Currency Alliance

FEBRUARY 15, 2018

Retail brands can be saved; but not by conventional retail strategy. This is tantamount to shrinkage – because as the economy expands to accommodate new services and innovative customer experiences, retail occupies an ever smaller market share. Tesco had once been considered a market leader in launching its loyalty program.

Retail 110

Retail Brands Banking 2015 110

Alida

APRIL 19, 2017

A renowned luxury fashion brand announces deep job cuts. America has way too many malls, and the decline is an inevitable correction of the market. Companies like Nordstrom, Walmart and Dick’s Sporting Goods actually plan to open more stores in the next 12 months. How retailers are bucking the trend.

Retail 173

Retail E Commerce Sports Fashion 173

C Space

SEPTEMBER 21, 2020

The Brand Move Roundup – September 18, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. In early March we began reporting daily on how brands were dealing with Covid-19. We created a monster.” Mouret was an early adopter of online retail.

2020 40

2020 Brands Sports Fashion 40

SuiteCX

JUNE 15, 2017

Investments in customer loyalty are booming. Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor.

ROI 40

ROI Measurement Marketing Loyalty Programs 40

SuiteCX

JUNE 15, 2017

Investments in customer loyalty are booming. Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor.

ROI 40

ROI Measurement Marketing Loyalty Programs 40

ProProfs Chat

OCTOBER 25, 2019

With so many options in the market, brands find it challenging to cultivate long term business relationships with their customers. But for a brand to reach that level, earning long-term loyalty becomes a thriving factor. Create custom floor mats with their favorite color or sports team’s logo. #3: Boost sales.

Customer Relationships 56

Customer Relationships Loyalty Programs Loyalty 2010 56

C Space

JULY 21, 2020

The Brand Move Roundup – July 21, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Four months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. on July 21.

2020 52

2020 Brands Transportation 2002 52

Stella Connect

SEPTEMBER 14, 2021

Earlier this year I took my sports bike to the garage for some basic maintenance — new clutch and gear shift levers. Their conversations with customers make or break every other marketing effort in the company — a sobering realization that no business should lose sight of. They are not just providing customer service.

Customer Service 52

Customer Service Sports Loyalty Programs Customers 52

Optimove

APRIL 2, 2020

In the past few weeks, I have had many meetings with clients – b2c/d2c brands from different verticals – who all seem to ponder over the same question: what’s the best way to communicate with your customers in such uncertain and sensitive times? In many ways, it means marketers need to adapt and to reinvent themselves.

Communication 52

Communication Entertainment Sports Workshop 52

ShepHyken

MARCH 31, 2018

Earlier this month I attended Social Media Marketing World , the largest conference on social media marketing in the world. It blurs the lines between customer service, marketing, and even sales. SocialSprout’s research claims that 89% of social media messages from brands go ignored. Social Proof.

Social Media 87

Social Media Customer Service Marketing Airlines 87

Qualtrics

NOVEMBER 12, 2019

Research from advertising company Epsilon found that 80% of consumers are more likely to make a purchase when brands offer personalized CX (customer experience). So which brands are doing it well? Members of its Beauty Insider loyalty program are made to feel valued and special with free gifts and invitations to exclusive events.

Retail 33

Retail Brands Customer Experience Sports 33

CSM Magazine

SEPTEMBER 18, 2018

For example, if your business idea is a sports ticketing app, augment it with both text and multimedia content: scores, stats, rankings, analysts’ reviews, online betting options, or video material like interviews, training sessions, match highlights, and draw procedures. Build original loyalty programs. Any challenges so far?

Events 56

Events Loyalty Programs Transportation Sports 56

BirdEye

NOVEMBER 10, 2023

Marketing for roofing companies often becomes an afterthought. Roofing business marketing is key to a steady stream of leads throughout the year. It ensures that you have a strong market reputation and gain a competitive edge with ease. It ensures that you have a strong market reputation and gain a competitive edge with ease.

Marketing 57

Marketing Social Media Advertising Books 57

C Space

MAY 20, 2020

The Brand Move Roundup – May 20, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. Facebook is also working to integrate loyalty programs.

2020 52

2020 Brands E Commerce Airlines 52

ProProfs Chat

DECEMBER 30, 2021

Psychographic segmentation is a proactive marketing strategy that includes categorizing the target audience based on their activities, interests, opinions, personality, and lifestyle. Now connect both the data to create a psychographic market segmentation. Take a look. What is Psychographic Segmentation? Surveys/Questionnaires .

Social Media 52

Social Media Sports Brands Insights 52

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. We believe these trends will occupy most brands’ efforts during 2019. A great loyalty strategy runs in sync with the business and permeates virtually every customer-facing aspect. Customer data: maximize ROI.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

PK

MAY 12, 2020

Having a robust digital presence is unquestionably critical for any consumer brand. As digital technology continues to evolve at a rapid pace, consumer expectations of brands’ digital experiences evolve along with it. In short, mobile empowers brands to engage customers in new ways. Think beyond discounts and cashback.

