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How Applying Key Sports Principles Can Boost Your Customers’ Experience

Beyond Philosophy

Justin shared how sports can teach us a lot about how to improve your Customer Experience. Moreover, Justin could make a go of it as a sports commentator if he was so inclined. Plus, even if you’re not familiar with Australian rules football, the sports metaphors work well. In sales, it’s a bit similar isn’t it?

Sports 78
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What is Reputation Marketing? The Complete Guide for Brands

ReviewTrackers

Reputation marketing is a way of thinking about your reputation in the same way you think about your marketing – the more positive your brand’s reputation, the more growth you can deliver. Of course, the idea of reputation marketing is nothing new. Of course, the idea of reputation marketing is nothing new.

Brands 104
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How smart brands measure customer intelligence ROI

Alida

In our e-book The 10 Smartest Brands: How They Use the Competitive Advantage of Customer Intelligence , we reveal how companies like D E WALT, LinkedIn and Salomon engage with customers to make better marketing, customer experience and product innovation decisions. Some brands use their community to build buzz and awareness.

ROI 269
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Tailoring medtech sales strategies for the ASC market using a data-driven approach

Clarivate

To keep pace with the changing landscape of sites of service for surgical procedures, medical device companies are under pressure to evolve their sales and marketing strategies to the expanding non-hospital market. According to Clarivate data, traditional inpatient procedures are increasingly shifting to outpatient settings.

Sales 52
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In Retail? Here’s How to Use Proximity Marketing to Elevate Your Brand

Optimove

Cultivating a winning brand/consumer relationship means creating a unified customer experience across both the digital and the physical, creating magical micro-moments that customers love. Proximity marketing. What exactly is proximity marketing? And one of the optimum ways to do this? Helping Your Customers.

Retail 52
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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators by 360Connext

Leading customer experience efforts within a larger business strategy can offer a blueprint for fostering customer loyalty, enhancing customer (and employee) retention, and ultimately, driving brand loyalty. If you have customers, then they’re having an experience with your brand, your products, and at every step in their journey.

ROI 260
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3 Ways to Increase Sales and Marketing Collaboration

Oracle

Oftentimes in sports we’re told that winning is the cure to all problems. In the sports business, winning is certainly wonderful – but over the years, our sports customers have taught me that the real secret to success is collaboration to create a winning team on and off the court, ice, pitch, or field.

Sales 52