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Brand Equity: What It Is, the Benefits, and How to Build It

InMoment XI

For example, if a customer is looking for a quick OTC pain reliever, they may turn to Tylenol over a drugstore generic alternative because they know the brand and trust it. That is the essence of brand equity. The better your brand equity, theoretically the better your company will perform in sales and public perception.

Brands 492
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The complete guide to social media management for modern businesses

BirdEye

Social media has completely changed the way we communicate and connect with one another over the past two decades. Social media is also a powerful marketing tool used by businesses of all sizes. It’s especially important for local businesses looking to connect with their communities and grow their customer base.

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User Feedback: Definition, Importance and How to Collect it

SurveySparrow

It includes opinions, thoughts, suggestions, and any reviews they have about your product, service, or brand. User feedback can be collected through various methods such as surveys, interviews, usability testing, and even social media interactions. This helps a brand discover and segment its target audience and pain points.

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The Definition of Predictive Analytics in 2019

CloudCherry

Predictive analytics is a branch of business intelligence that takes customer data and behaviors from within your application, analyzes them, and produces predictions on future paths your customers might take or emotions they might feel towards your brand. Customer Sentiment. Do women just dislike your brand?

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Psychographic Segmentation: Definition, Examples, Categories

SurveySparrow

Brands divide its customers based on psychographic segmentation. The way we buy, the careers we choose, the brands we are loyal to, and even the movie stars that we look up to are determined by this. If a beer brand discovers that its customers enjoy watching sports, it can use this in its ad campaigns.

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Decoding demographics: Best audience insights tools for maximum reach 

BirdEye

Audience insights tools help businesses go beyond the basic demographics and explore aspects like customer buying behavior, interests, brand loyalty, content preferences, and values, to name a few. Segment the target audience base How you sell the same product to someone in Texas vs. someone in New York will differ considerably.

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How to add an admin to a Facebook page – Complete guide

BirdEye

A well-run Facebook page can help you reach a wide target audience, connect with your customer base, and grow your business faster with Facebook groups. The benefits of adding an administrator to Facebook Adding an admin to your Facebook page definitely lightens the workload of a business owner.