Loyalty 52

Loyalty Loyalty Programs Apparel Rewards Programs 52

Qualtrics

JUNE 26, 2020

Koç Holding is the largest industrial conglomerate of Turkey, including 60 factories along with sales and marketing offices in more than 40 countries. The loyalty program provides functional and emotional benefits partnering with more than 200 leader brands. million times by the visitors.

Sports 46

Sports Hospitality Loyalty Programs E-support 46

SurveySensum

JULY 20, 2023

Recently, I went to H&M, my favorite brand, to snag a new pair of jeans. Improving Digital Retail Experience Customer Churn Category Growth Addressing Cart Abandonment Brand Reputation Improving In-Store Retail Customer Experience In-store Customer Churn High CLV Customers are Spending Less Why is That One Store Not Working?

Retail 52

Retail Feedback 2023 Social Media 52

Lumoa

JUNE 26, 2023

A marketing strategy with an 89% retention and an even better purchase rate – sounds unreal, right? But with an omnichannel marketing strategy, these numbers are quite achievable. Nike, another well-known retail brand, achieved higher annual revenue by investing in multiple channels.

Omnichannel 83

Omnichannel Customer Experience Net Promoter Score Social Media 83

Totango

AUGUST 11, 2022

Digital interactions that inform SaaS client relationships span the range of the customer journey , from pre-purchase marketing engagements to onboarding to subscription renewals, upsells and brand advocacy. Online brand advocacy. Implement Loyalty and Referral Programs. Social media posts. Demonstration videos.

Net Promoter Score 109

Net Promoter Score Social Media Customer Journey Mapping Multi-Channel 109

Currency Alliance

NOVEMBER 14, 2019

The overarching loyalty trend of 2020 will continue to be brands getting to grips with digital transformation. If that sounds like loyalty is late to the party, that’s not necessarily a bad thing. 2020, however, seems likely to be the year in which stars align for a more profitable, productive and open future for loyalty.

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40

Customer Bliss

MAY 10, 2018

When Amy joined USA Today, she led the company’s first subscriber loyalty program, a program designed to provide added value to your subscription through events, experiences, extra content, and deals. Going Digital and Putting Customers First. It showed that CX adds value to the business. Amy Shioji @usatoday #CX Click To Tweet.

Customer Experience 111

Customer Experience Leadership Loyalty Programs Loyalty 111

Currency Alliance

MARCH 21, 2019

Loyalty systems were some of the first marketing technology, dating back 35 years. Making the same progress in loyalty has been much more difficult. The typical incumbent loyalty technology platform comprises five core modules: CRM/Analytics Platform. Loyalty Rules Engine. Campaign Management. Points Bank.

Loyalty 58

Loyalty Banking Loyalty Programs Brands 58

ClearAction

OCTOBER 1, 2018

Similar findings are reported in studies by CMO Council, CustomerThink, Confirmit, West Monroe Partners, Leapfrog Marketing Institute, MarketingSherpa, Forbes Insights, and many others. “Only 16% of marketers feel their organizations are extremely responsive to the consumer.” Aim: customers as brand evangelists.

Customer Experience 63

Customer Experience 2017 ROI 2018 63

Currency Alliance

SEPTEMBER 17, 2019

In this new content series, we show what a world-beating loyalty program would look like in four different sectors, and discuss the brands currently showing the potential to build that ‘world-beating’ program. Competition and opportunities have proliferated beyond travel brands’ core markets.

Loyalty Programs 40

Loyalty Programs Travel Loyalty Airlines 40

Qualtrics

APRIL 30, 2019

In our latest Customer Experience Visionaries post, Walter Li, Head of Insights at Cathay Pacific , tells us how the airline is creating breakthrough customer experiences to boost customer loyalty and grow its market share. To use a sporting analogy, we’re like the San Antonio Spurs or the Oakland A’s in this case.

Feedback 42

Feedback Airlines Loyalty Programs Loyalty 42

Storyminers

AUGUST 21, 2018

If the majority of your customers are baby boomers or Gen Zers, then marketing is a simple matter of reaching that generation where they spend the most time and in a way that speaks to them. Most generations are open to receiving emails from brands they already follow. Send Targeted Emails. Plan a Social Media Strategy.

Customer Experience 49

Customer Experience Social Media Advertising Return on Investment 49

Storyminers

AUGUST 21, 2018

If the majority of your customers are baby boomers or Gen Zers, then marketing is a simple matter of reaching that generation where they spend the most time and in a way that speaks to them. Most generations are open to receiving emails from brands they already follow. Send Targeted Emails. Plan a Social Media Strategy.

Social Media 40

Social Media Customer Experience Advertising Return on Investment 40