Remove Communication Remove Customer Focused Remove Leadership Remove Metrics
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How to Gain Leadership Buy-In for Customer Experience: A Guide for CX Change Agents

Experience Investigators by 360Connext

I speak with customer experience professionals every day. Some of them have fancy, customer-focused titles like Chief Customer Officer or Vice President of Customer Experience. Others have more common org chart regulars, like Chief Marketing Officer or Voice fo the Customer (VoC) Director.

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How Do You Solve 2020’s Most Common CX Problems? Start Here.

Experience Investigators by 360Connext

Your mission, if you choose to accept it, is to begin at the beginning, build your case, and create a coalition of customer-focused leaders. First, understand the true costs of NOT investing in customer experience. If Net Promoter Score (NPS) is your metric, then get to know where you stand and where you’ve been.

2020 250
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CCO Survival Skill: Creating a United Leadership Team

Customer Bliss

United leadership is important. I’ve been doing this type of work since 1983 (wow), and united leadership — which I regularly call one-company leadership in my books, speeches, and my five competencies — is as important as anything else. (If United Leadership: Necessary to move from talk to action.

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Transformational Leadership – the key to unlocking the competencies of Customer Experience Professionals

ijgolding

However, for a business to most effectively leverage the competencies of CXPs, it is vital that they are supported by a critical and powerful ingredient – transformational leadership. An organisations approach to Customer Experience will live or die on the strength of transformational leadership.

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4 C’s of CX Culture: How Well is Your Company Doing?

Experience Investigators by 360Connext

It’s a fact that delivering a great customer experience makes brands’ bottom lines brighter, too. Great customer experience means better business results. Customers will spend more, stay longer and tell their friends about the brand. How can you create a customer-first culture? Communication.

Culture 251
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The Art of Selling CX

Horizon CX

The Art of Selling CX: Convincing Skeptical Senior Leaders on Customer Experience Success Introduction In the dynamic landscape of customer experience (CX) management, the journey extends beyond strategic implementation; it’s a constant process of persuasion and selling ideas, especially to senior leadership.

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How to Start Improving CX in the Real World

Experience Investigators by 360Connext

Consider this way-too-typical scenario: Marcus decides one day to stand in front of his employees and request in no uncertain terms how everyone needs to be more customer-focused. “Help customers love our company and brand more!” He promotes the idea of becoming more customer-focused. Communicate.