eglobalis

JUNE 12, 2023

The Rising Tide of Brand Purpose in B2B , The time of brand purpose The post The Rising Tide of Brand Purpose in B2B appeared first on Eglobalis.

B2B 318

B2B Brands Customer Relationships Measurement 318

BlueOcean

DECEMBER 13, 2022

Check your wallet (digital and/or physical) – do you have loyalty cards for your favorite retail outlets? loyalty programs on average. Ulta tells a similar story— 95% of their revenue comes from their loyalty program members. The data is clear—loyalty pays… but it is often harder to achieve than it looks.

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

eglobalis

JULY 25, 2024

Customer experience (CX) has become a critical differentiator in today’s competitive market, influencing customer loyalty and overall business success. This article explores the reasons behind this disparity, examining factors such as cultural differences, investment levels, regulatory environments, and innovation adoption rates.

Customer Experience 401

Customer Experience Innovation Customer Centricity Culture 401

CX University

APRIL 16, 2024

The Rise of the Conscious Consumer In today’s competitive business landscape, customer loyalty has become a critical factor for success. As consumers become increasingly discerning, the alignment between a company’s values and the personal values of its customers has emerged as a significant driver of loyalty.

Loyalty 52

Loyalty Brands Consumers Social Media 52

InMoment XI

MAY 3, 2024

Foot Locker stands out as a beacon of innovation and customer-centricity. FLX Membership Programme Data: Analysis of member behaviour and preferences to enhance loyalty programme offerings. Elevating Acquisition and Retention Central to Foot Locker’s CX strategy is its loyalty programme, FLX.

Retail 260

Retail Return on Investment ROI Customer Centricity 260

eglobalis

OCTOBER 21, 2024

Always demonstrating the final results of customer conversations as a solution also contribute to customer trust in your brand. When companies fail to engage with negative posts, they not only miss an opportunity to turn the situation around but also risk damaging their brand perception. Should You Delete Negative Comments?

Social Media 416

Social Media Feedback Engagement B2B 416

InMoment XI

AUGUST 17, 2023

Happy customers become brand advocates, fueling growth through positive customer feedback. By using the Net Promoter Score system as your compass, you can gain a better understanding of what drives customer loyalty and satisfaction. During challenging times, customers appreciate brands that provide assistance and support when needed.

Net Promoter Score 493

Net Promoter Score NPS Customer Satisfaction Roadmap 493

C3Centricity

SEPTEMBER 17, 2024

CPG leaders (Consumer Goods Companies) understand that delivering exceptional consumer experiences is crucial for distinguishing their brands. This strategy is particularly vital for CPG companies given the direct impact on consumer choices and brand loyalty. times faster than industry peers.

E Commerce 62

E Commerce Loyalty Social Media Consumers 62

InMoment XI

AUGUST 1, 2024

Customer sentiment is the emotions and attitudes expressed by customers towards a brand, product, or service. It includes both positive and negative feelings, like satisfaction, frustration, loyalty, and disappointment. Understanding how customers feel about your brand can help you identify strengths and areas for improvement.

Measurement 260

Measurement Hotels Social Media Hospitality 260

SurveySensum

OCTOBER 28, 2024

Some say it can reveal everything from customer loyalty to future revenue growth. Well, I believe it to be true… Companies with a high NPS grow twice as fast as their competitors, and in a world where customer loyalty directly influences your revenue, that’s no small feat. NPS is a legend in the world of CX KPIs.

NPS 52

NPS Loyalty Demo Customer Satisfaction 52

eglobalis

APRIL 24, 2023

$402bn is on the table for brands that simplify their CX and EX – Customer experience The post U$ 402bn is on the table for brands that simplify their CX and EX – here’s why appeared first on Eglobalis.

Brands 325

Brands Customer Experience Customer Relationships Measurement 325

Ann Michaels and Associates

JULY 26, 2024

Improve Product and Service Quality: Continuously innovate and improve your products and services to meet customer expectations. Engage with Customers: Build a community around your brand through social media, forums, and events. Offer loyalty programs, exclusive offers, and incentives to reward repeat customers.

