InMoment XI

FEBRUARY 13, 2017

Today’s connected world and ever-present technology have changed the way we think about engaging with companies. Whether you’re a major corporation, or a bustling startup, people expect their interactions to be something that wows them. Simple ads are important, but they are just a piece of the puzzle. View Article

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Loyalty Brands Marketing Presentation 478

Integrity Solutions

APRIL 19, 2024

It provides competitive differentiation, nurtures customer relationships, helps them feel seen and heard , and ultimately leads to increased customer loyalty and repeat business. According to Gartner , customer experience “drives more than two-thirds of customer loyalty” when compared to brand preference or price consideration.

Sales 105

Sales Loyalty White Paper Contact Center 105

C3Centricity

MAY 12, 2024

Today, most markets are saturated, and companies are fighting for the same customers. Here are twenty ways to get started, together with best-in-class examples, but I’d love to hear how you delight your own customers and turn satisfaction into loyalty. But how can you delight your customers so they remain loyal? I know I have!

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Loyalty Exceptional Customer Service Loyalty Programs Customer Service Representative 62

Optimove

OCTOBER 5, 2023

As Halloween looms closer, there are some chilling challenges lurking that can send shivers down the spines of marketers — but fear not – there are solutions as well. Many were uncovered in our 2023 Marketer’s survey that are below. Respondents included 221 executives at companies, and included CEOs, CMOs, and SVPs of marketing. Others

Marketing 119

Marketing 2023 Loyalty Consumers 119

SurveySensum

MARCH 7, 2024

This article aims to delve into the nexus between CSR and customer loyalty , exploring the ways in which socially responsible practices , such as considering CSR impact on customer loyalty, can enhance brand image, drive customer loyalty, and contribute to long-term business success. How does CSR Impact Customer Loyalty?

Loyalty 52

Loyalty Competitive Advantage Connections Demo 52

CloudCherry

SEPTEMBER 19, 2018

In today’s customer-centric market, the customer experience is no longer just a marketing factor to consider. When left unaddressed, you risk losing trust, brand loyalty, and eventually open doors for competitors to lead your customers to their storefronts. . Connecting Your CEM Goals to Financial Metrics.

ROI 256

ROI Financial CEM Metrics 256

Feedbackly

JUNE 3, 2024

If brands need to step up their game in serving their customers better, they need to look at ways to connect with their clientele at a deeper and more meaningful level. With emotional narratives of perseverance, dedication, and struggles, Nike connects to its customers at an emotional level and turns them into advocates.

Brands 52

Brands Marketing 2005 Connections 52

BirdEye

JULY 6, 2023

The current digitally connected world makes that process very easy. This blog post covers the top 8 types of messages that customers can leverage to stay connected with their customers. With the best email services in the market, you can understand your customers’ preferences and always put your best foot forward.

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Connections Document Communication Customers 98

Optimove

JANUARY 26, 2023

Consumer trust is a crucial component of any successful marketing strategy. One effective way of gaining consumer trust is Customer-Led Marketing. When marketing journeys start with the customer rather than a product or service, they create trust and set the foundations for a lifetime of loyalty and improved bottom lines.

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Consumers Loyalty Brands Retail 105

Optimove

AUGUST 24, 2023

Let’s explore how to drive loyalty at each stage: Activation Stage: Building the Foundation: The activation stage marks the start of your relationship with customers. Introducing a loyalty rewards program can motivate telcom customers to explore upgrades, further deepening their connection with your brand.

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Loyalty Marketing Rewards Programs Loyalty Programs 40

Optimove

DECEMBER 14, 2023

Enhance your customer segmentation with our advanced guide Download Now Informed by our work with thousands of marketing experts representing 1,200+ brands and exclusive insights from our surveys of more than 2,000 consumers, here are the pivotal latest marketing trends we see shaping the landscape in 2024.

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2024 Marketing Consumers Download 119

Optimove

SEPTEMBER 25, 2023

In an era marked by constant connectivity and digital engagement, the average person interacts with their smartphone a staggering 2,617 times every day, according to research by Dscout. We’ve forged a bond with our smartphones that transcends mere functionality, and any effective mobile marketing strategy must acknowledge that.

