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Top 13 marketing channels for your business

BirdEye

A marketing channel is any platform that allows you to connect and communicate your brand’s message with your target audience. B2C marketing channels that help you sell to or connect with individuals are social media channels, paid ads, email marketing, SMS campaigns, direct mail, and mobile marketing.

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10 Types of social media content to grow your business

BirdEye

Connecting: This type of content encourages connection and creates a sense of community around your brand. Connecting content makes your followers feel like they’re a part of your industry and are closely connected with your business. Cons: Unstable internet connection can ruin a live streaming experience.

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How to create buyer personas + Free template

BirdEye

Knowing your customers is an integral part of your business’s success. It helps you define brand strategies , choose product development tools, and find the proper channels for your sales team to engage with your customers. Most importantly, buyer personas help you create an emotional connection with your audience.

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The complete guide to navigating social media advertising

BirdEye

They prove to be an effective solution to build brand awareness, drive traffic, generate leads, and increase sales through targeted and measurable campaigns on social media. They are great for businesses looking to drive sales and showcase their products to their target audience. Why invest in social media advertising?

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Power up your digital marketing: The game-changing guide

BirdEye

Digital marketing is a powerful way to connect with your customers and grow sales. From the exciting growth of social media to the importance of data analytics and artificial intelligence (AI), today’s digital landscape presents an abundance of opportunities for marketers to connect with customers like never before.

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15 Types of social media to help boost your brand

BirdEye

About: Social networking sites are designed to connect people in a shared online space. In fact, studies show that customers spend 20%–40% more money on brands that have interacted with them on social media. Create entertaining content that will resonate with your followers. 15 types of social media platforms you need to know .

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12 Marketing strategy examples, plus tips

BirdEye

Consistently educate, inform, and entertain them while simultaneously familiarizing them with your products or services. The trick is to provide content that can engage and convert your prospects by evoking emotional connections to your brand and offerings. And you get to capture a sale that you may not have obtained elsewhere.