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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Check your wallet (digital and/or physical) – do you have loyalty cards for your favorite retail outlets? loyalty programs on average. Ulta tells a similar story— 95% of their revenue comes from their loyalty program members. The data is clear—loyalty pays… but it is often harder to achieve than it looks.

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One of The Biggest Mistakes Made Today Is Confusing Inertia With Loyalty

Beyond Philosophy

While they were delighted with their repeat business, which they attributed to customer loyalty , a closer look at the repeat business statistics painted a different picture. They certainly are, but not all repeat business is a result of loyalty. First, let’s establish clear definitions for customer loyalty and inertia.

Loyalty 88
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Are You Using Humor in CX to Increase your Customer Loyalty?

Daniel Group

Are You Using Humor in CX to Increase your Customer Loyalty? Humor builds connections and relationships with your customers by bringing a smile to their faces each time they interact with your business. Join us to exchange valuable insights with like-minded peers and engage in interactive, workshop-driven sessions.

Loyalty 52
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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators by 360Connext

Leading customer experience efforts within a larger business strategy can offer a blueprint for fostering customer loyalty, enhancing customer (and employee) retention, and ultimately, driving brand loyalty. It’s up to CX leaders to clearly communicate about these connections for their organization.

ROI 260
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All About Connect: Optimove’s User Conference, March 20-21, 2024, in London

Optimove

Learn what you need to evolve as a marketer with our advanced guide Download Now Why it Matters: Optimove Connect 2024 is the two-day event where global marketers exchange best practices, learn and discover the latest strategies and solutions, and spark new ideas. If you’ve secured your spot – you are ready to connect!

2024 52
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The Cost of Surprising the Customer

ShepHyken

The result was a deepened sense of loyalty and sharing the story with others—in this case, thousands of readers of Chip’s Forbes article. Learn more about Shep’s customer service and customer experience keynote speeches and his customer service training workshops at www.Hyken.com. Connect with Shep on LinkedIn.

Hotels 86
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The Employee Hierarchy of Needs

ShepHyken

This corresponds to Emotional Connection on the Customer Hierarchy of Needs. Other words to describe fulfillment include satisfaction, happiness, and completeness – all emotions that potentially drive employee loyalty. Nobody wants to work in a place that doesn’t emotionally fulfill them. Connect with Shep on LinkedIn.

Workshop 150