Marketing 97

Marketing Touchpoint Loyalty Social Media 97

ShepHyken

MAY 26, 2023

This week, we feature an article by Zsuzsa Kecsmar, CMO and Head of Partnerships of Antavo , a software company that manages brand loyalty and retention programs. She writes about next-generation loyalty programs and how they can enhance customer experience.

Loyalty Programs 62

Loyalty Programs Loyalty Customer Experience Customer Centricity 62

Optimove

JANUARY 11, 2024

Renowned customer analytics expert and best-selling author of “Converted: The Data-Driven Way to Win Customers’ Hearts,” Neil Hoyne, will deliver the keynote address at Optimove Connect titled The Data-Driven Way to Win Customers’ Hearts. Pancras in London.

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Connections 2024 Customer Centricity Events 80

BirdEye

NOVEMBER 30, 2023

With the right travel agency marketing strategy, travel agents and businesses can attract the ideal client to their business and grow rapidly. This blog post is the complete guide for travel agencies to unlock opportunities, grow their business, and use the best marketing strategies to reach their clients.

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Travel Marketing Social Media Hotels 108

BirdEye

JULY 5, 2023

And that is done with relationship marketing. This blog helps you grow your business with relationship marketing. Table of contents What is relationship marketing? Why does relationship marketing work? Why does relationship marketing work?

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Marketing Social Media Loyalty Programs Customer Retention 98

ShepHyken

MAY 29, 2023

Top Takeaways: Loyalty programs are used in different industries to attract new customers and retain existing ones. Loyalty programs have now evolved to include enhancing the customer experience. In the recent Achieving Customer Amazement study , 69% of customers say loyalty programs are important to them.

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Loyalty Loyalty Programs Airlines Hotels 62

Experience Investigators by 360Connext

FEBRUARY 2, 2015

.” If it works to ignore loyalty, people will continue to do that. Growth in the market meaning more new customers. How many incentives are tied to real customer satisfaction and loyalty? Here are three ways to encourage the people in your organization to care about loyalty from customers. Great Metrics Matter.

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Customer Satisfaction Loyalty Net Promoter Score Social Media 264

Currency Alliance

APRIL 15, 2024

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. Points and miles are a dominant and popular form of loyalty value. For some brands, issuing your own loyalty currency is certainly desirable.

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Loyalty Programs Loyalty Airlines Banking 52

Gainsight

APRIL 9, 2024

link] This new mentality will help create more authentic relationships which will lead to a greater culture of belonging and loyalty for our customers. Marketing gains more brand awareness which fills their pipeline with new ideas and resources. At Gainsight, every internal team benefits from our thriving customer community.

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Connections Chief Customer Officer E-support Events 52

Experience Investigators by 360Connext

JANUARY 12, 2015

How can we increase loyalty? You like being loyal to these businesses because they earn your loyalty. They earn your loyalty because of how they make you feel. All loyalty and authentic word-of-mouth marketing results are based on emotion. The following is a Best of 360Connext post. So what can YOU do?

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Loyalty Hotels Hospitality Loyalty Programs 291

CSM Magazine

JULY 14, 2021

A recent study from LoyaltyLion has found that if retailers can create emotional connections with their customers, they will see a greater ROI from their marketing investment. Shoppers want to be able to connect with the brand and other customers. Customers want to feel aligned to brands.

ROI 52

ROI Connections Marketing Loyalty Programs 52

Currency Alliance

FEBRUARY 20, 2023

This article on the loyalty rules engine is probably the second-most important article I will ever write on loyalty marketing*. It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. This brings significant advantages.

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Loyalty Loyalty Programs Social Media ROI 52

Experience Investigators by 360Connext

SEPTEMBER 25, 2014

Check out these simple ways to increase customer loyalty. Randomly rewarding customers with small surprises can go a long way towards loyalty. Loyalty is not about punch cards. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience. It doesn’t take that much.

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Loyalty Banking Social Media Consulting 272

Optimove

FEBRUARY 15, 2024

Learn what you need to evolve as a marketer with our advanced guide Download Now Why it Matters: Optimove Connect 2024 is the two-day event where global marketers exchange best practices, learn and discover the latest strategies and solutions, and spark new ideas.