Loyalty 52

Loyalty Net Promoter Score Social Media Customer Journey Mapping 52

eglobalis

OCTOBER 9, 2024

Clayton Christensen old quote: “Customers don’t buy products; they hire them to do a job.” – This quote from the father of “disruptive innovation” highlights the idea that customers’ needs are more about solving a problem or fulfilling a job rather than just wanting specific features. Let me know your thoughts and experiences.

Feedback 443

Feedback ROI Innovation B2B 443

ShepHyken

MAY 26, 2023

This week, we feature an article by Zsuzsa Kecsmar, CMO and Head of Partnerships of Antavo , a software company that manages brand loyalty and retention programs. She writes about next-generation loyalty programs and how they can enhance customer experience.

Loyalty Programs 62

Loyalty Programs Loyalty Customer Experience Customer Centricity 62

Optimove

OCTOBER 15, 2024

Bias and Discrimination : AI models trained on biased data can perpetuate these biases in marketing strategies, leading to unfair targeting or exclusion of specific demographic groups and ultimately harming brand reputation. If a brand uses AI to track user behavior too closely, customers may feel their privacy is violated.

Innovation 52

Innovation Marketing 2012 Download 52

SurveySensum

AUGUST 6, 2024

Did you know that 73% of customers are more likely to trust a brand they already know? When it comes to creating strategies to make customers keep coming back to you, brand awareness is your way in. Brand awareness is what makes your brand stand out among your competitors. What is a Brand Awareness Survey?

Brands 52

Brands Marketing Demo Loyalty 52

Win the Customer

SEPTEMBER 12, 2023

In this blog post, we’ll explore strategies that traditional businesses can adopt to innovate in customer experience. Embracing Technology: A Gateway to Innovation 1. McKinsey highlights that this approach has been a game-changer for numerous established businesses looking to innovate in customer-centricity.

Innovation 59

Innovation Customer Experience Loyalty Programs Customer Centricity 59

eglobalis

OCTOBER 1, 2024

Introduction: The Need for a Non-Siloed Organization Silos within an organization have long been a barrier to innovation, efficiency, and customer satisfaction. This encourages both departments to work together to enhance customer loyalty, understanding that improved retention directly impacts revenue.

2020 339

2020 Customer Journey Mapping Culture Innovation 339

SurveySensum

JULY 17, 2024

Creating such an impact cannot be with one-time users, it requires an army of loyal customers who are not only loyal to the brand but also are volunteer brand advocates. Verizon Loyalty Discount Program While not widely advertised, Verizon utilizes targeted loyalty discount programs offered directly to prepaid customers.

NPS 52

NPS Wireless Loyalty Telecommunications 52

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. What really stood out is which brands were pulling off these feats.

Magazine 52

Magazine Loyalty Innovation 2020 52

Lithium

MAY 24, 2022

Lyft's innovative 'Bike Angels' program, and more! What goes into actually 'caring' about Customer Experience. Why Community makes perfect sense to 'operationally' help a business. How has Lyft evolved to accommodate Social in their business.

Loyalty 96

Loyalty Brands Consulting Innovation 96

Experience Investigators by 360Connext

APRIL 23, 2024

Leading customer experience efforts within a larger business strategy can offer a blueprint for fostering customer loyalty, enhancing customer (and employee) retention, and ultimately, driving brand loyalty. This requires a culture of innovation, and customer experience innovation is a known differentiator in the market.

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

Happy or Not

AUGUST 21, 2024

A striking 79% of consumers report a strong relationship with their favorite brands, whether through memberships, loyalty programs, or branded subscriptions. These loyalty avenues pay off, enabling customers to deepen their loyalty and investment.

Loyalty 36

Loyalty Retail Rewards Programs Loyalty Programs 36

CSM Magazine

APRIL 19, 2021

Xpedition , the Microsoft Dynamics Gold partner and trusted solution provider to the fashion and apparel sector, is partnering with Voyado the committed CRM challenger and natural choice for retailers in the Nordics, to supply a powerful cloud-based platform that enables retailers to create strong brand loyalty. About Voyado.

