What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)
Experience Investigators by 360Connext
APRIL 2, 2024
Touchpoints span the entire customer journey, including before they become a customer and well after their first purchase. They’re critical interactions within the customer journey that help define key moments in the process that can build or erode customer trust. Related Article: Touchpoint Mapping: Discovery, Enlightenment, and A-HA!
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