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2024 Connections 2025 Download 52

Happy or Not

FEBRUARY 2, 2023

But do you really know if your service and offering will create loyalty? Typically, trying to please everyone ends up pleasing no one, and the same can be said for building customer experiences and loyalty. By connecting customer feedback to your target audience’s demographic data. So how is this made possible? How does it work?

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Connections Feedback Apparel Sports 73

Experience Investigators by 360Connext

APRIL 23, 2024

Leading customer experience efforts within a larger business strategy can offer a blueprint for fostering customer loyalty, enhancing customer (and employee) retention, and ultimately, driving brand loyalty. It’s up to CX leaders to clearly communicate about these connections for their organization.

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

ShepHyken

APRIL 18, 2018

Lately, I’ve been asked about loyalty programs. Any company can create a loyalty program. But, there is some confusion around what exactly a loyalty program is. Structured marketing strategies.” But, when it comes to a loyalty program , that is going to drive repeat business, there are three types.

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Loyalty Programs Loyalty Airlines Customer Service Training 90

Magellan Solutions

AUGUST 23, 2023

The marketing landscape is changing due to the evolution of Artificial Intelligence (AI). AI has transformed marketing strategies and is a powerful tool. AI marketing tools are shaping the future of marketing. Initially, AI simplified tasks such as email marketing and social media scheduling.

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Marketing Social Media Advertising ROI 98

Optimove

NOVEMBER 27, 2023

Why It Matters: Lifecycle email marketing is a strategic approach that involves sending targeted and timely emails to customers throughout their entire journey with a brand. Utilize the following 10 strategies to get the right messages in front of the right customers at the right time — and gain their loyalty for life.

Marketing 69

Marketing Loyalty Customer Relationships Customer Retention 69

ClientSuccess

JULY 6, 2022

Often used to open the door to these more unique customer experiences, customer loyalty programs can be an excellent idea for CSMs and team leaders alike to delve into some of these new ways to connect and engage with customers. What is a customer loyalty program? Identify the benefits of your customer loyalty program.

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Loyalty Programs Loyalty Webinar Demo 79

LoyaltyPlus

FEBRUARY 27, 2023

It has become vital for companies to have a strong social media presence in order to build and maintain brand loyalty. One way in which social media influences brand loyalty is through the ability to create a personal connection with consumers. There is no getting around the impact that social media has had on brand loyalty.

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Social Media Loyalty Advertising Customer Relationship Management 52

Feedbackly

MAY 5, 2023

Brand loyalty is how a business shines in the market while spending less on marketing. CX is one of the best strategies businesses have to increase and strengthen brand loyalty. But how does CX impact loyalty, and how can brands utilize it to leverage their brand? It increases brand loyalty. That’s not it.

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Loyalty Brands Customer Experience Social Media 52

Guavus

JANUARY 24, 2022

I work with mobile network operators’ (MNOs) product and marketing teams globally, where the need for innovation varies from one MNO to the next. But one thing remains consistent: the need for product and marketing teams to work together to meet business objectives and make the ‘magic’ happen. Except, there is no ‘magic’.

Marketing 98

Marketing Customer Centricity Events Loyalty 98

CSM Magazine

FEBRUARY 29, 2024

Implement loyalty programs: Use loyalty programs to gather more data on customer preferences and to reward customers for their repeat business. Use predictive analytics: Analyze customer data to predict future behaviors and preferences, then tailor your marketing strategies accordingly.

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Omnichannel Connections Loyalty Programs Social Media 52

CSM Magazine

AUGUST 21, 2020

As consumers continue to take their business online, content marketing has never been more important. While it encompasses a broad field, content marketing is a crucial part of online customer service in today’s world, and it’s quite simple when boiled down to its base components. The importance of content marketing.

Connections 52

Connections Consumers E Commerce Marketing 52

Optimove

JUNE 15, 2023

Are you a plan-it-all-out, ship-at-regular-intervals kinda SMS marketer? Or a hell-bent on ensuring your customers are continually engaged – aka ‘scheduled’ SMS marketer? You need to be combing them for maximum marketing impact. The thing is, some marketers are still using just one or the other.

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Marketing Return on Investment E-support Events 98