Fashion 72

Fashion Loyalty Apparel 2004 72

Oracle

AUGUST 19, 2020

What recent retail innovations have you seen that allow for a great shopping experience? We asked CX professionals that question, and they let us in on the most notable retail innovations they’ve recently experienced. Retail Innovation #1: IoT enhancements. Retail Innovation #2: Video review functionality.

Retail 85

Retail Innovation Virtual Agent Loyalty Programs 85

SurveySensum

FEBRUARY 1, 2024

Trustpilot says 9 out of 10 people read reviews before buying something, and 66% trust a brand more if they see good online reviews. But the real magic happens when we turn this product feedback into practical steps for innovation. So, it’s super important to listen to the voice of the customer.

Innovation 52

Innovation Feedback Multi-Channel Demo 52

Alida

SEPTEMBER 22, 2016

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. The two-day annual conference featured keynotes and presentations by some of the world’s leading customer-centric brands. Embrace the authenticity challenge.

2016 267

2016 Innovation Marketing Insights 267

Currency Alliance

OCTOBER 12, 2020

That type of simple recognition goes a great way in building loyalty with customers. This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

SurveySensum

AUGUST 20, 2024

Using NPS to measure customer satisfaction and loyalty is a simple but effective way to make improvements based on real feedback. Build Loyalty through Community Engagement Credit unions strategically engage with their community to build loyal members. Are you struggling to gauge your customers’ true satisfaction?

NPS 52

NPS Loyalty Banking Omnichannel 52

Feedbackly

JUNE 3, 2024

If brands need to step up their game in serving their customers better, they need to look at ways to connect with their clientele at a deeper and more meaningful level. Credits: Nike Perhaps, no brand has mastered the art of selling emotions as Nike. Such campaigns are highly persuasive and nudge customers to be loyal to the brand.

Brands 52

Brands Marketing 2005 Connections 52

ShepHyken

MARCH 11, 2024

This episode of  Amazing Business Radio with Shep Hyken  answers the following questions and more: How can businesses create experiences that get repeat business and nurture brand loyalty? How can businesses think outside the box to create fan-like loyalty among their customer base?

Customer Experience 150

Customer Experience Entertainment Loyalty Customer Centricity 150

SurveySensum

JANUARY 16, 2024

Here’s the thing: Customer-centric brands are 60% more profitable than those that are not. In this article, we’ll share with you the importance of customer feedback for product development and business innovation. That results in customer support and loyalty—A win-win for both parties! Let’s dive right in!

Innovation 52

Innovation Feedback Social Media Demo 52

SurveySensum

JANUARY 16, 2024

Here’s the thing: Customer-centric brands are 60% more profitable than those that are not. In this article, we’ll share with you the importance of customer feedback for product development and business innovation. That results in customer support and loyalty—A win-win for both parties! Let’s dive right in!

Innovation 52

Innovation Feedback Social Media Demo 52

Currency Alliance

FEBRUARY 20, 2023

This article on the loyalty rules engine is probably the second-most important article I will ever write on loyalty marketing*. It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. Brands no longer need to be held hostage by legacy rules engines.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

CSM Magazine

MARCH 26, 2024

Brand identity is fundamental to success, representing how consumers perceive and experience a company. These centers, where customers engage with a company, hold significant influence over brand identity. The interactions they have with customer support agents profoundly influence their perception of the brand.

Contact Center 52

Contact Center Brands Social Media Call Center 52

Interactions

APRIL 19, 2023

There is no question that customer trust drives brand loyalty, engagement, exclusivity, and building lasting customer relationships. ” The post Embracing the Fusion of Authenticity, Trust, and Customer Loyalty appeared first on Interactions. Edelman ) 71% of customers will bail on you if they lose trust. (

Loyalty 62

Loyalty Fashion Healthcare Contact Center 62

Alida

MARCH 27, 2018

With more than 200 leaders in insight, innovation, marketing and customer experience in attendance, the luxurious MO was the perfect location for the sold-out, informative event. “Customer loyalty comes from the heart, as opposed to the mind… you have an emotional bond with the customer.”

Brands 124

Brands Hotels Rewards Programs Insurance 124