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Beyond the Hotel: Earning Guest Loyalty with Hospitality Tech

Currency Alliance

Countless articles have been written about enhancing the hotel customer experience (CX) with technology. The hotel market is becoming more competitive, with a larger share of wallet being spent on a greater variety of services. On the contrary, the hotel remains a highly valued experience offering.

Hotels 40
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Five Ways Hotels Can Build a Successful Digital Strategy for Improving Guest Experience

Avaya

So, how can hotels stay ahead? Here are five ways hospitality leaders and/or IT decision makers can begin building a successful digital strategy: Extend customer communications beyond the call center: Customer relationships are shaped across every business unit at every touch point, so why quarantine communications within the call center?

Hotels 55
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Consumer banking: money can’t buy loyalty

Currency Alliance

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. In 2000, UK consumer bank Halifax launched a fairly successful marketing slogan: the people that give you extra [iv]. Extra what?

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Leveraging Data to Unlock the Power of Personal Customer Service

Kustomer

Personalized customer service is when a company, customer service agent or chatbot provides tailored experiences to each individual customer, based on their specific preferences, behaviors, wants and needs. For the modern consumer, expectations are growing.

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Next-Generation Loyalty Marketing (for experts)

Currency Alliance

You might know that prior to the 1980s, consumer demand for products typically exceeded supply. Few of you solve your customer’s entire problem with your solution alone. Bigger companies often buy smaller ones precisely so they can solve more of their customer’s problems with their expanded portfolio of solutions.

Loyalty 98
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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Today, brands in many industries, from ecommerce or direct-to-consumer brands, to CPGs, to publishers and more, are now investing more heavily in loyalty. But the truth is that consumers simply don’t need or want a different loyalty currency for every brand they shop. This is in the best interests of both consumers and brands.

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Maintaining Customer Service Excellence in the midst of an Emergency

Interactions

Consumers are scrambling to contact airlines and hotels to cancel or change their bookings. . Amidst this chaos with emotions running high, customers still expect these brands to show empathy and offer fast, efficient, and effective solutions. Especially in times of need, consumers want brands to show empathy and support.