vs. Agents: Can the Gap be closed?

Customer Service 85

Customer Service Wireless 2015 Contact Center 85

Myra Golden

DECEMBER 10, 2018

Two months ago I switched my company’s wireless carrier from AT&T, a relationship we’d had for nineteen problem-free years, to a low-cost competitor. Consumers want a similar thing when doing business with you. We made the switch for one reason: To cut costs. ” The LTE service was laughable. Are you reliable?

Workshop 49

Workshop Wireless Customer Experience Interaction 49

Think Customers

NOVEMBER 7, 2019

The next generation of cellular networks—also known as 5G—is set to greatly enhance the speed, connections, and responsiveness of wireless devices. adult spends nearly four hours using a smartphone each day, 5G will have a significant impact on consumer behavior and offer new levels of data-driven engagement. Real-time personalization.

Customer Experience 40

Customer Experience 2025 Wireless Customer Journey Mapping 40

PeopleMetrics

JULY 17, 2018

Consider a telecommunications company whose business model is signing up customers for a one-year contract for various wireless services. This feedback is especially important in business-to-consumer (B2C) industries, such as hotels and restaurants. Market Research vs. VoC.

Measurement 210

Measurement CEM Telecommunications 2001 210

Magellan Solutions

APRIL 16, 2020

Procter & Gamble, or P&G, is one of the world’s biggest consumer goods corporations. Almost all P&G brands are known to outsource part of their operations, including sales. For example, P&G’s cosmetic brand Olay outsources some of their sales operations to international service providers. Wyndham Destinations.

Telecommunications 82

Telecommunications Wireless Automotive 2002 82

Eptica

OCTOBER 30, 2015

Its survey found that consumers rated the public transport (including train operators), utility, insurance and broadband sectors, as worst for customer experience and service. Consumer expectations are always rising , and they will judge every sector against the best. These findings provide an important lesson.

Customer Experience 75

Customer Experience Transportation Insurance 2015 75

Eptica

AUGUST 5, 2016

Based on consumer research into how customer experience strengthens loyalty, it shows both individual company scores and how the wider economy is performing. Overall CX is improving Since the last report in Q3 2015 18% of the 319 brands surveyed had improved their scores significantly. This shows in their performance within the Index.

2016 50

2016 Wireless Social Media Contact Center 50

Gravy Analytics

JULY 23, 2019

Launched in 1994, T-Mobile is now one of the largest wireless networks in the U.S. Today, the “Live Mas” brand serves more than 2 billion customers value-priced burritos and tacos. Today, the “Live Mas” brand serves more than 2 billion customers value-priced burritos and tacos. Audience Targeting. Measuring Campaign Performance.

Advertising 40

Advertising Wireless Retail Measurement 40

Beyond Philosophy

APRIL 6, 2016

We’ve seen this in the past with directly competitive product and service feature-for-feature advertising and marketing; and we are still identifying it in such sectors as automotive, retailing, cable television, banking, and wireless lelecom. So, in benchmarking gamification efforts of a peer, an organization may take up similar approaches.

Wireless 94

Wireless Loyalty Programs Automotive Consulting 94

Tricia Morris

JUNE 19, 2015

While many brands and organizations are stepping up and keeping up when it comes to multichannel customer service , it’s the transition between channels where service often stumbles, causing extra frustration for customers, even those who wanted to save time and effort by serving themselves. Make it easy to make contact.

Customer Service 77

Customer Service Chief Customer Officer Wireless Webinar 77

Beyond Philosophy

NOVEMBER 29, 2014

With a cry for solidarity from consumers across the U.S. A large part of what that means to us is to not open any of our GameStop, SimplyMac, Spring Mobile or Cricket Wireless U.S. Social media feeds across the USA are sporting this meme. I wonder, has Black Thursday officially replaced Black Friday?

Social Media 117

Social Media Wireless Retail 2012 117

C Space

JULY 23, 2021

Since the start of COVID in March 2020, with our partners at Interbrand , C Space has been engaging in an ongoing dialogue with consumers around the world to understand how people are changing on the inside, as the world changes around them from the outside. . This shift is a hard one for brands to get right. But take a look at Ford.

Fashion 52

Fashion Wireless Brands Connections 52

Eptica

APRIL 20, 2017

The IoT will also have a major impact on customer experience, bringing both opportunities and challenges to brands, centered around four key areas: 1. Overcoming the security challenges Consumers are rightly very protective of their personal data, and ensuring the highest levels of security is critical to mass adoption of the IoT.

Customer Service 50

Customer Service Wireless 2017 2018 50

Tricia Morris

JULY 29, 2016

consumers surveyed about the customer experiences of more than 300 well-known brands, 1% of the 319 brands evaluated garnered an Excellent rating – a zero percent increase from 2015. Just 17% of the brands’ customer experiences ranked in the next-best category (Good), with the majority (59%) sitting at OK.

Customer Experience 57

Customer Experience 2016 Wireless Webinar 57

SaleMove

OCTOBER 31, 2018

Plenty of similar research backs him up: An American Express study showed that 33% of those surveyed would consider ditching a trusted brand after just one bad customer-service experience, while another report found that 59% of folks might tolerate a handful of customer service frustrations before they move on. It Was Too Complicated.

Customer Service 40

Customer Service Wireless Poor Customer Service Customer Service Representative 40

SaleMove

OCTOBER 31, 2018

Plenty of similar research backs him up: An American Express study showed that 33% of those surveyed would consider ditching a trusted brand after just one bad customer-service experience, while another report found that 59% of folks might tolerate a handful of customer service frustrations before they move on. It Was Too Complicated.

Customer Service 40

Customer Service Wireless Poor Customer Service Customer Service Representative 40

SaleMove

OCTOBER 31, 2018

Plenty of similar research backs him up: An American Express study showed that 33% of those surveyed would consider ditching a trusted brand after just one bad customer-service experience, while another report found that 59% of folks might tolerate a handful of customer service frustrations before they move on. It Was Too Complicated.

Customer Service 40

Customer Service Wireless Poor Customer Service Customer Service Representative 40

Magellan Solutions

MAY 6, 2020

As the lifeblood of most industries, there is no wonder why even the largest multinational companies aim to attract and please as many consumers as they can. In Microsoft’s State of Global Customer Service Report , 95% of respondents named customer service as an important factor in choosing and being loyal to a brand. Utility Sector.

Call Center 52

Call Center Telecommunications Banking Financial 52

Beyond Philosophy

APRIL 6, 2016

We’ve seen this in the past with directly competitive product and service feature-for-feature advertising and marketing; and we are still identifying it in such sectors as automotive, retailing, cable television, banking, and wireless lelecom. So, in benchmarking gamification efforts of a peer, an organization may take up similar approaches.

Wireless 60

Wireless Loyalty Programs Automotive Consulting 60

Guavus

FEBRUARY 11, 2019

Not even Google can rival the wealth of consumer data that communication service providers (CSPs) have at their fingertips. A study conducted by Ovum Research last year, for example, found that 67 percent of brands consider telecom operators a better original source of data insights than Google, Apple, and Samsung.

Insights 51

Insights Marketing Customer Experience 2018 51